{"id":1258,"date":"2024-05-14T15:44:47","date_gmt":"2024-05-14T12:44:47","guid":{"rendered":"https:\/\/blog.ivitskiy.com\/?p=1258"},"modified":"2026-08-10T23:58:46","modified_gmt":"2026-08-10T20:58:46","slug":"rasshireniya-obyavleniy-google-ads","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/ru\/rasshireniya-obyavleniy-google-ads\/","title":{"rendered":"\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f Google Ads: \u043e\u0431\u044a\u0435\u043a\u0442\u044b \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430"},"content":{"rendered":"\n<div class=\"tldr\"><strong>\u041a\u043e\u0440\u043e\u0442\u043a\u043e:<\/strong> \u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 Google Ads \u0432 2026 \u0433\u043e\u0434\u0443 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u0435\u0435 \u043d\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u043e\u0431\u044a\u0435\u043a\u0442\u0430\u043c\u0438. \u042d\u0442\u043e \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f: \u0441\u0441\u044b\u043b\u043a\u0438, \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f, \u0446\u0435\u043d\u044b, \u043f\u0440\u043e\u043c\u043e\u0430\u043a\u0446\u0438\u0438, \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u043b\u043e\u0433\u043e\u0442\u0438\u043f, \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0430\u0434\u0440\u0435\u0441, \u0442\u0435\u043b\u0435\u0444\u043e\u043d \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0431\u043b\u043e\u043a\u0438. \u0418\u0445 \u0437\u0430\u0434\u0430\u0447\u0430: \u0434\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0440\u0438\u0447\u0438\u043d \u043a\u043b\u0438\u043a\u043d\u0443\u0442\u044c \u0438 \u0437\u0430\u043d\u044f\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043c\u0435\u0441\u0442\u0430 \u0432 \u0432\u044b\u0434\u0430\u0447\u0435. \u041c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0439 \u043d\u0430\u0431\u043e\u0440 \u043f\u043e\u0447\u0442\u0438 \u0434\u043b\u044f \u043b\u044e\u0431\u043e\u0439 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438: \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438, \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f \u0438 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f. \u041e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u043e\u0431\u044a\u0435\u043a\u0442\u044b \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0439\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0435\u0441\u043b\u0438 \u043e\u043d\u0438 \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u044e\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u043d\u0442 \u0437\u0430\u043f\u0440\u043e\u0441\u0430.<\/div>\n\n\n\n<!-- changelog-block v1 -->\n<aside class=\"update-note\"><strong>\u041e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u00b7 \u0438\u044e\u043b\u044c 2026:<\/strong> \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b \u043f\u0440\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0430\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d \u043f\u043e\u0434 2026 \u0433\u043e\u0434: \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d \u043a\u0440\u0430\u0442\u043a\u0438\u0439 \u043e\u0442\u0432\u0435\u0442 \u0432 \u043d\u0430\u0447\u0430\u043b\u0435, \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0430 \u0442\u0435\u0440\u043c\u0438\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043f\u043e \u043e\u0431\u044a\u0435\u043a\u0442\u0430\u043c \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0438 \u0441\u0442\u0430\u0432\u043a\u0430\u043c, \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0430 FAQ \u0438 \u0440\u0430\u0437\u0434\u0435\u043b\u043e\u043c \u00ab\u0427\u0442\u043e \u0434\u0430\u043b\u044c\u0448\u0435?\u00bb.<\/aside>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435 Google Ads \u0441\u0435\u0439\u0447\u0430\u0441 \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442\u0441\u044f <strong>\u043e\u0431\u044a\u0435\u043a\u0442\u0430\u043c\u0438<\/strong> (assets), \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u044e\u0442 \u0440\u0430\u0437\u043c\u0435\u0440 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0432 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437. \u0421\u0442\u0430\u0440\u043e\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0432\u0441\u0435 \u0435\u0449\u0435 \u0447\u0430\u0441\u0442\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0432 \u043f\u043e\u0438\u0441\u043a\u0435 \u0438 \u0432 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u0435, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0434\u0430\u043b\u044c\u0448\u0435 \u044f \u0431\u0443\u0434\u0443 \u0443\u043f\u043e\u0442\u0440\u0435\u0431\u043b\u044f\u0442\u044c \u043e\u0431\u0430 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430: \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0438 \u043e\u0431\u044a\u0435\u043a\u0442\u044b. \u0420\u0430\u0437\u0431\u0435\u0440\u0435\u043c, \u0434\u043b\u044f \u0447\u0435\u0433\u043e \u043e\u043d\u0438 \u043d\u0443\u0436\u043d\u044b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0411\u043e\u043b\u044c\u0448\u0438\u0439 \u0440\u0430\u0437\u043c\u0435\u0440 \u0434\u0435\u043b\u0430\u0435\u0442 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435 <strong>\u0431\u043e\u043b\u0435\u0435 \u0437\u0430\u043c\u0435\u0442\u043d\u044b\u043c \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/strong> \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432.&nbsp;<\/li>\n\n\n\n<li>\u041f\u043e \u043d\u0438\u043c <strong>\u043f\u0440\u043e\u0449\u0435 \u043a\u043b\u0438\u043a\u043d\u0443\u0442\u044c \u043c\u044b\u0448\u043a\u043e\u0439<\/strong>, \u0442\u0430\u043a \u043a\u0430\u043a \u043e\u043d\u0438 \u0437\u0430\u043d\u0438\u043c\u0430\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u043c\u0435\u0441\u0442\u0430 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435, \u0430 \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445 \u2014 \u0434\u0430\u0436\u0435 \u0432\u0441\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443.<\/li>\n\n\n\n<li>\u0412 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0438 \u0441 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f\u043c\u0438 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442\u0441\u044f <strong>\u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0443\u0436\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438<\/strong>, \u0430 \u0437\u043d\u0430\u0447\u0438\u0442 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c, \u0447\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442 \u043a\u043b\u0438\u043a\u043d\u0435\u0442 \u043f\u043e \u043d\u0435\u0439, \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442\u0441\u044f.<\/li>\n\n\n\n<li><strong>CTR \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/strong> (\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u0442\u043e \u0435\u0441\u0442\u044c <strong>\u0441\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u043a\u043e\u0432 \u043a \u043f\u043e\u043a\u0430\u0437\u0430\u043c<\/strong>) \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442\u0441\u044f \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043d\u0430 <strong>15 \u2014 20%<\/strong>. \u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0441\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c \u0432\u0435\u0434\u0435\u0442 \u043a <strong>\u043f\u043e\u043d\u0438\u0436\u0435\u043d\u0438\u044e \u0441\u0440\u0435\u0434\u043d\u0435\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u043a\u043e\u0432<\/strong> (CPC).