{"id":37,"date":"2021-04-22T14:22:09","date_gmt":"2021-04-22T11:22:09","guid":{"rendered":"http:\/\/blog.ivitskiy.com\/?p=37"},"modified":"2026-08-10T01:29:31","modified_gmt":"2026-08-09T22:29:31","slug":"kak-sdelat-audit-reklamnoy-kampanii","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/","title":{"rendered":"\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 Google Ads"},"content":{"rendered":" <p class=\"wp-block-paragraph\">\u0410\u0443\u0434\u0438\u0442 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043d\u044b\u0435 \u043c\u0435\u0441\u0442\u0430, \u0443\u0437\u043d\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430 \u0438 \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u043b\u0438 \u043f\u0440\u0438\u0431\u044b\u043b\u044c, \u0430 \u0441\u043b\u0430\u0431\u044b\u0435 \u0443\u0434\u0430\u0432\u0430\u043b\u043e\u0441\u044c \u0441\u043a\u0440\u044b\u0442\u044c.&nbsp;<\/p> \n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0410\u0443\u0434\u0438\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 Google \u0438 \u043f\u043e\u0438\u0441\u043a \u0441\u043b\u0430\u0431\u044b\u0445 \u043c\u0435\u0441\u0442\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/1bvXJnOg588?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n   <p class=\"wp-block-paragraph\">3, 2, 1 \u043f\u043e\u0435\u0445\u0430\u043b\u0438 <\/p>    <div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"> <blockquote class=\"wp-block-quote has-text-align-left is-style-thumbs-up is-layout-flow wp-block-quote-is-layout-flow\"> <p class=\"wp-block-paragraph\">\u0412 \u0434\u0430\u043d\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0438 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0439 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 Google Ads. \u041f\u0440\u043e\u0432\u0435\u0440\u0438\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438. <\/p> <\/blockquote> <\/div><\/div>    <pre class=\"wp-block-verse\">\u041f\u043e\u0435\u0445\u0430\u043b\u0438!<\/pre>    <ol class=\"wp-block-list\"> <li>\u041f\u0435\u0440\u0432\u043e\u0435 \u0447\u0442\u043e \u0431\u0443\u0434\u0435\u043c \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0442\u044c \u2014 \u043d\u0430\u0440\u0443\u0448\u0435\u043d\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u0437\u0430\u0439\u0442\u0438 \u0432 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b, \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u0440\u0430\u0432\u0438\u043b<\/li> <\/ol>    <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"243\" src=\"http:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed.png\" alt=\"\" class=\"wp-image-38\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed.png 512w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-300x142.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>    <blockquote class=\"wp-block-quote is-style-check is-layout-flow wp-block-quote-is-layout-flow\"> <p class=\"wp-block-paragraph\">\u0425\u043e\u0442\u044f \u0431\u044b \u0440\u0430\u0437 \u0432 \u043d\u0435\u0434\u0435\u043b\u044e \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0439\u0442\u0435 \u044d\u0442\u0443 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0443, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u0435\u0437\u043e\u043f\u0430\u0441\u0438\u0442\u044c \u0441\u0435\u0431\u044f \u043e\u0442 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0438 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430. \u0418\u043d\u043e\u0433\u0434\u0430 Google \u043c\u043e\u0436\u0435\u0442 \u043e\u0448\u0438\u0431\u043e\u0447\u043d\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043d\u0430\u0440\u0443\u0448\u0435\u043d\u0438\u0435, \u0447\u0442\u043e \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0432\u0430\u0448\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u0422\u0430\u043a \u0447\u0442\u043e \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u2014 \u0437\u0430\u043b\u043e\u0433 \u0443\u0441\u043f\u0435\u0445\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p> <\/blockquote>    <ol class=\"wp-block-list\" start=\"2\"> <li>\u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0443 \u043a\u043e\u0433\u043e \u0435\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0432\u0430\u0448\u0435\u043c\u0443 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0443. \u0411\u044b\u0432\u0430\u0435\u0442 \u0442\u0430\u043a\u043e\u0435, \u0447\u0442\u043e \u0443 \u0441\u0435\u0431\u044f \u0432 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0435 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u043e\u0432.<\/li> <\/ol>    <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"228\" src=\"http:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-1.png\" alt=\"\" class=\"wp-image-39\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-1.png 512w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-1-300x134.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>    <ul class=\"wp-block-list\"> <li>\u0422\u0430\u043a\u0436\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0432\u043a\u043b\u0430\u0434\u043a\u0443 &#171;\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u044b&#187;. \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u0442\u0430\u043c \u0442\u043e\u0436\u0435 \u043a\u0442\u043e-\u0442\u043e \u043a \u0432\u0430\u043c \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d.