{"id":2506,"date":"2026-07-11T14:12:09","date_gmt":"2026-07-11T11:12:09","guid":{"rendered":"https:\/\/ivitskiy.com\/blog\/%d0%bd%d0%b0%d0%bb%d0%b0%d1%88%d1%82%d1%83%d0%b2%d0%b0%d0%bd%d0%bd%d1%8f-%d0%ba%d0%be%d0%bd%d0%b2%d0%b5%d1%80%d1%81%d1%96%d0%b9-google-ads-%d0%bf%d0%be%d0%ba%d1%80%d0%be%d0%ba%d0%be%d0%b2%d0%be\/"},"modified":"2026-07-11T14:23:09","modified_gmt":"2026-07-11T11:23:09","slug":"nalashtuvannia-konversii-google-ads","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/uk\/nalashtuvannia-konversii-google-ads\/","title":{"rendered":"\u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads: \u043f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u043e"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0432 Google Ads \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0456 \u043d\u0435 \u0434\u043b\u044f \u043a\u0440\u0430\u0441\u0438\u0432\u043e\u0433\u043e \u0437\u0432\u0456\u0442\u0443, \u0430 \u0434\u043b\u044f \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f, <strong>\u044f\u043a\u0456 \u0434\u0456\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0430 \u0431\u0456\u0437\u043d\u0435\u0441\u0443<\/strong>. \u041a\u043b\u0456\u043a\u0438 \u0442\u0430 \u043f\u043e\u043a\u0430\u0437\u0438 \u043f\u043e\u043a\u0430\u0437\u0443\u044e\u0442\u044c \u0430\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c. \u0410\u043b\u0435 \u0433\u0440\u043e\u0448\u0456 \u0437&#8217;\u044f\u0432\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u0442\u043e\u0434\u0456, \u043a\u043e\u043b\u0438 \u043b\u044e\u0434\u0438\u043d\u0430 \u043a\u0443\u043f\u0443\u0454, \u0437\u0430\u043b\u0438\u0448\u0430\u0454 \u0437\u0430\u044f\u0432\u043a\u0443, \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0443\u0454, \u043f\u0438\u0448\u0435 \u0443 Viber \u0430\u0431\u043e Telegram, \u0440\u0435\u0454\u0441\u0442\u0440\u0443\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u044e \u0447\u0438 \u043e\u043f\u043b\u0430\u0447\u0443\u0454 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0456. \u0421\u0430\u043c\u0435 \u0446\u0456 \u0434\u0456\u0457 \u0439 \u0442\u0440\u0435\u0431\u0430 \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u0438 \u0432 Google Ads \u044f\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/p>\n\n\n\n<div class=\"tldr\"><strong>\u041a\u043e\u0440\u043e\u0442\u043a\u043e:<\/strong> \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f \u0432 Google Ads \u0446\u0435 \u0446\u0456\u043b\u044c\u043e\u0432\u0430 \u0434\u0456\u044f: \u043f\u043e\u043a\u0443\u043f\u043a\u0430, \u0437\u0430\u044f\u0432\u043a\u0430, \u0434\u0437\u0432\u0456\u043d\u043e\u043a, \u0440\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u044f, \u043a\u043b\u0456\u043a \u043f\u043e \u043c\u0435\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u0443 \u0430\u0431\u043e \u0456\u043d\u0448\u0430 \u043f\u043e\u0434\u0456\u044f, \u044f\u043a\u0430 \u043c\u0430\u0454 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443. \u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u0442\u0438 \u0457\u0457 \u043c\u043e\u0436\u043d\u0430 \u043d\u0430\u043f\u0440\u044f\u043c\u0443 \u0447\u0435\u0440\u0435\u0437 \u0442\u0435\u0433 Google Ads \u0430\u0431\u043e \u0447\u0435\u0440\u0435\u0437 Google Tag Manager, \u0449\u043e \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u0437\u0440\u0443\u0447\u043d\u0456\u0448\u0435 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u0456\u0432 \u0424\u041e\u041f, \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0456\u0432 \u0456 \u0441\u0435\u0440\u0432\u0456\u0441\u043d\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439. \u041d\u0430\u0439\u0432\u0430\u0436\u043b\u0438\u0432\u0456\u0448\u0435 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0443\u0432\u0456\u043c\u043a\u043d\u0443\u0442\u0438 \u043b\u0456\u0447\u0438\u043b\u044c\u043d\u0438\u043a, \u0430 \u043f\u0435\u0440\u0435\u0434\u0430\u0442\u0438 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457. \u0411\u0435\u0437 \u043d\u0435\u0457 Target CPA \u0456 Target ROAS \u043d\u0435 \u0440\u043e\u0437\u0443\u043c\u0456\u044e\u0442\u044c \u0440\u0456\u0437\u043d\u0438\u0446\u044e \u043c\u0456\u0436 \u0434\u0435\u0448\u0435\u0432\u0438\u043c \u043b\u0456\u0434\u0430\u043c \u0442\u0430 \u0437\u0430\u044f\u0432\u043a\u043e\u044e \u043d\u0430 \u0432\u0435\u043b\u0438\u043a\u0443 \u0443\u0433\u043e\u0434\u0443.<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u041a\u0430\u043a \u041c\u0410\u041a\u0421\u0418\u041c\u0410\u041b\u042c\u041d\u041e \u041c\u041e\u041d\u0415\u0422\u0418\u0417\u0418\u0420\u041e\u0412\u0410\u0422\u042c \u041a\u041e\u041d\u0412\u0415\u0420\u0421\u0418\u0418? \u041f\u043e\u043b\u043d\u044b\u0439 \u0413\u0410\u0419\u0414 \u041f\u041e \u041d\u0410\u0421\u0422\u0420\u041e\u0419\u041a\u0415 \u041a\u041e\u041d\u0412\u0415\u0420\u0421\u0418\u0419 Google Ads!\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/VTP3I8uS0-4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u041f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 \u0443 Google Ads<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0429\u043e \u043c\u043e\u0436\u043d\u0430 \u043f\u043e\u0431\u0430\u0447\u0438\u0442\u0438 \u0432 Google Ads \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f\u043c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u042f\u043a\u0449\u043e \u0443 \u0437\u0432\u0456\u0442\u0430\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439, \u0433\u0440\u0443\u043f \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c \u0430\u0431\u043e \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0441\u043b\u0456\u0432 \u043d\u0435\u043c\u0430\u0454 \u0441\u0442\u043e\u0432\u043f\u0446\u044f \u0437 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f\u043c\u0438, \u0439\u043e\u0433\u043e \u0442\u0440\u0435\u0431\u0430 \u0434\u043e\u0434\u0430\u0442\u0438 \u0432\u0440\u0443\u0447\u043d\u0443. \u0423 Google Ads \u0432\u0456\u0434\u043a\u0440\u0438\u0439\u0442\u0435:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0421\u0442\u043e\u0432\u043f\u0446\u0456<\/strong>.<\/li>\n\n\n\n<li><strong>\u0417\u043c\u0456\u043d\u0438\u0442\u0438 \u0441\u0442\u043e\u0432\u043f\u0446\u0456<\/strong>.<\/li>\n\n\n\n<li>\u041f\u043e\u0437\u043d\u0430\u0447\u0442\u0435 \u043f\u0443\u043d\u043a\u0442 <strong>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07ccc989&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07ccc989\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"565\" height=\"123\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-13.png\" alt=\"\u041c\u0435\u043d\u044e \u0441\u0442\u043e\u0432\u043f\u0446\u0456\u0432 \u0443 Google Ads\" class=\"wp-image-830\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-13.png 565w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-13-300x65.png 300w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0412\u0456\u0434\u043a\u0440\u0438\u0439\u0442\u0435 \u0421\u0442\u043e\u0432\u043f\u0446\u0456 \u0442\u0430 \u0417\u043c\u0456\u043d\u0438\u0442\u0438 \u0441\u0442\u043e\u0432\u043f\u0446\u0456.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cccc76&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cccc76\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-14.png\" alt=\"\u0412\u0438\u0431\u0456\u0440 \u0441\u0442\u043e\u0432\u043f\u0446\u044f \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0443 Google Ads\" class=\"wp-image-831\" style=\"width:840px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-14.png 857w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-14-300x218.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-14-768x558.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-14-550x400.png 550w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041f\u043e\u0441\u0442\u0430\u0432\u0442\u0435 \u043f\u043e\u0437\u043d\u0430\u0447\u043a\u0443 \u0431\u0456\u043b\u044f \u0441\u0442\u043e\u0432\u043f\u0446\u044f \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cccf10&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cccf10\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"195\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-15.png\" alt=\"\u0421\u0442\u043e\u0432\u043f\u0435\u0446\u044c \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0443 \u0442\u0430\u0431\u043b\u0438\u0446\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439\" class=\"wp-image-832\" style=\"width:840px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-15.png 584w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-15-300x100.png 300w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041f\u0456\u0441\u043b\u044f \u0446\u044c\u043e\u0433\u043e \u0432 \u0442\u0430\u0431\u043b\u0438\u0446\u0456 \u0437&#8217;\u044f\u0432\u0438\u0442\u044c\u0441\u044f \u043e\u043a\u0440\u0435\u043c\u0438\u0439 \u0441\u0442\u043e\u0432\u043f\u0435\u0446\u044c \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043b\u0438 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u043f\u0440\u0430\u0446\u044e\u0454, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u043a\u0430\u0431\u0456\u043d\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0443\u0454 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u043a\u0456\u0432. \u0412\u0438 \u0431\u0430\u0447\u0438\u0442\u0435, \u0449\u043e \u0441\u0430\u043c\u0435 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442\u044c \u0434\u043e \u0437\u0430\u044f\u0432\u043e\u043a \u0456 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u044f\u043a\u0456 <strong>\u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u0441\u043b\u043e\u0432\u0430<\/strong> \u0434\u0430\u044e\u0442\u044c \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439;<\/li>\n\n\n\n<li>\u044f\u043a\u0456 <strong>\u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0456 \u0437\u0430\u043f\u0438\u0442\u0438<\/strong> \u0432\u0432\u043e\u0434\u0438\u043b\u0438 \u043b\u044e\u0434\u0438 \u043f\u0435\u0440\u0435\u0434 \u0437\u0430\u044f\u0432\u043a\u043e\u044e;<\/li>\n\n\n\n<li>\u044f\u043a\u0456 <strong>\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457<\/strong> \u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u043a\u0443\u043f\u0443\u044e\u0442\u044c: \u0432\u0456\u043a, \u0441\u0442\u0430\u0442\u044c, \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0438, \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u043e\u0432\u0456 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438;<\/li>\n\n\n\n<li>\u044f\u043a \u0432\u0456\u0434\u0440\u0456\u0437\u043d\u044f\u0454\u0442\u044c\u0441\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0443 \u041a\u0438\u0454\u0432\u0456, \u041b\u044c\u0432\u043e\u0432\u0456, \u041e\u0434\u0435\u0441\u0456, \u0414\u043d\u0456\u043f\u0440\u0456 \u0442\u0430 \u0456\u043d\u0448\u0438\u0445 \u043c\u0456\u0441\u0442\u0430\u0445;<\/li>\n\n\n\n<li>\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043a\u043e\u0448\u0442\u0443\u0454 \u0437\u0430\u044f\u0432\u043a\u0430 \u0432 \u043a\u043e\u0436\u043d\u043e\u043c\u0443 \u0440\u0435\u0433\u0456\u043e\u043d\u0456 \u0442\u0430 \u044f\u043a\u0456 \u043c\u0456\u0441\u0446\u044f \u0432\u0430\u0440\u0442\u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u0442\u0438.