{"id":397,"date":"2021-05-24T16:11:00","date_gmt":"2021-05-24T13:11:00","guid":{"rendered":"https:\/\/blog.ivitskiy.com\/?p=397"},"modified":"2026-08-10T01:29:31","modified_gmt":"2026-08-09T22:29:31","slug":"kampanii-dlya-prilozheniy","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/ru\/kampanii-dlya-prilozheniy\/","title":{"rendered":"\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043b\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 &#8212; \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0440\u0435\u0441\u0443\u0440\u0441 \u0443\u0436\u0435 \u0434\u043b\u044f \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043c\u043d\u043e\u0433\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438 \u0443\u0441\u043b\u0443\u0433. App Annie App Annie (\u0432\u0435\u0434\u0443\u0449\u0438\u0439 \u043c\u0438\u0440\u043e\u0432\u043e\u0439 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430) \u043e\u0431\u043d\u0430\u0440\u043e\u0434\u043e\u0432\u0430\u043b\u0430 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u044f\u044e\u0449\u0438\u0435 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f: \u0432 2018 \u0433\u043e\u0434\u0443 \u0432 Apple App Store \u0438 Google Play \u0431\u044b\u043b\u043e 113 \u043c\u043b\u0440\u0434 \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u0439 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u044e  $76 \u043c\u043b\u0440\u0434. \u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u043f\u043e\u0440\u0442\u0430\u043b\u0430: \u0432 2018 \u0433\u043e\u0434\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0434\u0435\u0432\u0430\u0439\u0441\u043e\u0432 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043b 3 \u0447\u0430\u0441\u0430, \u0441\u0438\u0434\u044f \u0432 \u0441\u043a\u0430\u0447\u0430\u043d\u043d\u044b\u0445 \u0440\u0435\u0441\u0443\u0440\u0441\u0430\u0445. \u0427\u0442\u043e \u0434\u0430\u043b\u044c\u0448\u0435? \u041f\u043e \u043e\u0446\u0435\u043d\u043a\u0435 App Annie \u0432 2022 \u0433\u043e\u0434\u0443 \u043e\u0431\u043e\u0440\u043e\u0442 \u0440\u044b\u043d\u043a\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442 $6,3 \u0442\u0440\u043b\u043d. \u0414\u0435\u043b\u0430\u0435\u043c \u0432\u044b\u0432\u043e\u0434: \u0437\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u043c\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0430\u043c\u0438 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u0433\u0434\u0430 \u0432\u0430\u0448\u0430 \u0446\u0435\u043b\u0435\u0432\u0430\u044f \u2014 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u043e\u0432, \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u0435\u0442 \u0432\u043e\u043f\u0440\u043e\u0441: \u043a\u0430\u043a \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c \u0441\u0432\u043e\u0439 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0440\u0435\u0441\u0443\u0440\u0441 \u0441\u0440\u0435\u0434\u0438 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0434\u0440\u0443\u0433\u0438\u0445? \u0412 \u044d\u0442\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043e\u0442\u0432\u0435\u0442 \u043e\u0434\u0438\u043d &#8212; \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\">\u0413\u0434\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0432\u0441\u0435\u0445 \u0440\u0435\u0441\u0443\u0440\u0441\u0430\u0445 Google: Google \u041f\u043e\u0438\u0441\u043a, Google Play, YouTube, \u041a\u041c\u0421, \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u0432 Google \u043f\u043e\u0438\u0441\u043a\u0435, \u0441\u0430\u0439\u0442\u044b \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0432 \u0438 \u0442.\u0434.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440,<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google\">\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u0441\u0435\u0442\u044c Google<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"490\" height=\"347\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-24.png\" alt=\"\" class=\"wp-image-399\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-24.png 490w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-24-300x212.png 300w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u043f\u043e\u0434\u0431\u0438\u0440\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0432 Google Play, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0438\u0449\u0443\u0442 \u0432\u0430\u0448 \u0440\u0435\u0441\u0443\u0440\u0441.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-play\">Google Play<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"622\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-26.png\" alt=\"\" class=\"wp-image-401\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-26.png 485w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-26-234x300.png 234w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-26-312x400.png 312w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043f\u043e\u0438\u0441\u043a\u0430;<\/li>\n\n\n\n<li>\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430:&#187;\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u0434\u043b\u044f \u0432\u0430\u0441&#187;;<\/li>\n\n\n\n<li>\u0420\u0430\u0437\u0434\u0435\u043b\u044b&#187;\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c&#187; \u0438&#187;\u041f\u043e\u0445\u043e\u0436\u0438\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f&#187;.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043b\u044e\u0434\u044f\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0432\u043e\u0434\u044f\u0442 \u043f\u043e\u0445\u043e\u0436\u0438\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u043d\u0430 \u0432\u0430\u0448\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435. <\/p>\n\n\n\n<!-- cta-anchor -->\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-youtube\">YouTube<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-27-1024x539.png\" alt=\"\" class=\"wp-image-402\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-27-1024x539.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-27-300x158.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-27-768x404.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-27-760x400.png 760w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-27.png 1266w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 YouTube \u0442\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0442 \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 &#8212; \u0441\u043a\u0430\u0447\u0430\u044e\u0442 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h--1\">\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e-\u043c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u0441\u0435\u0442\u044c<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"492\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-28.png\" alt=\"\" class=\"wp-image-403\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-28.png 574w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-28-300x257.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/05\/image-28-467x400.png 467w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gmail<\/li>\n\n\n\n<li>\u0414\u0440\u0443\u0433\u0438\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f<\/li>\n\n\n\n<li>\u041c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432, \u0431\u043b\u043e\u0433\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0441\u0430\u0439\u0442\u044b \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0435\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u0443?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0435\u0439\u0447\u0430\u0441 \u043d\u0430\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0432 iTunes App Store \u0438 Google Play \u0431\u043e\u043b\u0435\u0435 1.5 \u043c\u043b\u043d. \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439. \u042d\u0442\u043e \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0443\u0435\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u043e\u043d\u0438 \u0438\u043c\u0435\u044e\u0442 \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0438\u0445 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0434\u0430\u0436, \u043f\u043e\u0432\u044b\u0441\u0438\u0442 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043a \u043d\u0435\u043c\u0443., \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0434\u043b\u044f \u0431\u043b\u043e\u0433\u043e\u0432 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u043f\u0440\u043e\u0447\u0435\u0435. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0430\u043a \u0436\u0435 \u0432\u0430\u043c \u0431\u0443\u0434\u0435\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e \u0443\u0437\u043d\u0430\u0442\u044c \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435<a href=\"https:\/\/ivitskiy.com\/blog\/ru\/chto-takoe-targetirovannaya-reklama\/\"> \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/a>. <\/p>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 &#8212; \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0440\u0435\u0441\u0443\u0440\u0441 \u0443\u0436\u0435 \u0434\u043d\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438 \u0443\u0441\u043b\u0443\u0433. App Annie \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u0430: \u0432 2018\u0433. \u0431\u044b\u043b\u043e 113\u043c\u043b\u0440\u0434 \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u044e $76\u043c\u043b\u0440\u0434.<\/p>\n","protected":false},"author":1,"featured_media":2523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-reklamnyh-kampaniy-google-ads","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043b\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439<\/title>\n<meta name=\"description\" content=\"\u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 - \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0440\u0435\u0441\u0443\u0440\u0441 \u0443\u0436\u0435 \u0434\u043d\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438 \u0443\u0441\u043b\u0443\u0433. 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