<\/li> <\/ul>    <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"264\" src=\"http:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0.png\" alt=\"\" class=\"wp-image-40\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0.png 874w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-300x91.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-768x232.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-870x264.png 870w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><\/figure>    <ol class=\"wp-block-list\" start=\"3\"> <li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439<\/li> <\/ol>    <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"312\" src=\"http:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-1-1024x312.png\" alt=\"\" class=\"wp-image-41\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-1-1024x312.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-1-300x92.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-1-768x234.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-1-870x265.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-1.png 1285w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>    <ul class=\"wp-block-list\"> <li>\u041d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433&nbsp; \u0435\u0441\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u201c\u0434\u043e\u0433\u043e\u043d\u044f\u0442\u044c\u201d \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441\u0432\u043e\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439. \u0421\u043e\u0431\u0438\u0440\u0430\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e \u043d\u0430 \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.<\/li> <\/ul>    <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"185\" src=\"http:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-2.png\" alt=\"\" class=\"wp-image-42\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-2.png 512w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-2-300x108.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>    <ol class=\"wp-block-list\" start=\"4\"> <li>\u041e\u0431\u0440\u0430\u0442\u0438\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0435\u0441\u0442\u044c \u043b\u0438 \u0443 \u0432\u0430\u0441 \u0441\u043f\u0438\u0441\u043e\u043a \u043c\u0438\u043d\u0443\u0441-\u0441\u043b\u043e\u0432, \u0435\u0441\u043b\u0438 \u043d\u0435\u0442, \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435.&nbsp;<\/li> <\/ol>    <!-- cta-anchor -->    <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"315\" src=\"http:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-2-1024x315.png\" alt=\"\" class=\"wp-image-43\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-2-1024x315.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-2-300x92.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-2-768x236.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-2-870x267.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-2.png 1292w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>    <ol class=\"wp-block-list\" start=\"5\"> <li>\u041f\u0440\u0430\u0432\u0438\u043b\u0430 \u2014 \u043c\u043e\u0449\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0437\u0430\u043c\u0435\u043d\u0438\u0442\u044c \u0440\u0443\u0442\u0438\u043d\u043d\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043d\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u043a\u0443.&nbsp;<\/li> <\/ol>    <p class=\"wp-block-paragraph\">\u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0412\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044e \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e.<\/p>    <figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"> <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"151\" data-id=\"44\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-3.png\" alt=\"\" class=\"wp-image-44\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-3.png 512w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-3-300x88.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure> <\/figure>    <ol class=\"wp-block-list\" start=\"6\"> <li>\u0421\u043a\u0440\u0438\u043f\u0442\u044b \u2014 \u044d\u0442\u043e \u0430\u043d\u0430\u043b\u043e\u0433 \u043f\u0440\u0430\u0432\u0438\u043b, \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u044b\u043c \u043a\u043e\u0434\u043e\u043c. \u0415\u0441\u043b\u0438 \u0432\u044b \u043d\u0435 \u0437\u043d\u0430\u0435\u0442\u0435 \u0447\u0442\u043e \u043e\u043d\u0438 \u043e\u0437\u043d\u0430\u0447\u0430\u044e\u0442, \u043e\u0442\u043a\u043b\u044e\u0447\u0430\u0439\u0442\u0435.<\/li> <\/ol>    <figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"> <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"288\" data-id=\"45\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-3-1024x288.png\" alt=\"\" class=\"wp-image-45\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-3-1024x288.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-3-300x84.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-3-768x216.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-3-870x245.