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0446\u0435 \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e. \u041e\u0434\u043d\u0430 \u0439 \u0442\u0430 \u0441\u0430\u043c\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u043c\u043e\u0436\u0435 \u0434\u0430\u0432\u0430\u0442\u0438 \u0434\u0435\u0448\u0435\u0432\u0456 \u0437\u0430\u044f\u0432\u043a\u0438 \u0432 \u043e\u0434\u043d\u043e\u043c\u0443 \u043c\u0456\u0441\u0442\u0456 \u0442\u0430 \u0434\u043e\u0440\u043e\u0433\u0456, \u0430\u043b\u0435 \u044f\u043a\u0456\u0441\u043d\u0456\u0448\u0456, \u0432 \u0456\u043d\u0448\u043e\u043c\u0443. \u0411\u0435\u0437 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 \u0432\u0438 \u0431\u0430\u0447\u0438\u0442\u0435 \u043b\u0438\u0448\u0435 \u0442\u0440\u0430\u0444\u0456\u043a. \u0417 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f\u043c\u0438 \u043c\u043e\u0436\u043d\u0430 \u043a\u0435\u0440\u0443\u0432\u0430\u0442\u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c \u0437\u0430 \u0434\u0456\u044f\u043c\u0438, \u044f\u043a\u0456 \u043d\u0430\u0431\u043b\u0438\u0436\u0430\u044e\u0442\u044c \u043e\u043f\u043b\u0430\u0442\u0443.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u042f\u043a \u0434\u043e\u0434\u0430\u0442\u0438 \u0434\u0456\u044e-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u0432 Google Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u043c\u043e\u0436\u043d\u0430 \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u0438 \u0437 Google Analytics 4, Google Ads \u0430\u0431\u043e CRM. \u0423 \u0446\u0456\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u0457 \u0440\u043e\u0437\u0433\u043b\u044f\u043d\u0435\u043c\u043e \u0432\u0430\u0440\u0456\u0430\u043d\u0442 \u0447\u0435\u0440\u0435\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u043a\u0430\u0431\u0456\u043d\u0435\u0442 Google Ads:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0423 \u043c\u0435\u043d\u044e <strong>\u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0439 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f<\/strong> \u0432\u0456\u0434\u043a\u0440\u0438\u0439\u0442\u0435 <strong>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457<\/strong>.<\/li>\n\n\n\n<li>\u041d\u0430\u0442\u0438\u0441\u043d\u0456\u0442\u044c <strong>\u0421\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0434\u0456\u044e-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e<\/strong>.<\/li>\n\n\n\n<li>\u0406\u0437 \u0447\u043e\u0442\u0438\u0440\u044c\u043e\u0445 \u0434\u0436\u0435\u0440\u0435\u043b \u0432\u0438\u0431\u0435\u0440\u0456\u0442\u044c <strong>\u0432\u0435\u0431-\u0441\u0430\u0439\u0442<\/strong>: \u0441\u0430\u0439\u0442, \u0434\u043e\u0434\u0430\u0442\u043e\u043a, \u0434\u0437\u0432\u0456\u043d\u043a\u0438 \u0430\u0431\u043e \u0456\u043c\u043f\u043e\u0440\u0442.<\/li>\n\n\n\n<li>\u0412\u0432\u0435\u0434\u0456\u0442\u044c \u0434\u043e\u043c\u0435\u043d \u0441\u0430\u0439\u0442\u0443, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434 ivitskiy.com\/blog, \u0456 \u0437\u0430\u043f\u0443\u0441\u0442\u0456\u0442\u044c \u0441\u043a\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f.<\/li>\n\n\n\n<li>\u042f\u043a\u0449\u043e Google \u043d\u0435 \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454 \u0433\u043e\u0442\u043e\u0432\u0443 \u043f\u043e\u0434\u0456\u044e, \u0432\u0438\u0431\u0435\u0440\u0456\u0442\u044c <strong>\u0434\u043e\u0434\u0430\u0442\u0438 \u0434\u0456\u044e-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u0432\u0440\u0443\u0447\u043d\u0443<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07ccd3bc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07ccd3bc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"280\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-16.png\" alt=\"\u0420\u043e\u0437\u0434\u0456\u043b \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0432 Google Ads\" class=\"wp-image-833\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-16.png 560w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-16-300x150.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0423 \u0440\u043e\u0437\u0434\u0456\u043b\u0456 \u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0439 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0438\u0431\u0435\u0440\u0456\u0442\u044c \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07ccd645&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07ccd645\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"535\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-17.png\" alt=\"\u041a\u043d\u043e\u043f\u043a\u0430 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0434\u0456\u0457-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457\" class=\"wp-image-834\" style=\"width:676px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-17.png 816w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-17-300x197.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-17-768x504.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-17-610x400.png 610w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-17-335x220.png 335w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041d\u0430\u0442\u0438\u0441\u043d\u0456\u0442\u044c \u0421\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0434\u0456\u044e-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07ccd8d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07ccd8d4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"232\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-18.png\" alt=\"\u0415\u043a\u0440\u0430\u043d \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0434\u0456\u0457-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457\" class=\"wp-image-835\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-18.png 654w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-18-300x106.png 300w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>Google Ads \u0432\u0456\u0434\u043a\u0440\u0438\u0454 \u043c\u0430\u0439\u0441\u0442\u0435\u0440 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043d\u043e\u0432\u043e\u0457 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07ccdb68&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07ccdb68\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"352\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-19-1024x352.png\" alt=\"\u0412\u0438\u0431\u0456\u0440 \u0434\u0436\u0435\u0440\u0435\u043b\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\" class=\"wp-image-836\" style=\"width:841px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-19-1024x352.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-19-300x103.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-19-768x264.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-19-870x299.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-19.png 1099w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0414\u043b\u044f \u0441\u0430\u0439\u0442\u0443 \u0432\u0438\u0431\u0435\u0440\u0456\u0442\u044c \u0434\u0436\u0435\u0440\u0435\u043b\u043e \u0412\u0435\u0431-\u0441\u0430\u0439\u0442.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07ccddeb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07ccddeb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"233\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-21.png\" alt=\"\u0421\u043a\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u043e\u043c\u0435\u043d\u0443 \u0434\u043b\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439\" class=\"wp-image-838\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-21.png 791w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-21-300x88.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-21-768x226.png 768w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0412\u0432\u0435\u0434\u0456\u0442\u044c \u0434\u043e\u043c\u0435\u043d \u0456 \u0434\u043e\u0437\u0432\u043e\u043b\u044c\u0442\u0435 Google \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u0438\u0442\u0438 \u0441\u0430\u0439\u0442.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cce085&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cce085\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"306\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-22-1024x306.png\" alt=\"\u0420\u0443\u0447\u043d\u0435 \u0434\u043e\u0434\u0430\u0432\u0430\u043d\u043d\u044f \u0434\u0456\u0457-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457\" class=\"wp-image-839\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-22-1024x306.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-22-300x90.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-22-768x230.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-22-870x260.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-22.png 1117w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u042f\u043a\u0449\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0438\u0445 \u0432\u0430\u0440\u0456\u0430\u043d\u0442\u0456\u0432 \u043d\u0435\u043c\u0430\u0454, \u0434\u043e\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0434\u0456\u044e-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u0432\u0440\u0443\u0447\u043d\u0443.<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u042f\u043a \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u0442\u0438 \u0434\u0456\u044e-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u0432\u0440\u0443\u0447\u043d\u0443<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0456\u0434 \u0447\u0430\u0441 \u0440\u0443\u0447\u043d\u043e\u0433\u043e \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f Google \u043f\u043e\u043f\u0440\u043e\u0441\u0438\u0442\u044c \u0432\u0438\u0431\u0440\u0430\u0442\u0438 \u043a\u0456\u043b\u044c\u043a\u0430 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0456\u0432. \u0422\u0443\u0442 \u0432\u0430\u0436\u043b\u0438\u0432\u043e \u043d\u0435 \u043f\u043e\u0441\u043f\u0456\u0448\u0430\u0442\u0438, \u0431\u043e \u0441\u0430\u043c\u0435 \u0446\u0456 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u043e\u0442\u0456\u043c \u0432\u043f\u043b\u0438\u0432\u0430\u0442\u0438\u043c\u0443\u0442\u044c \u043d\u0430 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044e \u0441\u0442\u0430\u0432\u043e\u043a.