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u043c, \u0437\u0430\u0447\u0435\u043c \u043d\u0443\u0436\u043d\u044b \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f Google Ads, \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u043b\u0438\u0441\u044c. \u0422\u0435\u043f\u0435\u0440\u044c \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f, <strong>\u043a\u0430\u043a\u0438\u0435 \u0431\u044b\u0432\u0430\u044e\u0442 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0438 \u043a\u0430\u043a \u0438\u0445 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0442\u044c<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0423\u0440\u043e\u043a 2.7. \u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f | \u041a\u0443\u0440\u0441 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0432 Google\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/hJJ1gyHxHaE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a \u0438\u0437\u043c\u0435\u043d\u044f\u0442\u044c \u0438 \u0437\u0430\u0434\u0430\u0432\u0430\u0442\u044c \u043e\u0431\u044a\u0435\u043a\u0442\u044b \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043e\u0431\u0430\u0432\u043b\u044f\u0442\u044c \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043c\u043e\u0436\u043d\u043e \u043d\u0430 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0443\u0440\u043e\u0432\u043d\u044f\u0445 \u0432 Google Ads:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0434\u043b\u044f <strong>\u0432\u0441\u0435\u0433\u043e \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430<\/strong> \u2014 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0442 \u043e\u0431\u043e\u0431\u0449\u0435\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e;<\/li>\n\n\n\n<li>\u0434\u043b\u044f <strong>\u043a\u0430\u0436\u0434\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/strong>;<\/li>\n\n\n\n<li>\u0434\u043b\u044f <strong>\u0433\u0440\u0443\u043f\u043f\u044b \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439<\/strong> \u2014 \u0443\u0442\u043e\u0447\u043d\u044f\u044e\u0442 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043f\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u043c\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0441\u043b\u0438 <strong>\u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u0437\u0430\u0434\u0430\u043d\u043e \u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u043d\u0438\u0437\u043a\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435, \u043e\u0442 \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u043e\u043d\u043e<\/strong>. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0435\u0441\u043b\u0438 \u0437\u0430\u0434\u0430\u043d\u044b \u0440\u0430\u0437\u043d\u044b\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0442\u043e \u0431\u0443\u0434\u0443\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u043d \u0442\u043e\u0442 \u0432\u0430\u0440\u0438\u0430\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0437\u0430\u0434\u0430\u043d \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u043e\u0431\u044a\u0435\u043a\u0442\u044b \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043c\u043e\u0436\u043d\u043e \u0432 \u043c\u0435\u043d\u044e <strong>&#171;\u041e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0438 \u043e\u0431\u044a\u0435\u043a\u0442\u044b&#187;<\/strong>, \u0440\u0430\u0437\u0434\u0435\u043b <strong>&#171;\u041e\u0431\u044a\u0435\u043a\u0442\u044b&#187;<\/strong> \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0430 Google Ads, \u043b\u0438\u0431\u043e \u043f\u0440\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0438\u043b\u0438 \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f. \u0427\u0442\u043e\u0431\u044b \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u043e\u0431\u044a\u0435\u043a\u0442, \u043d\u0443\u0436\u043d\u043e \u043d\u0430\u0436\u0430\u0442\u044c \u043d\u0430 \u201c<strong>+<\/strong>\u201d \u0438 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043d\u0443\u0436\u043d\u044b\u0439 \u0442\u0438\u043f.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc00bce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc00bce\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-2-1024x438.png\" alt=\"\" class=\"wp-image-1273\" style=\"width:846px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-2-1024x438.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-2-300x128.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-2-768x328.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-2-870x372.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-2.png 1233w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0439 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043c\u043e\u0436\u043d\u043e \u0447\u0435\u0440\u0435\u0437 \u0440\u0430\u0437\u0434\u0435\u043b &#171;\u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0438 \u043e\u0431\u044a\u0435\u043a\u0442\u044b&#187;.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc00fbd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc00fbd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"413\" height=\"560\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-3.png\" alt=\"\" class=\"wp-image-1274\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-3.png 413w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-3-221x300.png 221w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-3-295x400.png 295w\" sizes=\"auto, (max-width: 413px) 100vw, 413px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0422\u0430\u043a\u0436\u0435 \u0437\u0430\u0434\u0430\u0442\u044c \u043e\u0431\u044a\u0435\u043a\u0442\u044b (\u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f), \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0438\u043b\u0438 \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439<\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438 \u0440\u0443\u0447\u043d\u044b\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0443\u0447\u043d\u044b\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u044e\u0442 \u0432\u0440\u0443\u0447\u043d\u0443\u044e, \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044c \u0442\u043e\u0447\u043d\u043e \u0437\u043d\u0430\u0435\u0442, \u043a\u0430\u043a\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0443\u0432\u0438\u0434\u0438\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0432 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0438.<\/p>\n<section class=\"first-hand-note\"><h3>\u041a\u0430\u043a \u044f \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u0438\u0437\u0438\u0440\u0443\u044e \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0430\u0434\u0440\u0435\u0441\u0430<\/h3><p>\u042f \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e \u043e\u0431\u044a\u0435\u043a\u0442 \u0430\u0434\u0440\u0435\u0441\u0430 \u043a\u0430\u043a \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u0438\u0437\u0430\u0442\u043e\u0440, \u0430 \u043d\u0435 \u043a\u0430\u043a \u0434\u0435\u043a\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0435 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f. \u0414\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432\u044b\u0431\u0438\u0440\u0430\u044e \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u0435 \u0442\u043e\u0447\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u044e\u0442 \u0435\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0438 \u043d\u0435 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0430\u044e \u0432\u0435\u0441\u044c \u0441\u043f\u0438\u0441\u043e\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e. \u0422\u0430\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0439 \u043c\u0430\u0440\u0448\u0440\u0443\u0442, \u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u043d\u0435 \u043f\u0443\u0442\u0430\u0435\u0442 \u0441\u043f\u0440\u043e\u0441 \u043d\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0441 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c\u044e \u0432\u043e\u0437\u043b\u0435 \u0434\u0440\u0443\u0433\u043e\u0439 \u0442\u043e\u0447\u043a\u0438.<\/p><\/section>\n<p>\u0424\u0438\u043b\u044c\u0442\u0440\u0430\u0446\u0438\u044f \u0438 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u0430\u0434\u0440\u0435\u0441\u043e\u0432 \u043d\u0430 \u0440\u0430\u0437\u043d\u044b\u0445 \u0443\u0440\u043e\u0432\u043d\u044f\u0445 \u043e\u043f\u0438\u0441\u0430\u043d\u044b \u0432 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2404182?hl=ru\">\u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u043f\u0440\u0430\u0432\u043a\u0435 \u043e\u0431 \u043e\u0431\u044a\u0435\u043a\u0442\u0430\u0445 \u0430\u0434\u0440\u0435\u0441\u043e\u0432<\/a>.<\/p>\n\n\n\n\n<p class=\"wp-block-paragraph\">\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 Google \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442 \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e, <strong>\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0434\u0430\u043d\u043d\u044b\u0435 \u0441 \u0441\u0430\u0439\u0442\u0430<\/strong>. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u043d\u0435 \u0441\u043e\u0432\u0441\u0435\u043c \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u044b\u043c\u0438. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u0432\u0441\u0435, \u0447\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0432 \u0440\u0443\u0447\u043d\u043e\u043c \u0440\u0435\u0436\u0438\u043c\u0435, \u043d\u0443\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c. \u0427\u0435\u043b\u043e\u0432\u0435\u043a \u043d\u0435 \u043c\u043e\u0436\u0435\u0442 \u0432\u043b\u0438\u044f\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u0442\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u044b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u0435\u0439\u0442\u0438\u043d\u0433<\/strong> \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043e\u0442\u0437\u044b\u0432\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0434\u043b\u044f Google.