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-3.png 1288w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure> <\/figure>    <ol class=\"wp-block-list\" start=\"7\"> <li>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b&nbsp; \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438&nbsp;<\/li> <\/ol>    <figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"> <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"191\" data-id=\"46\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-5.png\" alt=\"\" class=\"wp-image-46\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-5.png 512w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-5-300x112.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure> <\/figure>    <ul class=\"wp-block-list\"> <li>\u0415\u0441\u043b\u0438 \u0432 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0435 \u0432\u044b \u043d\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0435\u0442\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u0432\u044b \u0442\u0435\u0440\u044f\u0435\u0442\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u043d\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/li>    <li>\u0414\u043b\u044f \u0430\u0443\u0434\u0438\u0442\u0430 \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u044b \u0438 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0442\u0441\u044f.<\/li> <\/ul>    <figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"> <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"35\" data-id=\"47\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-4-1024x35.png\" alt=\"\" class=\"wp-image-47\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-4-1024x35.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-4-300x10.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-4-768x26.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-4-1536x53.png 1536w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-4-870x30.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-4.png 1574w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure> <\/figure>        <section class=\"first-hand-note\"><h3>\u0410\u0443\u0434\u0438\u0442 \u043a\u0430\u043a \u0446\u0435\u043f\u043e\u0447\u043a\u0430 \u0434\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432<\/h3><p>\u0410\u0443\u0434\u0438\u0442 \u044f \u0432\u0435\u0434\u0443 \u043f\u043e \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0446\u0435\u043f\u043e\u0447\u043a\u0435: \u0441\u043d\u0430\u0447\u0430\u043b\u0430 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044e \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435, \u0437\u0430\u0442\u0435\u043c \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u044e \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b, \u0431\u044e\u0434\u0436\u0435\u0442 \u0438 \u0441\u0442\u0430\u0432\u043a\u0438, \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f, \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439. \u041a\u0430\u0436\u0434\u044b\u0439 \u0432\u044b\u0432\u043e\u0434 \u0441\u0432\u044f\u0437\u044b\u0432\u0430\u044e \u0441 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0435\u043c\u044b\u043c \u0444\u0430\u043a\u0442\u043e\u043c; \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u0431\u0435\u0437 \u0442\u0430\u043a\u043e\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u044f \u0432 \u0447\u0435\u043a\u043b\u0438\u0441\u0442 \u043d\u0435 \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442.<\/p><\/section> <p>\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0443 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u0434\u0430\u043d\u043d\u044b\u0445, \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0438 \u0438\u0445 \u0441\u0442\u0430\u0442\u0443\u0441\u043e\u0432 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0447\u0430\u0442\u044c \u0441 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 Google <a href=\"https:\/\/support.google.com\/google-ads\/answer\/16560108?hl=ru\">\u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435<\/a>.<\/p>   <div class=\"faq-links\"><div class=\"faq-item\"><span class=\"faq-q\">\u0425\u043e\u0442\u0438\u0442\u0435 \u043d\u0430\u0439\u0442\u0438, \u0433\u0434\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u0442\u0435\u0440\u044f\u0435\u0442 \u0434\u0435\u043d\u044c\u0433\u0438?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/ru\/audit-google-ads\/\">\u0410\u0443\u0434\u0438\u0442 Google Ads: \u0434\u0435\u0440\u0435\u0432\u043e \u0434\u0438\u0430\u0433\u043d\u043e\u0441\u0442\u0438\u043a\u0438 \u0441\u043b\u0438\u0432\u0430 \u0431\u044e\u0434\u0436\u0435\u0442\u0430<\/a><\/div><\/div> \n","protected":false},"excerpt":{"rendered":"<p>\u0410\u0443\u0434\u0438\u0442 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043d\u044b\u0435 \u043c\u0435\u0441\u0442\u0430, \u0443\u0437\u043d\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430 \u0438 \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0438 \u043d\u0430\u0439\u0442\u0438 \u0441\u0432\u043e\u0438 \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430. \u041a\u0430\u043a \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c?