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0422\u0438\u043f \u0434\u0456\u0457-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/strong> \u0426\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044f \u0434\u043b\u044f \u0456\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0443. \u0412\u043e\u043d\u0430 \u043d\u0435 \u0437\u043e\u0431\u043e\u0432&#8217;\u044f\u0437\u0443\u0454 \u0432\u0430\u0441 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u0442\u0438 \u0442\u0456\u043b\u044c\u043a\u0438 \u043e\u0434\u043d\u0443 \u0434\u0456\u044e. \u0414\u043b\u044f \u0437\u0430\u044f\u0432\u043a\u0438 \u043c\u043e\u0436\u043d\u0430 \u0432\u0438\u0431\u0440\u0430\u0442\u0438 \u0417\u0430\u043f\u0438\u0442 \u0446\u0456\u043d\u0438, \u041d\u0430\u0434\u0456\u0441\u043b\u0430\u0442\u0438 \u0444\u043e\u0440\u043c\u0443 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0430\u0431\u043e \u0456\u043d\u0448\u0443 \u0431\u043b\u0438\u0437\u044c\u043a\u0443 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044e.<\/li>\n\n\n\n<li><strong>\u041d\u0430\u0437\u0432\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/strong> \u041d\u0430\u0437\u0438\u0432\u0430\u0439\u0442\u0435 \u0442\u0430\u043a, \u0449\u043e\u0431 \u0447\u0435\u0440\u0435\u0437 \u043f\u0456\u0432 \u0440\u043e\u043a\u0443 \u0431\u0443\u043b\u043e \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u043e, \u0449\u043e \u0441\u0430\u043c\u0435 \u0440\u0430\u0445\u0443\u0454\u0442\u044c\u0441\u044f: \u0417\u0430\u044f\u0432\u043a\u0430 \u0437 \u0444\u043e\u0440\u043c\u0438, \u041f\u043e\u043a\u0443\u043f\u043a\u0430, \u0414\u0437\u0432\u0456\u043d\u043e\u043a \u0437 \u0441\u0430\u0439\u0442\u0443, \u041a\u043b\u0456\u043a Telegram, \u0417\u0430\u043f\u0438\u0441 \u0443 \u0414\u0456\u044f.Business.<\/li>\n\n\n\n<li><strong>\u0426\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/strong> \u0426\u0435 \u0433\u0440\u043e\u0448\u043e\u0432\u0430 \u043e\u0446\u0456\u043d\u043a\u0430 \u0434\u0456\u0457. \u042f\u043a\u0449\u043e \u0454 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430, \u0440\u0430\u0445\u0443\u0439\u0442\u0435 \u0441\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u043f\u0440\u0438\u0431\u0443\u0442\u043e\u043a \u0456\u0437 \u0437\u0430\u044f\u0432\u043a\u0438 \u0443 \u0433\u0440\u0438\u0432\u043d\u044f\u0445. \u041d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0437\u0430\u044f\u0432\u043e\u043a \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u044c \u0432 \u043e\u043f\u043b\u0430\u0442\u0443 \u0456 \u044f\u043a\u0438\u0439 \u0441\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u0447\u0435\u043a. \u041a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0456 \u0441\u0443\u043c\u0438 \u0437\u0430\u043b\u0435\u0436\u0430\u0442\u044c \u0432\u0456\u0434 \u043c\u0456\u0441\u0442\u0430, \u043d\u0456\u0448\u0456 \u0442\u0430 \u043c\u0430\u0440\u0436\u0456, \u0442\u043e\u043c\u0443 \u0457\u0445 \u043d\u0435 \u0432\u0430\u0440\u0442\u043e \u0432\u0438\u0433\u0430\u0434\u0443\u0432\u0430\u0442\u0438. \u042f\u043a\u0449\u043e \u0434\u0430\u043d\u0438\u0445 \u043f\u043e\u043a\u0438 \u043d\u0435\u043c\u0430\u0454, \u0442\u0438\u043c\u0447\u0430\u0441\u043e\u0432\u043e \u043c\u043e\u0436\u043d\u0430 \u043d\u0435 \u0432\u043a\u0430\u0437\u0443\u0432\u0430\u0442\u0438 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c, \u0430\u043b\u0435 \u0446\u0435 \u0442\u0440\u0435\u0431\u0430 \u043f\u043e\u0432\u0435\u0440\u043d\u0443\u0442\u0438 \u0432 \u0440\u043e\u0431\u043e\u0442\u0443 \u043f\u0456\u0441\u043b\u044f \u043f\u0435\u0440\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432.<\/li>\n\n\n\n<li><strong>\u041e\u0431\u043b\u0456\u043a \u0456 \u0432\u0456\u043a\u043d\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/strong> \u0423 \u0431\u0456\u043b\u044c\u0448\u043e\u0441\u0442\u0456 \u0432\u0438\u043f\u0430\u0434\u043a\u0456\u0432 \u0431\u0430\u0437\u043e\u0432\u0456 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u043e\u0436\u043d\u0430 \u0437\u0430\u043b\u0438\u0448\u0438\u0442\u0438: \u043a\u043e\u0436\u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f, 30 \u0434\u043d\u0456\u0432 \u043f\u0456\u0441\u043b\u044f \u043a\u043b\u0456\u043a\u0443, 3 \u0434\u043d\u0456 \u043f\u0456\u0441\u043b\u044f \u0437\u0430\u0446\u0456\u043a\u0430\u0432\u043b\u0435\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0443 \u0456 1 \u0434\u0435\u043d\u044c \u043f\u0456\u0441\u043b\u044f \u043f\u043e\u043a\u0430\u0437\u0443.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cce407&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cce407\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"465\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-23.png\" alt=\"\u0422\u0438\u043f \u0434\u0456\u0457-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 Google Ads\" class=\"wp-image-840\" style=\"width:582px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-23.png 588w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-23-300x237.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-23-506x400.png 506w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0412\u0438\u0431\u0435\u0440\u0456\u0442\u044c \u0442\u0438\u043f \u0434\u0456\u0457-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cce694&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cce694\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"121\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-24.png\" alt=\"\u041d\u0430\u0437\u0432\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 Google Ads\" class=\"wp-image-841\" style=\"width:563px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-24.png 608w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-24-300x60.png 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0414\u0430\u0439\u0442\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u0443 \u043d\u0430\u0437\u0432\u0443.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cce917&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cce917\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"278\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-25.png\" alt=\"\u0426\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 Google Ads\" class=\"wp-image-842\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-25.png 752w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-25-300x111.png 300w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041e\u043a\u0440\u0435\u043c\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0442\u0435, \u0447\u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u0438 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cceba7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cceba7\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-26-1024x479.png\" alt=\"\u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043e\u0431\u043b\u0456\u043a\u0443 \u0442\u0430 \u0432\u0456\u043a\u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457\" class=\"wp-image-843\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-26-1024x479.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-26-300x140.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-26-768x359.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-26-855x400.png 855w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-26.png 1099w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0423 \u0431\u0456\u043b\u044c\u0448\u043e\u0441\u0442\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u0430\u043a\u0430\u0443\u043d\u0442\u0456\u0432 \u0432\u0456\u043a\u043d\u043e \u043e\u0431\u043b\u0456\u043a\u0443 \u043c\u043e\u0436\u043d\u0430 \u0437\u0430\u043b\u0438\u0448\u0438\u0442\u0438 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0438\u043c.<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u043a\u0440\u0435\u043c\u043e \u0432\u0430\u0440\u0442\u043e \u0443\u0432\u0456\u043c\u043a\u043d\u0443\u0442\u0438 <strong>Enhanced Conversions<\/strong>. \u0426\u0435\u0439 \u043c\u0435\u0445\u0430\u043d\u0456\u0437\u043c \u0434\u043e\u043f\u043e\u0432\u043d\u044e\u0454 \u0437\u0432\u0438\u0447\u0430\u0439\u043d\u0438\u0439 \u0442\u0435\u0433 \u0445\u0435\u0448\u043e\u0432\u0430\u043d\u0438\u043c\u0438 \u0434\u0430\u043d\u0438\u043c\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434 email \u0430\u0431\u043e \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u043e\u043c \u0456\u0437 \u0444\u043e\u0440\u043c\u0438. \u0427\u0435\u0440\u0435\u0437 cookie-\u0431\u0430\u043d\u0435\u0440\u0438, \u0431\u043b\u043e\u043a\u0443\u0432\u0430\u043b\u044c\u043d\u0438\u043a\u0438 \u0442\u0430 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u0440\u0438\u0432\u0430\u0442\u043d\u043e\u0441\u0442\u0456 \u0447\u0430\u0441\u0442\u0438\u043d\u0430 \u043f\u043e\u0434\u0456\u0439 \u0433\u0443\u0431\u0438\u0442\u044c\u0441\u044f. Enhanced Conversions \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0432\u0456\u0434\u043d\u043e\u0432\u0438\u0442\u0438 \u0447\u0430\u0441\u0442\u0438\u043d\u0443 \u0446\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 \u0456 \u0440\u043e\u0431\u0438\u0442\u044c \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0442\u043e\u0447\u043d\u0456\u0448\u0438\u043c\u0438. \u042f\u043a\u0449\u043e \u043d\u0430 \u0441\u0430\u0439\u0442\u0456 \u0454 \u0444\u043e\u0440\u043c\u0430, \u043a\u043e\u0448\u0438\u043a, \u0440\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u044f \u0430\u0431\u043e \u0437\u0430\u043f\u0438\u0441 \u043d\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u044e, \u0446\u044e \u043e\u043f\u0446\u0456\u044e \u0432\u0430\u0440\u0442\u043e \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0456\u0441\u043b\u044f \u0432\u0438\u0431\u043e\u0440\u0443 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0456\u0432 \u043d\u0430\u0442\u0438\u0441\u043d\u0456\u0442\u044c <strong>\u0413\u043e\u0442\u043e\u0432\u043e<\/strong>, \u043f\u043e\u0442\u0456\u043c <strong>\u0417\u0431\u0435\u0440\u0435\u0433\u0442\u0438 \u0439 \u043f\u0440\u043e\u0434\u043e\u0432\u0436\u0438\u0442\u0438<\/strong>. \u042f\u043a\u0449\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0442\u0440\u0435\u0431\u0430 \u0440\u0430\u0445\u0443\u0432\u0430\u0442\u0438 \u043a\u0456\u043b\u044c\u043a\u0430 \u0434\u0456\u0439, \u0441\u0442\u0432\u043e\u0440\u0456\u0442\u044c \u0457\u0445 \u043e\u043a\u0440\u0435\u043c\u043e: \u043f\u043e\u043a\u0443\u043f\u043a\u0430, \u0437\u0430\u044f\u0432\u043a\u0430, \u0434\u0437\u0432\u0456\u043d\u043e\u043a, \u043f\u0456\u0434\u043f\u0438\u0441\u043a\u0430, \u043a\u043b\u0456\u043a \u043f\u043e \u043c\u0435\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u0443.