<\/li>\n\n\n\n<li><strong>\u0414\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0438 \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f<\/strong> \u0431\u0443\u0434\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f, \u0435\u0441\u043b\u0438 \u0432\u044b \u043d\u0435 \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u0438\u0445 \u0432 \u0440\u0443\u0447\u043d\u043e\u043c \u0440\u0435\u0436\u0438\u043c\u0435.<\/li>\n\n\n\n<li><strong>\u041c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043d\u043e\u043c\u0435\u0440 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430 \u0438 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f<\/strong> \u0431\u0443\u0434\u0443\u0442 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0442\u044c\u0441\u044f, \u0435\u0441\u043b\u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0430 \u0441\u0432\u044f\u0437\u044c \u0441 \u041f\u0440\u043e\u0444\u0438\u043b\u0435\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Google.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0422\u0438\u043f\u044b \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 Google Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u0432\u0441\u0435 \u0440\u0443\u0447\u043d\u044b\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 Google Ads \u0443\u0441\u043b\u043e\u0432\u043d\u043e \u0440\u0430\u0437\u0434\u0435\u043b\u044f\u044e \u043d\u0430 3 \u0433\u0440\u0443\u043f\u043f\u044b:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u041d\u0443\u0436\u043d\u043e \u0437\u0430\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u0432\u0441\u0435\u0433\u0434\u0430<\/strong>: \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f, \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f, \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438<\/li>\n\n\n\n<li><strong>\u041c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c\u0438<\/strong>: \u043f\u0440\u043e\u043c\u043e\u0430\u043a\u0446\u0438\u0438, \u0446\u0435\u043d\u044b, \u043b\u043e\u0433\u043e\u0442\u0438\u043f, \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f<\/li>\n\n\n\n<li><strong>\u041d\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f<\/strong>: \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0442\u0435\u043b\u0435\u0444\u043e\u043d, \u0444\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0435 \u0430\u0434\u0440\u0435\u0441\u0430, \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/li>\n<\/ol>\n\n\n\n<aside class=\"key-stat\">\ud83d\udcca <strong>\u0414\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438:<\/strong> \u0412 \u0441\u0442\u043e\u043c\u0430\u0442\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043d\u0438\u0448\u0435 67.7% \u0432\u0441\u0435\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043d\u0430 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u0441 \u0434\u0438\u0430\u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0441\u0438\u043c\u0432\u043e\u043b\u0430\u043c\u0438, \u043d\u0430 \u043f\u043e\u0440\u044f\u0434\u043e\u043a \u0431\u043e\u043b\u044c\u0448\u0435 \u043b\u044e\u0431\u043e\u0439 \u0434\u0440\u0443\u0433\u043e\u0439 \u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u0438; \u0442\u043e\u043f-\u0441\u043b\u043e\u0432\u0430 \u043f\u043e \u0434\u0435\u043d\u044c\u0433\u0430\u043c \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0435, \u043d\u0430 \u044f\u0437\u044b\u043a\u0435 \u0441\u0442\u0440\u0430\u043d\u044b \u043a\u043b\u0438\u043d\u0438\u043a\u0438 (\u0437\u0430\u043f\u0440\u043e\u0441\u044b \u043d\u0435\u043e\u0442\u043b\u043e\u0436\u043d\u043e\u0439 \u0441\u0442\u043e\u043c\u0430\u0442\u043e\u043b\u043e\u0433\u0438\u0438). \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0432\u044b\u0432\u043e\u0434: \u0442\u0435\u043a\u0441\u0442\u044b \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0441\u0441\u044b\u043b\u043e\u043a, \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u0439 \u0438 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0439 \u043d\u0435\u043b\u044c\u0437\u044f \u043a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u0435\u0436\u0434\u0443 \u0440\u044b\u043d\u043a\u0430\u043c\u0438 \u0431\u0435\u0437 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u044f\u0437\u044b\u043a\u0430 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432. <em>(\u0438\u0437 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 $133M \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432)<\/em><\/aside>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043c\u0441\u044f \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u0442\u0438\u043f\u0435.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0430\u043a\u0438\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u0432 \u043b\u044e\u0431\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c\u0438 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c\u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f\u043c\u0438 \u0441\u0447\u0438\u0442\u0430\u044e \u0442\u0430\u043a\u0438\u0435:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438.<\/strong><\/li>\n\n\n\n<li><strong>\u0423\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f.<\/strong><\/li>\n\n\n\n<li><strong>\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435.<\/strong><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u0427\u0438\u0442\u0430\u0439 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043f\u0440\u043e <a href=\"https:\/\/ivitskiy.com\/blog\/ru\/dopolnitelnye-ssylki-v-google-ads\/\">\u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 Google Ads<\/a> \u0432 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435.<\/em><\/strong><br>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0441\u0441\u044b\u043b\u043e\u043a \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c <strong>\u043c\u0438\u043d\u0438\u043c\u0443\u043c 4<\/strong>. \u0427\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0438\u0445, \u0442\u0435\u043c \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u0435\u0435 Google \u043c\u043e\u0436\u0435\u0442 \u0432\u044b\u0431\u0438\u0440\u0430\u0442\u044c \u043d\u0443\u0436\u043d\u0443\u044e \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0437\u0430\u043f\u0440\u043e\u0441\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0432 \u043f\u043e\u0438\u0441\u043a\u0435. \u0414\u0430\u043b\u0435\u0435 \u043c\u043e\u0436\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u0441\u044b\u043b\u043a\u0438 \u043f\u043e \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc0163a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc0163a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"624\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-4.png\" alt=\"\" class=\"wp-image-1275\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-4.png 442w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-4-213x300.png 213w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-4-283x400.png 283w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0440\u0430\u0437\u0434\u0435\u043b \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0441\u0441\u044b\u043b\u043e\u043a<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc0196f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc0196f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"435\" height=\"249\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-10.png\" alt=\"\" class=\"wp-image-1281\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-10.png 435w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-10-300x172.png 300w\" sizes=\"auto, (max-width: 435px) 100vw, 435px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0441\u0441\u044b\u043b\u043e\u043a \u0447\u0435\u0440\u0435\u0437 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0441\u044b\u043b\u043a\u0438 \u043c\u043e\u0433\u0443\u0442 \u0432\u0435\u0441\u0442\u0438 \u043d\u0430 <strong>\u0440\u0430\u0437\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0441\u0430\u0439\u0442\u0430<\/strong> \u0438\u043b\u0438 \u043d\u0430 <strong>\u0440\u0430\u0437\u043d\u044b\u0435 \u044f\u043a\u043e\u0440\u044f \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b<\/strong>. \u0427\u0435\u043b\u043e\u0432\u0435\u043a \u043f\u0440\u0438 \u043a\u043b\u0438\u043a\u0435 \u043f\u043e\u043f\u0430\u0434\u0430\u0435\u0442 \u0432 \u0442\u043e \u043c\u0435\u0441\u0442\u043e \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u0433\u0434\u0435 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0430 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f. \u0415\u0441\u043b\u0438 \u043d\u0435 \u0437\u043d\u0430\u0435\u0442\u0435, \u043a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u044f\u043a\u043e\u0440\u044f \u0434\u043b\u044f \u0441\u0441\u044b\u043b\u043e\u043a, \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u0435\u0441\u044c \u0432 \u0442\u0435\u0445\u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0441\u0430\u0439\u0442\u0430 \u0438\u043b\u0438 \u043a \u0435\u0433\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430\u043c. \u0417\u0430\u0447\u0430\u0441\u0442\u0443\u044e \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u043e\u0441\u0442\u043e <strong>\u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043a \u0423\u0420\u041b \u0432\u0430\u0448\u0435\u0439 \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b #1 \u0438\u043b\u0438 #2<\/strong>, \u044d\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f Google \u043a\u0430\u043a \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u0430\u044f \u0441\u0441\u044b\u043b\u043a\u0430, \u043d\u043e \u043e\u043d\u0430 \u0431\u0443\u0434\u0435\u0442 \u043e\u0442\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0442\u0430\u043a\u0436\u0435 \u043a\u0430\u043a \u0441\u0441\u044b\u043b\u043a\u0430 \u0431\u0435\u0437 #. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440: <strong>domen.com\/posadochnaja_stranica#1<\/strong> \u0434\u043b\u044f \u043f\u0435\u0440\u0432\u043e\u0439 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0441\u0441\u044b\u043b\u043a\u0438, <strong>domen.com\/posadochnaja_stranica#2<\/strong> \u0434\u043b\u044f \u0432\u0442\u043e\u0440\u043e\u0439 \u0438 \u0442.\u0434.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0430\u043a \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u043d\u0430 \u0440\u0430\u0437\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043d\u0430 <strong>\u0434\u0435\u0441\u043a\u0442\u043e\u043f\u0435<\/strong> \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0432\u0438\u0434\u0438\u0442 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0438 2 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f.<\/li>\n\n\n\n<li>\u043d\u0430 <strong>\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c<\/strong> \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc01d51&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc01d51\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"529\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-6.png\" alt=\"\" class=\"wp-image-1277\" style=\"object-fit:cover\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-6.png 708w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-6-300x224.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-6-535x400.png 535w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041f\u0440\u0438\u043c\u0435\u0440, \u043a\u0430\u043a \u043c\u043e\u0433\u0443\u0442 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0442\u044c\u0441\u044f \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u043d\u0430 \u0434\u0435\u0441\u043a\u0442\u043e\u043f\u0435<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc0204e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc0204e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"361\" height=\"499\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-7.png\" alt=\"\" class=\"wp-image-1278\" style=\"object-fit:cover\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-7.png 361w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-7-217x300.png 217w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-7-289x400.png 289w\" sizes=\"auto, (max-width: 361px) 100vw, 361px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041f\u0440\u0438\u043c\u0435\u0440 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0441\u0441\u044b\u043b\u043e\u043a \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0430\u0436\u043d\u043e! \u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0434\u043e\u043b\u0436\u043d\u044b <strong>\u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0430 \u043d\u0435 \u0440\u0430\u0441\u043f\u044b\u043b\u044f\u0442\u044c \u0435\u0433\u043e<\/strong>. \u0415\u0441\u043b\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0443\u0441\u043b\u0443\u0433, \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0434\u043e\u043b\u0436\u043d\u044b <strong>\u043a\u043e\u043d\u043a\u0440\u0435\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u0434\u043d\u0443 \u0443\u0441\u043b\u0443\u0433\u0443, \u0430 \u043d\u0435 \u043f\u0435\u0440\u0435\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0435<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0423\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0423\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f Google Ads (\u041f\u043e\u043b\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e 2023) | AdWords, \u0413\u0443\u0433\u043b \u0440\u0435\u043a\u043b\u0430\u043c\u0430\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/QUE4G6PC7EI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u0423\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u0427\u0438\u0442\u0430\u0439 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043f\u0440\u043e <a href=\"https:\/\/ivitskiy.com\/blog\/ru\/utochneniya-v-google-ads\/\">\u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f google ads<\/a> \u0432 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u043b\u044c\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0442\u043e\u0432\u0430\u0440\u0435, \u0443\u0441\u043b\u0443\u0433\u0435. <strong>\u041e\u0431\u044b\u0447\u043d\u043e \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430<\/strong>, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u0430\u044f \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430;<\/li>\n\n\n\n<li>7 \u043b\u0435\u0442 \u043e\u043f\u044b\u0442\u0430;<\/li>\n\n\n\n<li>\u0431\u043e\u043d\u0443\u0441 \u043f\u0440\u0438 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e \u043d\u0435\u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u044b\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u0432 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0438, \u043d\u043e \u043e\u043d \u0431\u043b\u0438\u0436\u0435 \u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0441 \u0432\u0430\u0448\u0438\u043c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc024ea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc024ea\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"444\" height=\"263\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-8.png\" alt=\"\" class=\"wp-image-1279\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-8.png 444w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-8-300x178.png 300w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u0439 \u0447\u0435\u0440\u0435\u0437 \u043e\u0431\u044a\u0435\u043a\u0442\u044b<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc027d8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc027d8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"443\" height=\"215\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-9.png\" alt=\"\" class=\"wp-image-1280\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-9.png 443w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-9-300x146.png 300w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u0439 \u0447\u0435\u0440\u0435\u0437 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc02af0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc02af0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"280\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-11.png\" alt=\"\" class=\"wp-image-1282\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-11.png 610w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-11-300x138.png 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041f\u0440\u0438\u043c\u0435\u0440 \u0442\u043e\u0433\u043e<\/strong>,<strong> \u043a\u0430\u043a \u043c\u043e\u0436\u0435\u0442 \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u0442\u044c \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u0435 \u0432 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0438<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f Google Ads \u0434\u043b\u044f \u0440\u043e\u0441\u0442\u0430 CTR\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/YZ6pJDfcWX0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u0427\u0438\u0442\u0430\u0439 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043f\u0440\u043e <a href=\"https:\/\/ivitskiy.com\/blog\/ru\/strukturirovannye-opisaniya\/\">\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f Google Ads<\/a> \u0432 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 <strong>\u0433\u043e\u0442\u043e\u0432\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u043e\u0432<\/strong>. \u0417\u0434\u0435\u0441\u044c \u043c\u043e\u0436\u043d\u043e \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u044b, \u043c\u043e\u0434\u0435\u043b\u0438, \u043a\u0443\u0440\u0441\u044b, \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f, \u0441\u0442\u0438\u043b\u0438 \u0438 \u0442.