<\/p>\n","protected":false},"author":1,"featured_media":2580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizatsiya-i-audit","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442 \u0441\u0430\u043c\u043e\u043c\u0443: \u043f\u043e\u0448\u0430\u0433\u043e\u0432\u044b\u0439 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 Google Ads<\/title>\n<meta name=\"description\" content=\"\u0410\u0443\u0434\u0438\u0442 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043d\u044b\u0435 \u043c\u0435\u0441\u0442\u0430, \u0443\u0437\u043d\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430 \u0438 \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0438 \u043d\u0430\u0439\u0442\u0438 \u0441\u0432\u043e\u0438 \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430. \u041a\u0430\u043a \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442 \u0441\u0430\u043c\u043e\u043c\u0443: \u043f\u043e\u0448\u0430\u0433\u043e\u0432\u044b\u0439 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 Google Ads\" \/>\n<meta property=\"og:description\" content=\"\u0410\u0443\u0434\u0438\u0442 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043d\u044b\u0435 \u043c\u0435\u0441\u0442\u0430, \u0443\u0437\u043d\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430 \u0438 \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0438 \u043d\u0430\u0439\u0442\u0438 \u0441\u0432\u043e\u0438 \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430. \u041a\u0430\u043a \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0411\u043b\u043e\u0433 \u0406\u0433\u043e\u0440\u044f \u0406\u0432\u0456\u0446\u044c\u043a\u043e\u0433\u043e \u043f\u0440\u043e Google \u0440\u0435\u043a\u043b\u0430\u043c\u0443\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-22T11:22:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-09T22:29:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/cover-37-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0406\u0433\u043e\u0440 \u0406\u0432\u0456\u0446\u044c\u043a\u0438\u0439\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0418\u0433\u043e\u0440\u044c \u0418\u0432\u0438\u0446\u043a\u0438\u0439\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442 \u0441\u0430\u043c\u043e\u043c\u0443: \u043f\u043e\u0448\u0430\u0433\u043e\u0432\u044b\u0439 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 Google Ads","description":"\u0410\u0443\u0434\u0438\u0442 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043d\u044b\u0435 \u043c\u0435\u0441\u0442\u0430, \u0443\u0437\u043d\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430 \u0438 \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0438 \u043d\u0430\u0439\u0442\u0438 \u0441\u0432\u043e\u0438 \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430. \u041a\u0430\u043a \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/","og_locale":"ru_RU","og_type":"article","og_title":"\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442 \u0441\u0430\u043c\u043e\u043c\u0443: \u043f\u043e\u0448\u0430\u0433\u043e\u0432\u044b\u0439 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 Google Ads","og_description":"\u0410\u0443\u0434\u0438\u0442 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043d\u044b\u0435 \u043c\u0435\u0441\u0442\u0430, \u0443\u0437\u043d\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430 \u0438 \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0438 \u043d\u0430\u0439\u0442\u0438 \u0441\u0432\u043e\u0438 \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430. \u041a\u0430\u043a \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c?","og_url":"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/","og_site_name":"\u0411\u043b\u043e\u0433 \u0406\u0433\u043e\u0440\u044f \u0406\u0432\u0456\u0446\u044c\u043a\u043e\u0433\u043e \u043f\u0440\u043e Google \u0440\u0435\u043a\u043b\u0430\u043c\u0443","article_published_time":"2021-04-22T11:22:09+00:00","article_modified_time":"2026-08-09T22:29:31+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/cover-37-1.png","type":"image\/png"}],"author":"\u0406\u0433\u043e\u0440 \u0406\u0432\u0456\u0446\u044c\u043a\u0438\u0439","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"\u0418\u0433\u043e\u0440\u044c \u0418\u0432\u0438\u0446\u043a\u0438\u0439","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"3 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/#article","isPartOf":{"@id":"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/"},"author":{"name":"\u0406\u0433\u043e\u0440 \u0406\u0432\u0456\u0446\u044c\u043a\u0438\u0439","@id":"https:\/\/ivitskiy.com\/blog\/#\/schema\/person\/38061cc414d45a1be7b9334efbef881e"},"headline":"\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 Google Ads","datePublished":"2021-04-22T11:22:09+00:00","dateModified":"2026-08-09T22:29:31+00:00","mainEntityOfPage":{"@id":"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/"},"wordCount":303,"publisher":{"@id":"https:\/\/ivitskiy.com\/blog\/#\/schema\/person\/38061cc414d45a1be7b9334efbef881e"},"image":{"@id":"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/#primaryimage"},"thumbnailUrl":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/cover-37-1.png","articleSection":["\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0438 \u0430\u0443\u0434\u0438\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/","url":"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/","name":"\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442 \u0441\u0430\u043c\u043e\u043c\u0443: \u043f\u043e\u0448\u0430\u0433\u043e\u0432\u044b\u0439 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 Google Ads","isPartOf":{"@id":"https:\/\/ivitskiy.