{"id":113,"count":7,"description":"This section examines the parts of Google Ads where the obvious explanation is often the wrong one. The articles explore misleading optimisation scores, large differences in click cost, hidden waste in Demand Gen, the limits of negative keywords, remarketing that can harm rather than help, and the patterns behind effective ad examples. These topics matter because the platform presents tidy metrics and recommendations, while the underlying auction, placement mix and user intent are less tidy. Instead of repeating platform advice, I explain the mechanism, the diagnostic signal and the competing interpretation that should be checked before acting. The section also records professional milestones when they add context to the standards behind my work, not as a substitute for evidence. My aim is to sharpen your judgement around claims that sound persuasive in an advertising dashboard. After reading, you will be able to challenge surface-level explanations, ask better questions of an account and design a focused check before changing a campaign.","link":"https:\/\/ivitskiy.com\/blog\/en\/category\/google-ads-insights\/","name":"Google Ads Insights","slug":"google-ads-insights","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads Insights - \u0411\u043b\u043e\u0433 \u0406\u0433\u043e\u0440\u044f \u0406\u0432\u0456\u0446\u044c\u043a\u043e\u0433\u043e \u043f\u0440\u043e Google \u0440\u0435\u043a\u043b\u0430\u043c\u0443<\/title>\n<meta name=\"description\" content=\"Google Ads insights by Igor Ivitskiy: budget waste, optimization score myths, negative keywords. 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Contrarian takes backed by $770M managed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ivitskiy.com\/blog\/en\/category\/google-ads-insights\/","og_locale":"ru_RU","og_type":"article","og_title":"Google Ads Insights - \u0411\u043b\u043e\u0433 \u0406\u0433\u043e\u0440\u044f \u0406\u0432\u0456\u0446\u044c\u043a\u043e\u0433\u043e \u043f\u0440\u043e Google \u0440\u0435\u043a\u043b\u0430\u043c\u0443","og_description":"Google Ads insights by Igor Ivitskiy: budget waste, optimization score myths, negative keywords. 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