\u0434. \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0432\u0438\u0434\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043f\u043e\u0434\u043e\u0439\u0434\u0443\u0442 \u0442\u0430\u043a\u0438\u0435 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0442\u0438\u043f\u044b;<\/strong><\/li>\n\n\n\n<li><strong>\u0443\u0434\u043e\u0431\u0441\u0442\u0432\u0430;<\/strong><\/li>\n\n\n\n<li><strong>\u0443\u0441\u043b\u0443\u0433\u0438.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043e\u0432\u0435\u0442\u0443\u044e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0442\u0438\u043f\u043e\u0432 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0442 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u0414\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0442\u0438\u043f\u0430 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430 \u043d\u0443\u0436\u043d\u043e \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u043a\u0430\u043a <strong>\u043c\u0438\u043d\u0438\u043c\u0443\u043c 4 \u043f\u0443\u043d\u043a\u0442\u0430, \u043c\u043e\u0436\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435<\/strong>.<\/p>\n\n\n\n<!-- cta-anchor -->\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc02f74&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc02f74\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"208\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-12.png\" alt=\"\" class=\"wp-image-1283\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-12.png 453w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-12-300x138.png 300w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0447\u0435\u0440\u0435\u0437 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"464\" height=\"534\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-13.png\" alt=\"\" class=\"wp-image-1284\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-13.png 464w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-13-261x300.png 261w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-13-348x400.png 348w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><figcaption class=\"wp-element-caption\"><strong>\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0439.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"343\" height=\"414\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-14.png\" alt=\"\" class=\"wp-image-1285\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-14.png 343w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-14-249x300.png 249w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-14-331x400.png 331w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><figcaption class=\"wp-element-caption\"><strong>\u0422\u0438\u043f\u044b \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u043e\u0432 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0439<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u0447\u0438\u0442\u0430\u044e \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c\u0438 \u0434\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u0432:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/strong> \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c, \u0435\u0441\u043b\u0438 \u0432\u044b \u043f\u0440\u043e\u0448\u043b\u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f Google. \u0424\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438, \u044d\u0442\u043e \u044e\u0440\u0438\u0434\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435.&nbsp;<\/li>\n\n\n\n<li><strong>\u041b\u043e\u0433\u043e\u0442\u0438\u043f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/strong>.<\/li>\n\n\n\n<li><strong>\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438<\/strong>\u044f \u2014 \u0444\u043e\u0442\u043e \u0442\u043e\u0432\u0430\u0440\u0430 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u0431\u0435\u0437 \u0442\u0435\u043a\u0441\u0442\u0430. \u0418\u0445 \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c <strong>\u0434\u043e 20<\/strong>, Google \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442 <strong>3 \u2014 4<\/strong>. \u042d\u0442\u0430 \u043e\u043f\u0446\u0438\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430 \u043d\u0435 \u0432 \u043b\u044e\u0431\u043e\u043c \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0435 Google Ads, \u0430 \u0442\u043e\u043b\u044c\u043a\u043e<strong> \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0438\u0441\u0442\u043e\u0440\u0438\u0435\u0439<\/strong>. \u0415\u0441\u043b\u0438 \u0432\u044b\u0431\u0440\u0430\u0442\u044c <strong>\u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f<\/strong>, Google \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0443.<\/li>\n\n\n\n<li><strong>\u0426\u0435\u043d\u0430<\/strong>. \u041f\u0440\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u0446\u0435\u043d\u044b \u043d\u0443\u0436\u043d\u043e \u0443\u043a\u0430\u0437\u0430\u0442\u044c:\n<ul class=\"wp-block-list\">\n<li><strong>\u0422\u0438\u043f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/strong><\/li>\n\n\n\n<li><strong>\u0412\u0430\u043b\u044e\u0442\u0443.<\/strong> \u041d\u0435\u043b\u044c\u0437\u044f \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0433\u0440\u0438\u0432\u043d\u0443. \u041c\u043e\u0436\u043d\u043e \u0443\u043a\u0430\u0437\u0430\u0442\u044c \u0446\u0435\u043d\u0443 \u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u0430\u0445, \u0430 \u0432 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0438 \u0432 \u0432\u0438\u0434\u0435 \u0442\u0435\u043a\u0441\u0442\u0430 \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0446\u0435\u043d\u0443 \u0432 \u0433\u0440\u043d.<\/li>\n\n\n\n<li><strong>\u0426\u0435\u043d\u0443<\/strong> \u2014 \u0442\u043e\u0447\u043d\u0443\u044e \u0441\u0443\u043c\u043c\u0443, \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u043e\u0442, \u0434\u043e, \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c.<\/li>\n\n\n\n<li><strong>\u041a\u043e\u043d\u0435\u0447\u043d\u044b\u0439 URL<\/strong>, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u0435\u0434\u0435\u0442 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0441 \u0446\u0435\u043d\u0430\u043c\u0438 \u0438\u043b\u0438 \u043d\u0430 \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u0443\u044e.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc03add&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc03add\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"403\" height=\"419\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-15.png\" alt=\"\" class=\"wp-image-1286\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-15.png 403w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-15-289x300.png 289w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-15-385x400.png 385w\" sizes=\"auto, (max-width: 403px) 100vw, 403px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0439 \u0442\u0438\u043f\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc03dee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc03dee\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"216\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-19.png\" alt=\"\" class=\"wp-image-1290\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-19.png 713w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-19-300x91.png 300w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0442\u0438\u043f\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc040e4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc040e4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"406\" height=\"277\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-16.png\" alt=\"\" class=\"wp-image-1287\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-16.png 406w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-16-300x205.png 300w\" sizes=\"auto, (max-width: 406px) 100vw, 406px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0439 \u0442\u0438\u043f\u0430 