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07ccee9f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07ccee9f\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"466\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-27-1024x466.png\" alt=\"\u0417\u0431\u0435\u0440\u0435\u0436\u0435\u043d\u043d\u044f \u0434\u0456\u0457-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 Google Ads\" class=\"wp-image-844\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-27-1024x466.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-27-300x136.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-27-768x349.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-27-870x396.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-27.png 1135w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0442\u0432\u043e\u0440\u0435\u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f \u0437&#8217;\u044f\u0432\u0438\u0442\u044c\u0441\u044f \u0443 \u0441\u043f\u0438\u0441\u043a\u0443. \u0410\u043b\u0435 \u043d\u0430 \u0446\u044c\u043e\u043c\u0443 \u0440\u043e\u0431\u043e\u0442\u0430 \u043d\u0435 \u0437\u0430\u043a\u0456\u043d\u0447\u0443\u0454\u0442\u044c\u0441\u044f. \u0429\u043e\u0431 Google Ads \u043e\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u0432 \u0441\u0438\u0433\u043d\u0430\u043b \u0456\u0437 \u0441\u0430\u0439\u0442\u0443, \u0442\u0440\u0435\u0431\u0430 \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0438 \u0442\u0435\u0433. \u0417\u0440\u043e\u0431\u0438\u0442\u0438 \u0446\u0435 \u043c\u043e\u0436\u043d\u0430 \u0442\u0440\u044c\u043e\u043c\u0430 \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u043c\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0432\u0441\u0442\u0430\u0432\u0438\u0442\u0438 \u0442\u0435\u0433 \u043d\u0430\u043f\u0440\u044f\u043c\u0443 \u0432 \u043a\u043e\u0434 \u0441\u0430\u0439\u0442\u0443;<\/li>\n\n\n\n<li>\u043d\u0430\u0434\u0456\u0441\u043b\u0430\u0442\u0438 \u0456\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u044e \u0440\u043e\u0437\u0440\u043e\u0431\u043d\u0438\u043a\u0443;<\/li>\n\n\n\n<li>\u043f\u0435\u0440\u0435\u0434\u0430\u0442\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u0447\u0435\u0440\u0435\u0437 Google Tag Manager.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u0431\u0456\u043b\u044c\u0448\u043e\u0441\u0442\u0456 \u0441\u0430\u0439\u0442\u0456\u0432 \u043c\u0430\u043b\u043e\u0433\u043e \u0442\u0430 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0442\u0440\u0435\u0442\u0456\u0439 \u0432\u0430\u0440\u0456\u0430\u043d\u0442 \u043d\u0430\u0439\u0437\u0440\u0443\u0447\u043d\u0456\u0448\u0438\u0439. \u0423 Tag Manager \u043c\u043e\u0436\u043d\u0430 \u043a\u0435\u0440\u0443\u0432\u0430\u0442\u0438 \u0442\u0435\u0433\u0430\u043c\u0438 \u0431\u0435\u0437 \u043a\u043e\u0436\u043d\u043e\u0457 \u043f\u0440\u0430\u0432\u043a\u0438 \u0432 \u043a\u043e\u0434\u0456, \u0448\u0432\u0438\u0434\u0448\u0435 \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u044f\u0442\u0438 \u0441\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u043d\u0435 \u0447\u0435\u043a\u0430\u0442\u0438 \u0440\u043e\u0437\u0440\u043e\u0431\u043d\u0438\u043a\u0430 \u0447\u0435\u0440\u0435\u0437 \u0434\u0440\u0456\u0431\u043d\u0456 \u0437\u043c\u0456\u043d\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u042f\u043a \u0437\u0432&#8217;\u044f\u0437\u0430\u0442\u0438 Google Ads \u0456 Google Tag Manager<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u0437\u0432&#8217;\u044f\u0437\u043a\u0443 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0456 \u0434\u0432\u0430 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f: <strong>\u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457<\/strong> \u0442\u0430 <strong>\u044f\u0440\u043b\u0438\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457<\/strong>. \u0407\u0445 \u0442\u0440\u0435\u0431\u0430 \u0432\u0437\u044f\u0442\u0438 \u0432 Google Ads \u0456 \u0432\u0441\u0442\u0430\u0432\u0438\u0442\u0438 \u0432 \u0442\u0435\u0433 Google Tag Manager.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0417\u043d\u0430\u0439\u0434\u0456\u0442\u044c \u043d\u043e\u0432\u0443 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u0443 \u0441\u043f\u0438\u0441\u043a\u0443 \u0442\u0430 \u0432\u0456\u0434\u043a\u0440\u0438\u0439\u0442\u0435 \u0457\u0457.<\/li>\n\n\n\n<li>\u041f\u0435\u0440\u0435\u0439\u0434\u0456\u0442\u044c \u0443 \u0440\u043e\u0437\u0434\u0456\u043b <strong>\u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0435\u0433\u0443<\/strong>.<\/li>\n\n\n\n<li>\u0412\u0438\u0431\u0435\u0440\u0456\u0442\u044c \u0432\u0430\u0440\u0456\u0430\u043d\u0442 <strong>\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442\u0438 Google Tag Manager<\/strong>.<\/li>\n\n\n\n<li>\u0421\u043a\u043e\u043f\u0456\u044e\u0439\u0442\u0435 \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0442\u0430 \u044f\u0440\u043b\u0438\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457. \u0412\u043e\u043d\u0438 \u0437\u043d\u0430\u0434\u043e\u0431\u043b\u044f\u0442\u044c\u0441\u044f \u043d\u0430 \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u043e\u043c\u0443 \u043a\u0440\u043e\u0446\u0456.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07ccf2cd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07ccf2cd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"210\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-29.png\" alt=\"\u0421\u043f\u0438\u0441\u043e\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads\" class=\"wp-image-846\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-29.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-29-300x82.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0412\u0456\u0434\u043a\u0440\u0438\u0439\u0442\u0435 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u0443 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u0443 \u0441\u043f\u0438\u0441\u043a\u0443.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07ccf551&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07ccf551\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-30-1024x462.png\" alt=\"\u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0435\u0433\u0443 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457\" class=\"wp-image-847\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-30-1024x462.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-30-300x135.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-30-768x346.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-30-870x392.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-30.png 1264w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0417\u0430\u0439\u0434\u0456\u0442\u044c \u0443 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0435\u0433\u0443.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07ccf7e4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07ccf7e4\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-31.png\" alt=\"\u0412\u0430\u0440\u0456\u0430\u043d\u0442 \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0447\u0435\u0440\u0435\u0437 Google Tag Manager\" class=\"wp-image-848\" style=\"width:839px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-31.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-31-300x76.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-31-768x195.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-31-870x221.png 870w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0412\u0438\u0431\u0435\u0440\u0456\u0442\u044c \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0447\u0435\u0440\u0435\u0437 Google Tag Manager.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07ccfa81&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07ccfa81\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"333\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-32.png\" alt=\"\u0406\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440 \u0442\u0430 \u044f\u0440\u043b\u0438\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457\" class=\"wp-image-849\" style=\"width:844px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-32.png 937w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-32-300x107.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-32-768x273.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-32-870x309.png 870w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0421\u043a\u043e\u043f\u0456\u044e\u0439\u0442\u0435 \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440 \u0456 \u044f\u0440\u043b\u0438\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u042f\u043a \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u0447\u0435\u0440\u0435\u0437 Google Tag Manager<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0423 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0456 \u043d\u0438\u0436\u0447\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f \u0441\u043f\u0440\u0430\u0446\u044c\u043e\u0432\u0443\u0454, \u043a\u043e\u043b\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447 \u043f\u043e\u0442\u0440\u0430\u043f\u043b\u044f\u0454 \u043d\u0430 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443 \u043f\u043e\u0434\u044f\u043a\u0438 \u043f\u0456\u0441\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0430\u0431\u043e \u0437\u0430\u044f\u0432\u043a\u0438. \u0414\u043b\u044f \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443 \u0446\u0435 \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0430 \u043f\u0456\u0441\u043b\u044f \u043e\u043f\u043b\u0430\u0442\u0438. \u0414\u043b\u044f \u0441\u0435\u0440\u0432\u0456\u0441\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0446\u0435 \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0430 \u043f\u0456\u0441\u043b\u044f \u0444\u043e\u0440\u043c\u0438: \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u044f, \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043e\u043a \u0432\u0430\u0440\u0442\u043e\u0441\u0442\u0456, \u0437\u0430\u043f\u0438\u0441 \u043d\u0430 \u0437\u0430\u043c\u0456\u0440.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0412\u0456\u0434\u043a\u0440\u0438\u0439\u0442\u0435 \u0432 Google Tag Manager \u0440\u043e\u0437\u0434\u0456\u043b <strong>\u0422\u0440\u0438\u0433\u0435\u0440\u0438<\/strong>.\n<ol class=\"wp-block-list\">\n<li>\u0421\u0442\u0432\u043e\u0440\u0456\u0442\u044c \u043d\u043e\u0432\u0438\u0439 \u0442\u0440\u0438\u0433\u0435\u0440.<\/li>\n\n\n\n<li>\u041d\u0430\u0437\u0432\u0456\u0442\u044c \u0439\u043e\u0433\u043e \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u043e, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434 \u0414\u044f\u043a\u0443\u0454\u043c\u043e \u0430\u0431\u043e Thank You Page.<\/li>\n\n\n\n<li>\u0412\u0438\u0431\u0435\u0440\u0456\u0442\u044c \u0442\u0438\u043f \u0442\u0440\u0438\u0433\u0435\u0440\u0430 <strong>\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u0434 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438<\/strong>.