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/#primaryimage"},"image":{"@id":"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/#primaryimage"},"thumbnailUrl":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/cover-37-1.png","datePublished":"2021-04-22T11:22:09+00:00","dateModified":"2026-08-09T22:29:31+00:00","description":"\u0410\u0443\u0434\u0438\u0442 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043d\u044b\u0435 \u043c\u0435\u0441\u0442\u0430, \u0443\u0437\u043d\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430 \u0438 \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0438 \u043d\u0430\u0439\u0442\u0438 \u0441\u0432\u043e\u0438 \u0442\u043e\u0447\u043a\u0438 \u0440\u043e\u0441\u0442\u0430. \u041a\u0430\u043a \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c?","breadcrumb":{"@id":"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/#primaryimage","url":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/cover-37-1.png","contentUrl":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/04\/cover-37-1.png","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/ivitskiy.com\/blog\/ru\/kak-sdelat-audit-reklamnoy-kampanii\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/ivitskiy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/ivitskiy.com\/blog\/#website","url":"https:\/\/ivitskiy.com\/blog\/","name":"\u0411\u043b\u043e\u0433 \u0418\u0433\u043e\u0440\u044f \u0418\u0432\u0438\u0446\u043a\u043e\u0433\u043e","description":"","publisher":{"@id":"https:\/\/ivitskiy.com\/blog\/#\/schema\/person\/38061cc414d45a1be7b9334efbef881e"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ivitskiy.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":["Person","Organization"],"@id":"https:\/\/ivitskiy.com\/blog\/#\/schema\/person\/38061cc414d45a1be7b9334efbef881e","name":"\u0406\u0433\u043e\u0440 \u0406\u0432\u0456\u0446\u044c\u043a\u0438\u0439","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/07\/logo-main.png","url":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/07\/logo-main.png","contentUrl":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/07\/logo-main.png","width":1198,"height":500,"caption":"\u0406\u0433\u043e\u0440 \u0406\u0432\u0456\u0446\u044c\u043a\u0438\u0439"},"logo":{"@id":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/07\/logo-main.png"},"description":"\u0406\u0433\u043e\u0440 \u0406\u0432\u0456\u0446\u044c\u043a\u0438\u0439 \u2014 \u043e\u0434\u0438\u043d \u0456\u0437 \u043f\u0440\u043e\u0432\u0456\u0434\u043d\u0438\u0445 \u0441\u0432\u0456\u0442\u043e\u0432\u0438\u0445 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0456\u0432 \u0437 Google Ads: \u21166 \u0443 The Top 50 Most Influential PPC Experts (2026) \u0442\u0430 \u0454\u0434\u0438\u043d\u0438\u0439 \u0443\u043a\u0440\u0430\u0457\u043d\u0435\u0446\u044c \u0443 \u0442\u043e\u043f-10 \u0441\u0432\u0456\u0442\u043e\u0432\u043e\u0457 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0435\u043b\u0456\u0442\u0438. PhD \u0437 \u043c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u043c\u043e\u0434\u0435\u043b\u044e\u0432\u0430\u043d\u043d\u044f, \u0434\u043e\u0446\u0435\u043d\u0442, \u0430\u0432\u0442\u043e\u0440 \u043f\u043e\u043d\u0430\u0434 200 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0439, 3 \u043c\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0456\u0439 \u0456 50+ \u043f\u0430\u0442\u0435\u043d\u0442\u0456\u0432. \u041e\u0444\u0456\u0446\u0456\u0439\u043d\u0438\u0439 Google Partner. \u041f\u0456\u0434 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f\u043c \u2014 \u043f\u043e\u043d\u0430\u0434 $770 \u043c\u043b\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u0456\u0432; \u043a\u043b\u0456\u0454\u043d\u0442\u0438 \u0449\u043e\u043c\u0456\u0441\u044f\u0446\u044f \u043e\u0442\u0440\u0438\u043c\u0443\u044e\u0442\u044c \u043c\u0456\u043b\u044c\u0439\u043e\u043d\u0438 \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u0443 \u0437 Google-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0443 50+ \u043d\u0456\u0448\u0430\u0445. \u0410\u0432\u0442\u043e\u0440 \u043a\u043d\u0438\u0433\u0438 \u043f\u0440\u043e Google-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 (\u21161 New Release \u043d\u0430 Amazon US, \u0432\u0438\u0434\u0430\u043d\u0430 \u0442\u0440\u044c\u043e\u043c\u0430 \u043c\u043e\u0432\u0430\u043c\u0438), \u0441\u043f\u0456\u043a\u0435\u0440 Hero Conf, Adworld Experience \u0442\u0430 \u0456\u043d\u0448\u0438\u0445 \u043f\u0440\u043e\u0432\u0456\u0434\u043d\u0438\u0445 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0439. \u0417\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043a\u043e\u043b\u0438 Google Ads \u0434\u043b\u044f \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0446\u0456\u0432. \u041f\u043e\u043d\u0430\u0434 15 \u0440\u043e\u043a\u0456\u0432 \u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0443\u0454 \u043c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0443 \u0434\u043b\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u0438.","sameAs":["http:\/\/ivitskiy.com\/blog"]}]}},"_links":{"self":[{"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":16,"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":5674,"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions\/5674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/media\/2580"}],"wp:attachment":[{"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}