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc043de&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc043de\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"245\" height=\"146\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-20.png\" alt=\"\" class=\"wp-image-1291\" style=\"object-fit:cover\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041f\u0440\u0438\u043c\u0435\u0440 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0442\u0438\u043f\u0430 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0438 \u043b\u043e\u0433\u043e\u0442\u0438\u043f \u0432 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0438<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc0469a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc0469a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"435\" height=\"224\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-17.png\" alt=\"\" class=\"wp-image-1288\" style=\"object-fit:cover\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-17.png 435w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-17-300x154.png 300w\" sizes=\"auto, (max-width: 435px) 100vw, 435px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0439 \u0442\u0438\u043f\u0430 \u043b\u043e\u0433\u043e\u0442\u0438\u043f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc04993&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc04993\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-21.png\" alt=\"\" class=\"wp-image-1292\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-21.png 517w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-21-251x300.png 251w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-21-335x400.png 335w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041f\u0440\u0438\u043c\u0435\u0440 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u0434\u043b\u044f \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0446\u0435\u043d<\/strong><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041f\u0440\u043e\u043c\u043e\u0430\u043a\u0446\u0438\u0438<\/strong> \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u0441\u044f \u0432\u043d\u0438\u0437\u0443 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0441\u043e \u0437\u043d\u0430\u043a\u043e\u043c \u0446\u0435\u043d\u043d\u0438\u043a\u0430. \u0418\u0445 \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0438\u0443\u0440\u043e\u0447\u0438\u0442\u044c \u043a \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u043c \u0441\u043e\u0431\u044b\u0442\u0438\u044f\u043c, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043a \u0447\u0435\u0440\u043d\u043e\u0439 \u043f\u044f\u0442\u043d\u0438\u0446\u0435, \u0420\u043e\u0436\u0434\u0435\u0441\u0442\u0432\u0443 \u0438 \u0442.\u0434. \u041f\u0440\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u044d\u0442\u043e\u0433\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442:\n<ul class=\"wp-block-list\">\n<li><strong>\u0421\u043e\u0431\u044b\u0442\u0438\u0435 <\/strong>(\u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e) \u2014 \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442 \u0438\u0437 \u043f\u0435\u0440\u0435\u0447\u043d\u044f.<\/li>\n\n\n\n<li><strong>\u0422\u0438\u043f \u043f\u0440\u043e\u043c\u043e\u0430\u043a\u0446\u0438\u0438<\/strong> \u2014 \u0441\u043a\u0438\u0434\u043a\u0430 \u0432 % \u0438\u043b\u0438 \u0432 \u0432\u0430\u043b\u044e\u0442\u0435.<\/li>\n\n\n\n<li><strong>\u0422\u0438\u043f \u0442\u043e\u0432\u0430\u0440\u0430<\/strong> \u2014 \u043d\u0430 \u043a\u0430\u043a\u0438\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u044f\u0435\u0442\u0441\u044f \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043f\u0440\u043e\u043c\u043e\u0430\u043a\u0446\u0438\u0438.<\/li>\n\n\n\n<li><strong>\u041a\u043e\u043d\u0435\u0447\u043d\u044b\u0439 URL<\/strong> \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0441 \u043f\u0440\u043e\u043c\u043e\u0430\u043a\u0446\u0438\u0435\u0439.&nbsp;<\/li>\n\n\n\n<li><strong>\u0421\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043e \u043f\u0440\u043e\u043c\u043e\u0430\u043a\u0446\u0438\u0438<\/strong> \u2014 \u043f\u0440\u043e\u043c\u043e\u043a\u043e\u0434 \u0438\u043b\u0438 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0443\u043c\u043c\u0430 \u0437\u0430\u043a\u0430\u0437\u0430.<\/li>\n\n\n\n<li><strong>\u0414\u0430\u0442\u0430 \u043d\u0430\u0447\u0430\u043b\u0430 \u0430\u043a\u0446\u0438\u0438<\/strong> (\u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e).<\/li>\n\n\n\n<li><strong>\u0414\u0430\u0442\u0430 \u043e\u043a\u043e\u043d\u0447\u0430\u043d\u0438\u044f<\/strong> (\u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e), \u043f\u043e\u0441\u043b\u0435 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u044d\u0442\u043e\u0433\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043f\u0440\u0435\u043a\u0440\u0430\u0442\u0438\u0442\u0441\u044f. \u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438, \u043a\u043e\u0433\u0434\u0430 \u0430\u043a\u0446\u0438\u044f \u0443\u0436\u0435 \u0437\u0430\u043a\u043e\u043d\u0447\u0438\u043b\u0430\u0441\u044c, \u0430 \u043b\u044e\u0434\u0438 \u0432\u0441\u0435 \u0435\u0449\u0435 \u0432\u0438\u0434\u044f\u0442 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0441 \u043f\u0440\u043e\u043c\u043e\u0430\u043a\u0446\u0438\u0435\u0439.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc04d7d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc04d7d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"384\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-22-1024x384.png\" alt=\"\" class=\"wp-image-1293\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-22-1024x384.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-22-300x112.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-22-768x288.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-22-870x326.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-22.png 1425w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041f\u0440\u0438\u043c\u0435\u0440 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u0438 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0442\u0438\u043f\u0430 &#171;\u041f\u0440\u043e\u043c\u043e\u0430\u043a\u0446\u0438\u044f&#187;<\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u043d\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0439 \u0432 Google \u0440\u0435\u043a\u043b\u0430\u043c\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u0422\u0430\u043a\u0436\u0435 \u043e\u0431\u044a\u044f\u0441\u043d\u044e, \u043f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041d\u043e\u043c\u0435\u0440\u0430 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u043e\u0432<\/strong>. \u0427\u0435\u043b\u043e\u0432\u0435\u043a \u0437\u0432\u043e\u043d\u0438\u0442 \u0432\u0430\u043c \u0434\u043e \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0443\u0432\u0438\u0434\u0438\u0442 \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443. \u0422\u043e \u0435\u0441\u0442\u044c \u043e\u043d \u043d\u0435 \u0437\u043d\u0430\u0435\u0442 \u0441\u0443\u0442\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f.&nbsp;\u042d\u0442\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u0445\u043e\u0440\u043e\u0448\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0434\u043b\u044f \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u0432 \u2014 <strong>\u0441\u043b\u0443\u0436\u0431\u0430 \u0442\u0430\u043a\u0441\u0438, \u044d\u0432\u0430\u043a\u0443\u0430\u0442\u043e\u0440, \u0437\u0430\u043a\u0430\u0437 \u043f\u0438\u0446\u0446\u044b<\/strong> \u0438 \u0442.\u043f. \u041f\u0440\u0438 <strong>\u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u0438 \u0437\u0432\u043e\u043d\u043a\u0430 <\/strong>\u043e\u043f\u043b\u0430\u0442\u0430 \u0441\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u043a \u0437\u0430 \u043a\u043b\u0438\u043a \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435.<\/li>\n\n\n\n<li><strong>\u0424\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/strong> \u041f\u043e\u0434\u043e\u0431\u043d\u0430\u044f \u043e\u043f\u0446\u0438\u044f \u0435\u0441\u0442\u044c \u0432 Facebook, \u043d\u043e \u0442\u0430\u043c \u043e\u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043b\u0443\u0447\u0448\u0435. \u041f\u0440\u0438 \u043a\u043b\u0438\u043a\u0435 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442 \u043d\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442, <strong>\u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0441 \u0444\u043e\u0440\u043c\u043e\u0439<\/strong>, \u0433\u0434\u0435 \u0435\u043c\u0443 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435. \u041e\u043f\u044b\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u043f\u0440\u0438 \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u0434\u0430\u043d\u043d\u043e\u0439 \u0444\u043e\u0440\u043c\u044b \u043b\u044e\u0434\u0438 \u0447\u0430\u0441\u0442\u043e <strong>\u043d\u0435 \u0438\u043c\u0435\u044e\u0442 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0443<\/strong>, \u043d\u0435 \u043e\u0441\u043e\u0437\u043d\u0430\u044e\u0442, \u0447\u0442\u043e \u043e\u043d\u0438 \u0437\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430 \u0441 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u043c.