<\/li>\n\n\n\n<li>\u041e\u0431\u0435\u0440\u0456\u0442\u044c <strong>\u0414\u0435\u044f\u043a\u0456 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0438 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438<\/strong>.<\/li>\n\n\n\n<li>\u0423\u043a\u0430\u0436\u0456\u0442\u044c, \u0449\u043e Page URL \u043c\u0456\u0441\u0442\u0438\u0442\u044c \u0447\u0430\u0441\u0442\u0438\u043d\u0443 \u0430\u0434\u0440\u0435\u0441\u0438 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u043f\u043e\u0434\u044f\u043a\u0438, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434 thank-you \u0430\u0431\u043e dyakuyemo.<\/li>\n\n\n\n<li>\u0417\u0431\u0435\u0440\u0435\u0436\u0456\u0442\u044c \u0442\u0440\u0438\u0433\u0435\u0440.<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>\u041f\u0435\u0440\u0435\u0439\u0434\u0456\u0442\u044c \u0443 \u0440\u043e\u0437\u0434\u0456\u043b <strong>\u0422\u0435\u0433\u0438<\/strong>.\n<ol class=\"wp-block-list\">\n<li>\u0421\u0442\u0432\u043e\u0440\u0456\u0442\u044c \u043d\u043e\u0432\u0438\u0439 \u0442\u0435\u0433.<\/li>\n\n\n\n<li>\u0414\u0430\u0439\u0442\u0435 \u0439\u043e\u043c\u0443 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u0443 \u043d\u0430\u0437\u0432\u0443.<\/li>\n\n\n\n<li>\u0423 \u043a\u043e\u043d\u0444\u0456\u0433\u0443\u0440\u0430\u0446\u0456\u0457 \u0442\u0435\u0433\u0443 \u0432\u0438\u0431\u0435\u0440\u0456\u0442\u044c <strong>\u0412\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads<\/strong>.<\/li>\n\n\n\n<li>\u0412\u0441\u0442\u0430\u0432\u0442\u0435 \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0442\u0430 \u044f\u0440\u043b\u0438\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u0430\u0431\u0456\u043d\u0435\u0442\u0443.<\/li>\n\n\n\n<li>\u0423 \u0431\u043b\u043e\u0446\u0456 \u0442\u0440\u0438\u0433\u0435\u0440\u0456\u0432 \u0432\u0438\u0431\u0435\u0440\u0456\u0442\u044c \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u0438\u0439 \u0442\u0440\u0438\u0433\u0435\u0440 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u043f\u043e\u0434\u044f\u043a\u0438.<\/li>\n\n\n\n<li>\u0417\u0431\u0435\u0440\u0435\u0436\u0456\u0442\u044c \u0442\u0435\u0433 \u0456 \u043e\u043f\u0443\u0431\u043b\u0456\u043a\u0443\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07ccfeec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07ccfeec\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"334\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-33-1024x334.png\" alt=\"\u0420\u043e\u0437\u0434\u0456\u043b \u0442\u0440\u0438\u0433\u0435\u0440\u0456\u0432 \u0443 Google Tag Manager\" class=\"wp-image-850\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-33-1024x334.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-33-300x98.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-33-768x251.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-33-870x284.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-33.png 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0412\u0456\u0434\u043a\u0440\u0438\u0439\u0442\u0435 \u0440\u043e\u0437\u0434\u0456\u043b \u0422\u0440\u0438\u0433\u0435\u0440\u0438.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cd016f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cd016f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"190\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-34.png\" alt=\"\u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u0442\u0440\u0438\u0433\u0435\u0440\u0430\" class=\"wp-image-851\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-34.png 541w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-34-300x105.png 300w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0421\u0442\u0432\u043e\u0440\u0456\u0442\u044c \u043d\u043e\u0432\u0438\u0439 \u0442\u0440\u0438\u0433\u0435\u0440 \u0434\u043b\u044f \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e\u0457 \u043f\u043e\u0434\u0456\u0457.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cd03f8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cd03f8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"330\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-37-1024x330.png\" alt=\"\u041d\u0430\u0437\u0432\u0430 \u0442\u0440\u0438\u0433\u0435\u0440\u0430 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u043f\u043e\u0434\u044f\u043a\u0438\" class=\"wp-image-854\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-37-1024x330.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-37-300x97.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-37-768x248.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-37-870x281.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-37.png 1206w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041d\u0430\u0437\u0432\u0456\u0442\u044c \u0442\u0440\u0438\u0433\u0435\u0440 \u0437\u0430 \u0434\u0456\u0454\u044e, \u044f\u043a\u0443 \u0432\u0456\u043d \u0444\u0456\u043a\u0441\u0443\u0454.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cd067f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cd067f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"343\" height=\"354\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-40.png\" alt=\"\u0422\u0438\u043f \u0442\u0440\u0438\u0433\u0435\u0440\u0430 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438\" class=\"wp-image-857\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-40.png 343w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-40-291x300.png 291w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0412\u0438\u0431\u0435\u0440\u0456\u0442\u044c \u0442\u0438\u043f \u0442\u0440\u0438\u0433\u0435\u0440\u0430 \u041f\u0435\u0440\u0435\u0433\u043b\u044f\u0434 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cd0908&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cd0908\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"358\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-41.png\" alt=\"\u0423\u043c\u043e\u0432\u0430 Page URL \u0434\u043b\u044f \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u043f\u043e\u0434\u044f\u043a\u0438\" class=\"wp-image-858\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-41.png 916w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-41-300x117.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-41-768x300.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-41-870x340.png 870w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0423\u043a\u0430\u0436\u0456\u0442\u044c \u0443\u043c\u043e\u0432\u0443, \u0437\u0430 \u044f\u043a\u043e\u044e GTM \u0440\u043e\u0437\u043f\u0456\u0437\u043d\u0430\u0454 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443 \u043f\u043e\u0434\u044f\u043a\u0438.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cd0b8a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cd0b8a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"235\" height=\"263\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-42.png\" alt=\"\u0420\u043e\u0437\u0434\u0456\u043b \u0442\u0435\u0433\u0456\u0432 \u0443 Google Tag Manager\" class=\"wp-image-859\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041f\u0456\u0441\u043b\u044f \u0442\u0440\u0438\u0433\u0435\u0440\u0430 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044c\u0442\u0435 \u0434\u043e \u0440\u043e\u0437\u0434\u0456\u043b\u0443 \u0422\u0435\u0433\u0438.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cd0e0d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cd0e0d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"185\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-43.png\" alt=\"\u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u0442\u0435\u0433\u0443 \u0432 GTM\" class=\"wp-image-860\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-43.png 628w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-43-300x88.png 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0421\u0442\u0432\u043e\u0440\u0456\u0442\u044c \u043d\u043e\u0432\u0438\u0439 \u0442\u0435\u0433.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cd109e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cd109e\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-45-1024x570.png\" alt=\"\u041d\u0430\u0437\u0432\u0430 \u0442\u0430 \u043a\u043e\u043d\u0444\u0456\u0433\u0443\u0440\u0430\u0446\u0456\u044f \u0442\u0435\u0433\u0443 GTM\" class=\"wp-image-862\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-45-1024x570.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-45-300x167.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-45-768x428.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-45-718x400.png 718w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-45.png 1205w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0412\u0456\u0434\u043a\u0440\u0438\u0439\u0442\u0435 \u043a\u043e\u043d\u0444\u0456\u0433\u0443\u0440\u0430\u0446\u0456\u044e \u0442\u0435\u0433\u0443.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cd132b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cd132b\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"411\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-46.png\" alt=\"\u0412\u0438\u0431\u0456\u0440 \u0442\u0438\u043f\u0443 \u0442\u0435\u0433\u0443 Google Ads\" class=\"wp-image-863\" style=\"width:640px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-46.png 640w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-46-300x193.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-46-623x400.png 623w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0412\u0438\u0431\u0435\u0440\u0456\u0442\u044c \u0442\u0438\u043f \u0442\u0435\u0433\u0443 \u0412\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cd15b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cd15b9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-47.png\" alt=\"\u0421\u043f\u0438\u0441\u043e\u043a \u0442\u0438\u043f\u0456\u0432 \u0442\u0435\u0433\u0456\u0432 GTM\" class=\"wp-image-864\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-47.png 572w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-47-300x184.png 300w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0423 \u0441\u043f\u0438\u0441\u043a\u0443 \u0442\u0435\u0433\u0456\u0432 \u0437\u043d\u0430\u0439\u0434\u0456\u0442\u044c \u0432\u0430\u0440\u0456\u0430\u043d\u0442 \u0434\u043b\u044f Google Ads.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cd183c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cd183c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"434\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-48.png\" alt=\"\u041f\u043e\u043b\u044f \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440\u0430 \u0442\u0430 \u044f\u0440\u043b\u0438\u043a\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457\" class=\"wp-image-865\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-48.png 981w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-48-300x133.