<\/li>\n\n\n\n<li><strong>\u041c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435<\/strong> \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0447\u0435\u0440\u0435\u0437 \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u0440\u043e\u0444\u0438\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041b\u044e\u0434\u0438 \u0432\u043c\u0435\u0441\u0442\u043e \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b <strong>\u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442 \u043d\u0430 \u0432\u0430\u0448 \u0430\u0434\u0440\u0435\u0441 \u0432 Google Maps<\/strong>. \u0422\u0430\u043a\u0436\u0435 \u043e\u043d\u0438 \u0432\u0438\u0434\u044f\u0442 \u0440\u0435\u0436\u0438\u043c \u0440\u0430\u0431\u043e\u0442\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u043e\u043b\u043e\u0436\u0438\u0442\u044c<strong> \u043c\u0430\u0440\u0448\u0440\u0443\u0442 \u043f\u043e \u043a\u0430\u0440\u0442\u0435<\/strong>. \u042d\u0442\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u043e \u0434\u043b\u044f <strong>\u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u0432\u0438\u0434\u043e\u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0430<\/strong> \u2014<strong> <\/strong>\u043a\u0430\u0444\u0435, \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u044b, \u0441\u0430\u043b\u043e\u043d\u044b. \u0414\u043b\u044f \u0434\u0440\u0443\u0433\u0438\u0445 \u0442\u0438\u043f\u043e\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0432\u0441\u0435 \u0436\u0435 \u043b\u0443\u0447\u0448\u0435 <strong>\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442<\/strong>.<\/li>\n\n\n\n<li><strong>\u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0435 \u0430\u0434\u0440\u0435\u0441\u0430<\/strong> \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0440\u0435\u0434\u043a\u043e. \u042d\u0442\u043e Google Ads&nbsp; \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u0435\u0437\u043d\u043e, \u0435\u0441\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f <strong>\u043e\u0434\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u043f\u0440\u043e\u0434\u0430\u0435\u0442\u0441\u044f \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0445 \u0442\u043e\u0447\u043a\u0430\u0445<\/strong>. \u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c \u043c\u043e\u0436\u0435\u0442 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043c\u0430\u0433\u0430\u0437\u0438\u043d, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0431\u043b\u0438\u0436\u0435 \u0432\u0441\u0435\u0433\u043e.<\/li>\n\n\n\n<li><strong>\u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435<\/strong> \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0438\u043c\u0435\u044e\u0449\u0438\u0445 <strong>\u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435<\/strong>. \u041e\u043d\u0438 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0442 \u0438\u043a\u043e\u043d\u043a\u0443 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0435\u0433\u043e \u0438 \u043f\u0440\u0438\u0437\u044b\u0432 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e. \u041f\u043e \u0441\u0441\u044b\u043b\u043a\u0435 \u043c\u043e\u0436\u043d\u043e \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u0432 Google Play \u0438\u043b\u0438 Apple App Store, \u0433\u0434\u0435 \u0441\u043a\u0430\u0447\u0430\u0442\u044c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 Android \u0438\u043b\u0438 iOS. \u0427\u0430\u0441\u0442\u043e \u0442\u0430\u043a\u0438\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f<strong> \u0443\u0432\u043e\u0434\u044f\u0442 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u043e\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0446\u0435\u043b\u0438<\/strong>. \u0422\u0430\u043a\u043e\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u0435\u0437\u043d\u043e, \u0435\u0441\u043b\u0438 \u043a\u043e\u043d\u0435\u0447\u043d\u0430\u044f \u0446\u0435\u043b\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u2014 <strong>\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u043d\u0435\u043c<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0435\u043a\u043b\u0438\u0441\u0442 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043e\u0431\u044a\u0435\u043a\u0442\u043e\u0432 Google Ads<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0421\u043d\u0430\u0447\u0430\u043b\u0430 \u0437\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 <a href=\"https:\/\/ivitskiy.com\/blog\/ru\/obrazec-obyavleniya-google-ads\/\">\u0442\u0435\u043a\u0441\u0442 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/a>: \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438 \u0438 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u0434\u043e\u043b\u0436\u043d\u044b \u043e\u0442\u0432\u0435\u0447\u0430\u0442\u044c \u043d\u0430 \u0437\u0430\u043f\u0440\u043e\u0441 \u0431\u0435\u0437 \u043f\u043e\u043c\u043e\u0449\u0438 \u043e\u0431\u044a\u0435\u043a\u0442\u043e\u0432.<\/li>\n\n\n\n<li>\u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043c\u0438\u043d\u0438\u043c\u0443\u043c 4 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u043d\u0430 \u0440\u0430\u0437\u0434\u0435\u043b\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u044e\u0442 \u0442\u043e\u0442 \u0436\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0443.<\/li>\n\n\n\n<li>\u0417\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c\u0438 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430\u043c\u0438: \u0441\u0440\u043e\u043a\u0438, \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u044f, \u0444\u043e\u0440\u043c\u0430\u0442 \u0440\u0430\u0431\u043e\u0442\u044b, \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430, \u0431\u043e\u043d\u0443\u0441\u044b.<\/li>\n\n\n\n<li>\u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f, \u0435\u0441\u043b\u0438 \u043c\u043e\u0436\u043d\u043e \u0447\u0435\u0441\u0442\u043d\u043e \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0442\u0438\u043f\u044b \u0443\u0441\u043b\u0443\u0433, \u0431\u0440\u0435\u043d\u0434\u044b, \u043c\u043e\u0434\u0435\u043b\u0438, \u043a\u0443\u0440\u0441\u044b \u0438\u043b\u0438 \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u0430.<\/li>\n\n\n\n<li>\u0426\u0435\u043d\u044b, \u043f\u0440\u043e\u043c\u043e\u0430\u043a\u0446\u0438\u0438 \u0438 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0432\u043a\u043b\u044e\u0447\u0430\u0439\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u0430\u043c, \u0433\u0434\u0435 \u043e\u043d\u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u043f\u0440\u0438\u043d\u044f\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043e \u043a\u043b\u0438\u043a\u0430.<\/li>\n\n\n\n<li>\u0422\u0435\u043b\u0435\u0444\u043e\u043d, \u0430\u0434\u0440\u0435\u0441 \u0438 \u0444\u043e\u0440\u043c\u0443 \u043b\u0438\u0434\u043e\u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0435\u0441\u043b\u0438 \u044d\u0442\u043e \u043d\u0435 \u0443\u0432\u043e\u0434\u0438\u0442 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u043e\u0442 \u0433\u043b\u0430\u0432\u043d\u043e\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.<\/li>\n\n\n\n<li>\u0420\u0430\u0437 \u0432 \u043d\u0435\u0434\u0435\u043b\u044e \u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 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\u0440\u0435\u0436\u0438\u043c\u0435 \u0441 \u043f\u043e\u043c\u0435\u0442\u043a\u043e\u0439 \u201cBeta\u201d.