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-48-768x340.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-48-870x385.png 870w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0417\u0430\u043f\u043e\u0432\u043d\u0456\u0442\u044c \u043f\u043e\u043b\u044f \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440\u0430 \u0442\u0430 \u044f\u0440\u043b\u0438\u043a\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cd1acb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cd1acb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"466\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-49.png\" alt=\"\u0412\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0456\u0432 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0432 GTM\" class=\"wp-image-866\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-49.png 710w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-49-300x197.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-49-609x400.png 609w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-49-335x220.png 335w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0414\u0430\u043d\u0456 \u0431\u0435\u0440\u0443\u0442\u044c\u0441\u044f \u0437 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0432 Google Ads.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cd1d5d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cd1d5d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"647\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-50.png\" alt=\"\u0412\u0438\u0431\u0456\u0440 \u0442\u0440\u0438\u0433\u0435\u0440\u0430 \u0434\u043b\u044f \u0442\u0435\u0433\u0443 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457\" class=\"wp-image-867\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-50.png 949w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-50-300x205.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-50-768x524.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-50-587x400.png 587w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0414\u043e\u0434\u0430\u0439\u0442\u0435 \u0442\u0440\u0438\u0433\u0435\u0440, \u044f\u043a\u0438\u0439 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u0438\u043c\u0435 \u0442\u0435\u0433.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cd1fe9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cd1fe9\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"212\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-51-1024x212.png\" alt=\"\u041f\u0456\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0439 \u0442\u0440\u0438\u0433\u0435\u0440 \u0443 GTM\" class=\"wp-image-868\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-51-1024x212.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-51-300x62.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-51-768x159.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-51-870x180.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-51.png 1251w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041f\u0456\u0441\u043b\u044f \u0432\u0438\u0431\u043e\u0440\u0443 \u0442\u0440\u0438\u0433\u0435\u0440\u0430 \u0442\u0435\u0433 \u0433\u043e\u0442\u043e\u0432\u0438\u0439 \u0434\u043e \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u043a\u0438.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52b07cd227a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52b07cd227a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-52-1024x498.png\" alt=\"\u0413\u043e\u0442\u043e\u0432\u0438\u0439 \u0442\u0435\u0433 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 Google Ads\" class=\"wp-image-869\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-52-1024x498.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-52-300x146.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-52-768x374.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-52-822x400.png 822w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-52.png 1359w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0422\u0430\u043a \u0432\u0438\u0433\u043b\u044f\u0434\u0430\u0454 \u043d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0430\u043d\u0438\u0439 \u0442\u0435\u0433 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0456\u0441\u043b\u044f \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0457 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430 \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u0442\u0435 \u0441\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043d\u043d\u044f \u0432 \u0440\u0435\u0436\u0438\u043c\u0456 Preview \u0443 Google Tag Manager. \u0423 Google Ads \u0441\u0442\u0430\u0442\u0443\u0441 \u043c\u043e\u0436\u0435 \u0441\u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u0431\u0443\u0442\u0438 <strong>\u041d\u0435 \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u0435\u043d\u043e<\/strong>. \u041a\u043e\u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0456 \u0432\u0456\u0434\u0431\u0443\u0434\u0435\u0442\u044c\u0441\u044f \u043f\u0435\u0440\u0448\u0430 \u0437\u0430\u0440\u0430\u0445\u043e\u0432\u0430\u043d\u0430 \u0434\u0456\u044f, \u0441\u0442\u0430\u0442\u0443\u0441 \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u043d\u0430 <strong>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0440\u0435\u0454\u0441\u0442\u0440\u0443\u044e\u0442\u044c\u0441\u044f<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0435\u043a\u043b\u0438\u0441\u0442 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads<\/h2>\n\n\n\n<div class=\"faq-item\"><span class=\"faq-q\">1. \u041f\u043e\u0434\u0456\u044f \u043c\u0430\u0454 \u0431\u0456\u0437\u043d\u0435\u0441-\u0441\u0435\u043d\u0441?<\/span> \u0420\u0430\u0445\u0443\u0439\u0442\u0435 \u043d\u0435 \u0432\u0441\u0435 \u043f\u0456\u0434\u0440\u044f\u0434, \u0430 \u0434\u0456\u0457, \u044f\u043a\u0456 \u043d\u0430\u0431\u043b\u0438\u0436\u0430\u044e\u0442\u044c \u043e\u043f\u043b\u0430\u0442\u0443: \u043f\u043e\u043a\u0443\u043f\u043a\u0430, \u0437\u0430\u044f\u0432\u043a\u0430, \u0434\u0437\u0432\u0456\u043d\u043e\u043a, \u0437\u0430\u043f\u0438\u0441, \u043a\u043b\u0456\u043a \u043f\u043e Viber \u0430\u0431\u043e Telegram.<\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">2. \u041d\u0430\u0437\u0432\u0430 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u0430 \u0431\u0435\u0437 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0443?<\/span> \u0427\u0435\u0440\u0435\u0437 \u043a\u0456\u043b\u044c\u043a\u0430 \u043c\u0456\u0441\u044f\u0446\u0456\u0432 \u0443 \u043a\u0430\u0431\u0456\u043d\u0435\u0442\u0456 \u043c\u0430\u0454 \u0431\u0443\u0442\u0438 \u043e\u0447\u0435\u0432\u0438\u0434\u043d\u043e, \u0449\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0454 \u043a\u043e\u0436\u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f.<\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">3. \u0426\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u043f\u0435\u0440\u0435\u0434\u0430\u0454\u0442\u044c\u0441\u044f \u043a\u043e\u0440\u0435\u043a\u0442\u043d\u043e?<\/span> \u0414\u043b\u044f eCommerce \u043a\u0440\u0430\u0449\u0435 \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u0438 \u0444\u0430\u043a\u0442\u0438\u0447\u043d\u0443 \u0441\u0443\u043c\u0443 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f, \u0434\u043b\u044f \u043f\u043e\u0441\u043b\u0443\u0433 \u043c\u043e\u0436\u043d\u0430 \u043f\u043e\u0447\u0430\u0442\u0438 \u0456\u0437 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0457 \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u0456 \u0437\u0430\u044f\u0432\u043a\u0438.<\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">4. \u0422\u0435\u0433 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0441\u043f\u0440\u0430\u0446\u044c\u043e\u0432\u0443\u0454?<\/span> \u041f\u0435\u0440\u0435\u0432\u0456\u0440\u0442\u0435 \u043f\u043e\u0434\u0456\u044e \u0447\u0435\u0440\u0435\u0437 Preview \u0443 GTM \u0456 \u0442\u0435\u0441\u0442\u043e\u0432\u0443 \u0437\u0430\u044f\u0432\u043a\u0443 \u043d\u0430 \u0441\u0430\u0439\u0442\u0456.<\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">5. \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f \u043e\u0441\u043d\u043e\u0432\u043d\u0430 \u0447\u0438 \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u0430?<\/span> \u041e\u0441\u043d\u043e\u0432\u043d\u0456 \u043f\u043e\u0434\u0456\u0457 \u0432\u043f\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u0430 Target CPA \u0456 Target ROAS. \u0414\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u0456 \u0437\u0430\u043b\u0438\u0448\u0430\u0439\u0442\u0435 \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438.<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u0413\u043e\u0442\u043e\u0432\u0456 \u0442\u0435\u043a\u0441\u0442\u0438 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c \u0434\u043b\u044f \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u042f\u043a\u0449\u043e \u0432\u0438 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u0454\u0442\u0435 \u043f\u043e\u0441\u043b\u0443\u0433\u0443 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438 \u0430\u0431\u043e Google Ads, \u043d\u0435 \u043a\u043e\u043f\u0456\u044e\u0439\u0442\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u043d\u0456 \u043e\u0431\u0456\u0446\u044f\u043d\u043a\u0438. \u0423 \u0445\u043e\u0440\u043e\u0448\u043e\u043c\u0443 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u0456 \u043c\u0430\u0454 \u0431\u0443\u0442\u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0430 \u0434\u0456\u044f: \u0449\u043e \u0441\u0430\u043c\u0435 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442 \u0432\u0438\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u0456 \u044f\u043a\u0438\u0439 \u0445\u0430\u043e\u0441 \u043f\u0440\u0438\u0431\u0435\u0440\u0435 \u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u0430\u0431\u0456\u043d\u0435\u0442\u0443.<\/p>\n\n\n\n<div class=\"faq-item\"><span class=\"faq-q\">\u041e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f 1<\/span> <strong>\u0417\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a:<\/strong> \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0431\u0435\u0437 \u0445\u0430\u043e\u0441\u0443 <strong>\u041e\u043f\u0438\u0441:<\/strong> \u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0454\u043c\u043e Google Ads \u0456 GTM, \u0449\u043e\u0431 \u0437\u0430\u044f\u0432\u043a\u0438 \u043d\u0435 \u0433\u0443\u0431\u0438\u043b\u0438\u0441\u044f \u0443 \u0437\u0432\u0456\u0442\u0430\u0445.<\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u041e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f 2<\/span> <strong>\u0417\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a:<\/strong> \u0410\u0443\u0434\u0438\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Ads <strong>\u041e\u043f\u0438\u0441:<\/strong> \u041f\u0435\u0440\u0435\u0432\u0456\u0440\u0438\u043c\u043e \u0442\u0435\u0433\u0438, \u0446\u0456\u043b\u0456, \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0437\u0430\u044f\u0432\u043e\u043a \u0456 \u043f\u043e\u043c\u0438\u043b\u043a\u0438 \u0443 GTM.<\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u041e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f 3<\/span> <strong>\u0417\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a:<\/strong> Google Ads \u043f\u0456\u0434 \u043f\u0440\u043e\u0434\u0430\u0436\u0456 <strong>\u041e\u043f\u0438\u0441:<\/strong> \u041f\u0435\u0440\u0435\u0434\u0430\u043c\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0434\u0437\u0432\u0456\u043d\u043a\u0438 \u0439 \u0437\u0430\u044f\u0432\u043a\u0438 \u0432 Ads \u0434\u043b\u044f \u0442\u043e\u0447\u043d\u0456\u0448\u043e\u0457 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457.<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u0412\u0438\u0441\u043d\u043e\u0432\u043a\u0438 \u0449\u043e\u0434\u043e \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 \u0446\u0435 \u0431\u0430\u0437\u0430 \u0434\u043b\u044f \u043a\u0435\u0440\u043e\u0432\u0430\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438. \u041f\u043e\u043a\u0438 Google Ads \u0431\u0430\u0447\u0438\u0442\u044c \u043b\u0438\u0448\u0435 \u043a\u043b\u0456\u043a\u0438, \u0432\u0456\u043d \u043d\u0435 \u0437\u043d\u0430\u0454, \u044f\u043a\u0456 \u0437\u0430\u043f\u0438\u0442\u0438 \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432, \u0430 \u044f\u043a\u0456 \u043f\u0440\u043e\u0441\u0442\u043e \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u044e\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442. \u041a\u043e\u043b\u0438 \u0432 \u043a\u0430\u0431\u0456\u043d\u0435\u0442 \u043f\u0435\u0440\u0435\u0434\u0430\u044e\u0442\u044c\u0441\u044f \u0437\u0430\u044f\u0432\u043a\u0438, \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0434\u0437\u0432\u0456\u043d\u043a\u0438 \u0442\u0430 \u0457\u0445\u043d\u044f \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c, \u043c\u043e\u0436\u043d\u0430 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0437\u0430 \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u043c\u0438 \u0434\u0456\u044f\u043c\u0438: \u0434\u043e\u0434\u0430\u0432\u0430\u0442\u0438 \u0431\u044e\u0434\u0436\u0435\u0442 \u0442\u0430\u043c, \u0434\u0435 \u0454 \u043f\u0440\u043e\u0434\u0430\u0436\u0456, \u0456 \u0437\u043c\u0435\u043d\u0448\u0443\u0432\u0430\u0442\u0438 \u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u0442\u0430\u043c, \u0434\u0435 \u0442\u0440\u0430\u0444\u0456\u043a \u043d\u0435 \u043e\u043a\u0443\u043f\u0430\u0454\u0442\u044c\u0441\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417 \u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0438 2026 \u0440\u043e\u043a\u0443 Google \u0437\u043c\u0456\u043d\u0438\u0432 \u043d\u0430\u0437\u0432\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0439 \u043f\u0440\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0441\u0442\u0430\u0432\u043e\u043a: \u0442\u0435, \u0449\u043e \u0440\u0430\u043d\u0456\u0448\u0435 \u043d\u0430\u0437\u0438\u0432\u0430\u043b\u043e\u0441\u044f Maximize conversions with a Target CPA, \u0432 \u0456\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0456 \u0442\u0435\u043f\u0435\u0440 \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u0454\u0442\u044c\u0441\u044f \u044f\u043a <strong>Target CPA<\/strong>, \u0430 Maximize conversion value with a Target ROAS \u044f\u043a <strong>Target ROAS<\/strong>. \u041b\u043e\u0433\u0456\u043a\u0430 \u0440\u043e\u0431\u043e\u0442\u0438 \u043d\u0435 \u0437\u043c\u0456\u043d\u0438\u043b\u0430\u0441\u044f. \u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u0443\u0441\u0435 \u043e\u0434\u043d\u043e \u0441\u043f\u0438\u0440\u0430\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u0442\u0456 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0442\u0430 \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u0456, \u044f\u043a\u0456 \u0432\u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u043b\u0438.<\/p>\n\n\n\n<aside class=\"key-stat\">\ud83d\udcca <strong>\u0414\u0430\u043d\u0456 \u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438:<\/strong> \u041d\u0430\u0432\u0456\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0430\u043d\u0456 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u043d\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0443\u044e\u0442\u044c, \u0449\u043e \u0430\u0432\u0442\u043e\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u0432\u0438\u043a\u043e\u043d\u0430\u0454 \u043e\u0431\u0456\u0446\u044f\u043d\u043a\u0443. \u0423 \u043d\u0430\u0448\u043e\u043c\u0443 \u0430\u043d\u0430\u043b\u0456\u0437\u0456 \u043b\u0438\u0448\u0435 27% \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 \u0456\u0437 Target ROAS \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0434\u043e\u0441\u044f\u0433\u043b\u0438 \u0430\u0431\u043e \u043f\u0435\u0440\u0435\u0432\u0438\u0449\u0438\u043b\u0438 \u0437\u0430\u0434\u0430\u043d\u0443 \u0446\u0456\u043b\u044c, \u0430 \u0442\u0438\u043f\u043e\u0432\u0438\u0439 \u043d\u0435\u0434\u043e\u0431\u0456\u0440 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0432 14%. \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438\u0439 \u0432\u0438\u0441\u043d\u043e\u0432\u043e\u043a \u0434\u043b\u044f \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443: \u0441\u0442\u0430\u0432\u0442\u0435 \u0446\u0456\u043b\u044c\u043e\u0432\u0438\u0439 ROAS \u0456\u0437 \u0437\u0430\u043f\u0430\u0441\u043e\u043c \u043f\u0440\u0438\u0431\u043b\u0438\u0437\u043d\u043e 15%, \u0430 \u043d\u0435 \u0432\u043f\u0440\u0438\u0442\u0443\u043b \u0434\u043e \u043c\u0456\u043d\u0456\u043c\u0430\u043b\u044c\u043d\u043e\u0457 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438 \u043f\u0440\u043e\u0454\u043a\u0442\u0443. <em>(\u0430\u043d\u0430\u043b\u0456\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u0456\u0432 \u043d\u0430 $133M, 31 \u0430\u043a\u0430\u0443\u043d\u0442)<\/em><\/aside>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0411\u0456\u043b\u044c\u0448\u0435 \u043f\u0440\u043e \u0440\u043e\u0431\u043e\u0442\u0443 \u0437 Google Tag Manager \u043c\u043e\u0436\u043d\u0430 \u043f\u043e\u0434\u0438\u0432\u0438\u0442\u0438\u0441\u044f \u0432 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u043c\u0430\u0439\u0441\u0442\u0435\u0440-\u043a\u043b\u0430\u0441\u0456:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Google Tag Manager (GTM, \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432) - \u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430, \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430, \u0422\u0435\u0433\u0438, \u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/tl0w8fcsnkk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f Google Tag Manager<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0430\u0441\u0442\u0456 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u043f\u0440\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457<\/h2>\n\n\n\n<div class=\"faq-item\"><span class=\"faq-q\">\u0427\u043e\u043c\u0443 Google Ads \u0456 Google Analytics 4 \u043f\u043e\u043a\u0430\u0437\u0443\u044e\u0442\u044c \u0440\u0456\u0437\u043d\u0456 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457?<\/span> \u0423 \u0446\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0440\u0456\u0437\u043d\u0456 \u043c\u043e\u0434\u0435\u043b\u0456 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0456\u0457, \u0440\u0456\u0437\u043d\u0456 \u0432\u0456\u043a\u043d\u0430 \u043e\u0431\u043b\u0456\u043a\u0443 \u0442\u0430 \u0440\u0456\u0437\u043d\u0430 \u043b\u043e\u0433\u0456\u043a\u0430 \u0434\u0436\u0435\u0440\u0435\u043b \u0442\u0440\u0430\u0444\u0456\u043a\u0443. \u0420\u0456\u0437\u043d\u0438\u0446\u044f \u0432 \u043c\u0435\u0436\u0430\u0445 10-30% \u0447\u0430\u0441\u0442\u043e \u0454 \u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e\u044e, \u044f\u043a\u0449\u043e \u0442\u0435\u0433 \u0441\u043f\u0440\u0430\u0446\u044c\u043e\u0432\u0443\u0454 \u043a\u043e\u0440\u0435\u043a\u0442\u043d\u043e.<\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u0421\u043a\u0456\u043b\u044c\u043a\u0438 \u0447\u0435\u043a\u0430\u0442\u0438 \u043f\u0435\u0440\u0448\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 \u043f\u0456\u0441\u043b\u044f \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f?<\/span> \u041f\u0435\u0440\u0448\u0456 \u043f\u043e\u0434\u0456\u0457 \u043c\u043e\u0436\u0443\u0442\u044c \u0437&#8217;\u044f\u0432\u0438\u0442\u0438\u0441\u044f \u0437\u0430 \u043a\u0456\u043b\u044c\u043a\u0430 \u0433\u043e\u0434\u0438\u043d \u043f\u0456\u0441\u043b\u044f \u0441\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043d\u043d\u044f \u0442\u0435\u0433\u0443. \u0414\u043b\u044f \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u043e\u0457 \u0440\u043e\u0431\u043e\u0442\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0439 \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0456 2-4 \u0442\u0438\u0436\u043d\u0456 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0456\u043a\u0443.<\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u0429\u043e \u0442\u0430\u043a\u0435 primary \u0456 secondary \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457?<\/span> Primary \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u043f\u043e\u0442\u0440\u0430\u043f\u043b\u044f\u044e\u0442\u044c \u0443 \u0441\u0442\u043e\u0432\u043f\u0435\u0446\u044c \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0442\u0430 \u0432\u043f\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u0430 Target CPA \u0456 Target ROAS. Secondary \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0456 \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0456\u0437\u0443, \u0430\u043b\u0435 \u043d\u0435 \u043a\u0435\u0440\u0443\u044e\u0442\u044c \u0441\u0442\u0430\u0432\u043a\u0430\u043c\u0438.<\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u0427\u0438 \u043e\u0431\u043e\u0432&#8217;\u044f\u0437\u043a\u043e\u0432\u043e \u0432\u043a\u0430\u0437\u0443\u0432\u0430\u0442\u0438 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457?