&nbsp;<\/li>\n\n\n\n<li>\u0415\u0441\u043b\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0443\u0445\u0443\u0434\u0448\u0430\u044e\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0438\u0445 \u043c\u043e\u0436\u043d\u043e \u043e\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0443\u0436\u043d\u043e \u0437\u0430\u0439\u0442\u0438 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b \u201c<strong>\u041e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0438 \u043e\u0431\u044a\u0435\u043a\u0442\u044b<\/strong>\u201d, \u043e\u0442\u043a\u0440\u044b\u0442\u044c \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043e\u0431\u044a\u0435\u043a\u0442\u044b, \u043d\u0430\u0436\u0430\u0442\u044c \u201c<strong>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e<\/strong>\u201d \u0438 \u043e\u0442\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0442\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0445\u0443\u0434\u0448\u0430\u044e\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<\/li>\n\n\n\n<li>\u0414\u043b\u044f \u0432\u0441\u0435\u0445 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0439 \u043f\u043e\u043b\u0435\u0437\u043d\u043e <strong>\u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443<\/strong>, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c, \u043d\u0430 \u043a\u0430\u043a\u0438\u0435 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\u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c <strong>\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u043f\u043e\u0434 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430<\/strong>.<\/li>\n\n\n\n<li><strong>\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430<\/strong>, Google \u0441\u0430\u043c \u0440\u0435\u0448\u0430\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043b\u0438 \u0432\u0430\u0448\u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u043d\u0435\u0442. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 <strong>\u043a\u043b\u044e\u0447\u0435\u0432\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u0442\u044c \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c \u0431\u043b\u043e\u043a\u0435 \u2014 \u0432 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430\u0445 \u0438 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/strong>.<\/li>\n\n\n\n<li><strong>\u0412\u0441\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0445\u043e\u0434\u044f\u0442 \u043c\u043e\u0434\u0435\u0440\u0430\u0446\u0438\u044e<\/strong>, \u043d\u0435 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u043e\u0432 \u0442\u0435\u043a\u0441\u0442\u0430 \u0438\u043b\u0438 URL.<\/li>\n\n\n\n<li>\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0432 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 <strong>\u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u0442\u044c \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0430<\/strong>. \u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u044d\u0442\u043e \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u0446\u0435\u043d \u0438 \u0430\u043a\u0446\u0438\u0439.<\/li>\n\n\n\n<li><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u044b \u0442\u0438\u043f\u044b \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0439<\/strong>: \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f, \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f, \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438, \u043f\u0440\u043e\u043c\u043e\u0430\u043a\u0446\u0438\u0438, \u0446\u0435\u043d\u044b, \u043b\u043e\u0433\u043e\u0442\u0438\u043f, \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f <\/li>\n\n\n\n<li>\u0422\u0438\u043f\u044b \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0432 \u0442\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435, <strong>\u0435\u0441\u043b\u0438 \u0432\u044b \u0442\u043e\u0447\u043d\u043e \u0437\u043d\u0430\u0435\u0442\u0435 \u0437\u0430\u0447\u0435\u043c<\/strong>: \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0442\u0435\u043b\u0435\u0444\u043e\u043d, \u0444\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0435 \u0430\u0434\u0440\u0435\u0441\u0430, \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8cf0bc05393&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8cf0bc05393\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"269\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-23-1024x269.png\" alt=\"\" class=\"wp-image-1294\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-23-1024x269.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-23-300x79.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-23-768x202.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-23-1536x404.png 1536w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-23-870x229.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/05\/image-23.png 1682w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0414\u043b\u044f \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u043f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b &#171;\u043e\u0431\u044a\u0435\u043a\u0442\u044b&#187;. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0441\u0432\u043e\u0438 \u0441\u0442\u043e\u043b\u0431\u0446\u044b, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 &#171;\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438&#187;, &#171;\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438&#187;, CTR \u0438 \u0442.\u0434.<\/strong><\/figcaption><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0442\u043e \u0434\u0430\u043b\u044c\u0448\u0435?<\/h2>\n\n\n\n<div class=\"faq-item\"><span class=\"faq-q\">\u041a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/ru\/dopolnitelnye-ssylki-v-google-ads\/\">\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0432 Google Ads<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u0427\u0442\u043e \u043f\u0438\u0441\u0430\u0442\u044c \u0432 \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f\u0445?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/ru\/utochneniya-v-google-ads\/\">\u0423\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f \u0432 Google Ads<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u041a\u043e\u0433\u0434\u0430 \u043d\u0443\u0436\u043d\u044b \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/ru\/strukturirovannye-opisaniya\/\">\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u0432 Google Ads<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u0421\u0442\u043e\u0438\u0442 \u043b\u0438 \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043e\u0431\u044a\u0435\u043a\u0442\u044b?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/ru\/avtomaticheskie-rasshireniya-v-google-ads\/\">\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0432 Google Ads<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u041a\u0430\u043a \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043b\u043e\u0433\u043e\u0442\u0438\u043f \u0438 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/ru\/rasshirenie-logotip-kompanii-v-google-ads\/\">\u041b\u043e\u0433\u043e\u0442\u0438\u043f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 Google Ads: \u043a\u0430\u043a \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c<\/a><\/div>\n\n\n\n\n\n\n\n\n<!-- retrofit-limits-v1 -->\n<aside class=\"limits-note\"><h3>\u041a\u043e\u0433\u0434\u0430 \u044d\u0442\u043e \u041d\u0415 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442<\/h3><ul><li>\u0414\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0439 \u043e\u0431\u044a\u0435\u043a\u0442 \u043d\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u0435\u0442 \u043f\u043e\u043a\u0430\u0437: Google \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442 \u0435\u0433\u043e \u043f\u043e \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u0443, \u043f\u043e\u0437\u0438\u0446\u0438\u0438, \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0443 \u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0443 \u043f\u043e\u043b\u044c\u0437\u044b.<\/li><li>\u041e\u0431\u044a\u0435\u043a\u0442\u044b \u043d\u0435 \u0438\u0441\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u043d\u0435\u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0435 \u043a\u043b\u044e\u0447\u0438, \u0441\u043b\u0430\u0431\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0438\u043b\u0438 \u043f\u043b\u043e\u0445\u0443\u044e \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443.<\/li><li>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0431\u044a\u0435\u043a\u0442\u044b \u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0438\u0445 \u0442\u0435\u043a\u0441\u0442 \u0438 \u0446\u0435\u043b\u0435\u0432\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u0437\u0430\u0434\u0430\u0447\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/li><\/ul><\/aside>\n","protected":false},"excerpt":{"rendered":"<p>\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0432 Google Ads &#8212; \u041a\u0430\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0438 \u0437\u0430\u0447\u0435\u043c \u043e\u043d\u043e \u043d\u0443\u0436\u043d\u043e? \u0412\u0441\u0435 \u0442\u0438\u043f\u044b \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0439 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0432 Google 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