<\/span> \u0424\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e \u043d\u0456. \u0410\u043b\u0435 \u0431\u0435\u0437 \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u0456 Google Ads \u043d\u0435 \u0437\u043c\u043e\u0436\u0435 \u043f\u043e\u0432\u043d\u043e\u0446\u0456\u043d\u043d\u043e \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 ROAS. \u042f\u043a\u0449\u043e \u0443 \u0432\u0430\u0441 \u0440\u0456\u0437\u043d\u0438\u0439 \u0447\u0435\u043a \u0430\u0431\u043e \u0440\u0456\u0437\u043d\u0430 \u043c\u0430\u0440\u0436\u0430, \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0442\u0440\u0435\u0431\u0430 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u0442\u0438.<\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u0429\u043e \u0440\u043e\u0431\u0438\u0442\u0438, \u044f\u043a\u0449\u043e \u0441\u0442\u0430\u0442\u0443\u0441 \u043f\u043e\u043a\u0430\u0437\u0443\u0454 \u041d\u0435\u043c\u0430\u0454 \u043d\u0435\u0434\u0430\u0432\u043d\u0456\u0445 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439?<\/span> \u041d\u0430\u0439\u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u0442\u0435\u0433 \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043e, \u0430\u043b\u0435 \u0432\u0456\u043d \u043d\u0435 \u0441\u043f\u0440\u0430\u0446\u044c\u043e\u0432\u0443\u0454: \u0437\u043c\u0456\u043d\u0438\u0432\u0441\u044f URL \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u043f\u043e\u0434\u044f\u043a\u0438, \u043f\u043e\u043c\u0438\u043b\u0438\u043b\u0438\u0441\u044f \u0437 \u0442\u0440\u0438\u0433\u0435\u0440\u043e\u043c \u0430\u0431\u043e cookie-\u0431\u0430\u043d\u0435\u0440 \u0431\u043b\u043e\u043a\u0443\u0454 \u043f\u043e\u0434\u0456\u044e. \u041f\u043e\u0447\u043d\u0456\u0442\u044c \u0456\u0437 \u0440\u0435\u0436\u0438\u043c\u0443 Preview \u0443 Google Tag Manager.<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u0429\u043e \u0434\u0430\u043b\u0456?<\/h2>\n\n\n\n<div class=\"faq-item\"><span class=\"faq-q\">\u042f\u043a \u043f\u043e\u0454\u0434\u043d\u0430\u0442\u0438 \u0434\u0430\u043d\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0439 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/kak-svyazat-google-ads-google-analytics\/\">\u042f\u043a \u0437\u0432&#8217;\u044f\u0437\u0430\u0442\u0438 Google Ads \u0456 Google Analytics<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u042f\u043a \u043e\u043a\u0440\u0435\u043c\u043e \u0440\u0430\u0445\u0443\u0432\u0430\u0442\u0438 \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0444\u043e\u0440\u043c?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/otslezhivanie-otpravki-form-v-google-tag-manager\/\">\u0412\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0444\u043e\u0440\u043c \u0443 Google Tag Manager<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u0427\u0438\u043c GA4 \u0432\u0456\u0434\u0440\u0456\u0437\u043d\u044f\u0454\u0442\u044c\u0441\u044f \u0432\u0456\u0434 \u0441\u0442\u0430\u0440\u043e\u0457 Universal Analytics?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/ga-4-vs-universal-analytics\/\">GA 4 VS Universal Analytics<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u042f\u043a \u043f\u043e\u0440\u0430\u0445\u0443\u0432\u0430\u0442\u0438 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0430?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/chto-takoe-ltv-i-kak-ego-rasschitat\/\">\u0429\u043e \u0442\u0430\u043a\u0435 LTV \u0456 \u044f\u043a \u0439\u043e\u0433\u043e \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u0432\u0430\u0442\u0438<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u042f\u043a\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u044f\u0442\u0438 \u043f\u0456\u0441\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0443?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/5-klyuchevyh-pokazateley-effektivnosti\/\">5 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0425\u043e\u0447\u0435\u0442\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u0443, \u0443 \u044f\u043a\u0456\u0439 Google Ads \u0431\u0430\u0447\u0438\u0442\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043a\u043b\u0456\u043a\u0438, \u0430 \u0437\u0430\u044f\u0432\u043a\u0438, \u043f\u0440\u043e\u0434\u0430\u0436\u0456 \u0442\u0430 \u0440\u0435\u0430\u043b\u044c\u043d\u0443 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432?<\/strong> \u041f\u043e\u0447\u043d\u0456\u0442\u044c \u0456\u0437 \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u043a\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439, GTM \u0456 \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u0456 \u043f\u043e\u0434\u0456\u0439. \u0421\u0430\u043c\u0435 \u0442\u0430\u043c \u043d\u0430\u0439\u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u0445\u043e\u0432\u0430\u0454\u0442\u044c\u0441\u044f \u0440\u0456\u0437\u043d\u0438\u0446\u044f \u043c\u0456\u0436 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0454\u044e, \u044f\u043a\u0430 \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u0454 \u0431\u044e\u0434\u0436\u0435\u0442, \u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0454\u044e, \u044f\u043a\u0443 \u043c\u043e\u0436\u043d\u0430 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u0442\u0438.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads \u0447\u0435\u0440\u0435\u0437 GTM: \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0437\u0430\u044f\u0432\u043e\u043a, Enhanced Conversions, \u0447\u0435\u043a\u043b\u0438\u0441\u0442 \u0456 \u0442\u0438\u043f\u043e\u0432\u0456 \u043f\u043e\u043c\u0438\u043b\u043a\u0438.<\/p>\n","protected":false},"author":1,"featured_media":2349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":["post-2506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitika-i-konversii-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads: \u043f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u043e<\/title>\n<meta name=\"description\" content=\"\u041f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads \u0447\u0435\u0440\u0435\u0437 GTM: \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0437\u0430\u044f\u0432\u043e\u043a, Enhanced Conversions, \u0447\u0435\u043a\u043b\u0438\u0441\u0442 \u0456 \u0442\u0438\u043f\u043e\u0432\u0456 \u043f\u043e\u043c\u0438\u043b\u043a\u0438.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivitskiy.com\/blog\/uk\/nalashtuvannia-konversii-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads: \u043f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u043e\" \/>\n<meta property=\"og:description\" content=\"\u041f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads \u0447\u0435\u0440\u0435\u0437 GTM: \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0437\u0430\u044f\u0432\u043e\u043a, Enhanced Conversions, \u0447\u0435\u043a\u043b\u0438\u0441\u0442 \u0456 \u0442\u0438\u043f\u043e\u0432\u0456 \u043f\u043e\u043c\u0438\u043b\u043a\u0438.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivitskiy.com\/blog\/uk\/nalashtuvannia-konversii-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0411\u043b\u043e\u0433 \u0418\u0433\u043e\u0440\u044f \u0418\u0432\u0438\u0446\u043a\u043e\u0433\u043e \u043f\u0440\u043e Google \u0440\u0435\u043a\u043b\u0430\u043c\u0443\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ivitskiy\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-11T11:12:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-11T11:23:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/cover-614.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0418\u0433\u043e\u0440\u044c \u0418\u0432\u0438\u0446\u043a\u0438\u0439\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0418\u0433\u043e\u0440\u044c \u0418\u0432\u0438\u0446\u043a\u0438\u0439\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads: \u043f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u043e","description":"\u041f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads \u0447\u0435\u0440\u0435\u0437 GTM: \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0437\u0430\u044f\u0432\u043e\u043a, Enhanced Conversions, \u0447\u0435\u043a\u043b\u0438\u0441\u0442 \u0456 \u0442\u0438\u043f\u043e\u0432\u0456 \u043f\u043e\u043c\u0438\u043b\u043a\u0438.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ivitskiy.com\/blog\/uk\/nalashtuvannia-konversii-google-ads\/","og_locale":"ru_RU","og_type":"article","og_title":"\u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads: \u043f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u043e","og_description":"\u041f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads \u0447\u0435\u0440\u0435\u0437 GTM: \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0437\u0430\u044f\u0432\u043e\u043a, Enhanced Conversions, \u0447\u0435\u043a\u043b\u0438\u0441\u0442 \u0456 \u0442\u0438\u043f\u043e\u0432\u0456 \u043f\u043e\u043c\u0438\u043b\u043a\u0438.","og_url":"https:\/\/ivitskiy.com\/blog\/uk\/nalashtuvannia-konversii-google-ads\/","og_site_name":"\u0411\u043b\u043e\u0433 \u0418\u0433\u043e\u0440\u044f \u0418\u0432\u0438\u0446\u043a\u043e\u0433\u043e \u043f\u0440\u043e Google \u0440\u0435\u043a\u043b\u0430\u043c\u0443","article_publisher":"https:\/\/www.facebook.com\/ivitskiy","article_published_time":"2026-07-11T11:12:09+00:00","article_modified_time":"2026-07-11T11:23:09+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/cover-614.png","type":"image\/png"}],"author":"\u0418\u0433\u043e\u0440\u044c \u0418\u0432\u0438\u0446\u043a\u0438\u0439","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"\u0418\u0433\u043e\u0440\u044c \u0418\u0432\u0438\u0446\u043a\u0438\u0439","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"1 \u043c\u0438\u043d\u0443\u0442\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ivitskiy.com\/blog\/uk\/nalashtuvannia-konversii-google-ads\/#article","isPartOf":{"@id":"https:\/\/ivitskiy.com\/blog\/uk\/nalashtuvannia-konversii-google-ads\/"},"author":{"name":"\u0418\u0433\u043e\u0440\u044c \u0418\u0432\u0438\u0446\u043a\u0438\u0439","@id":"https:\/\/ivitskiy.com\/blog\/#\/schema\/person\/38061cc414d45a1be7b9334efbef881e"},"headline":"\u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 Google Ads: \u043f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u043e","datePublished":"2026-07-11T11:12:09+00:00","dateModified":"2026-07-11T11:23:09+00:00","mainEntityOfPage":{"@id":"https:\/\/ivitskiy.com\/blog\/uk\/nalashtuvannia-konversii-google-ads\/"},"wordCount":1704,"publisher":{"@id":"https:\/\/ivitskiy.com\/blog\/#organization"},"image":{"@id":"https:\/\/ivitskiy.com\/blog\/uk\/nalashtuvannia-konversii-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/cover-614.png","articleSection":["\u0410\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430 \u0442\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/ivitskiy.com\/blog\/uk\/nalashtuvannia-konversii-google-ads\/","url":"https:\/\/ivitskiy.com\/blog\/uk\/nalashtuvannia-konversii-google-ads\/","name":"\u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f 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