{"id":4259,"date":"2026-07-27T23:13:37","date_gmt":"2026-07-27T20:13:37","guid":{"rendered":"https:\/\/ivitskiy.com\/blog\/how-to-set-up-google-ads\/"},"modified":"2026-07-27T23:13:37","modified_gmt":"2026-07-27T20:13:37","slug":"how-to-set-up-google-ads","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/en\/how-to-set-up-google-ads\/","title":{"rendered":"How to set up Google Ads: a step by step guide"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google Ads can bring visitors who submit leads and make purchases. It works 365 days a year, 7 days a week, and 24 hours a day, but profitable results still depend on setup and control.<\/p>\n\n\n\n<div class=\"tldr\"><strong>In short:<\/strong> Create an account in Expert Mode, launch a Search campaign without goal guidance, configure conversions first, turn off extra networks, set location and language targeting, begin with 1 or 2 phrase match keywords, prepare several headlines and descriptions, and choose a daily budget in dollars that you can safely test. Do not hand bidding to automation until conversion data is verified.<\/div>\n\n\n\n<aside class=\"update-note\"><strong>Updated July 2026:<\/strong> this setup guide now clarifies Search Partners, Smart Bidding, and bids, with an expanded FAQ and next steps.<\/aside>\n\n\n\n<p class=\"wp-block-paragraph\">Some advertisers build a system that can generate profit. Others give Google too much control and pay for the algorithm&#8217;s education with their own budget. The steps below are designed for a controlled first test.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create your Google Ads account<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Open Google Ads and sign in with your Google Account.<\/li>\n<li>Switch to Expert Mode so every setting is available.<\/li>\n<li>Choose the billing country, time zone, and currency. A US business would normally use dollars.<\/li>\n<li>Check the payments profile before launching ads.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Create a new campaign<\/h2>\n\n\n\n<section class=\"first-hand-note\"><h3>What I define before the first ad<\/h3><p>I start with a demand map, campaign structure, and precise conversion definitions. Only then do I write ads. Strong copy cannot fix mixed intent or the wrong optimization signal.<\/p><\/section>\n\n\n\n<ol class=\"wp-block-list\"><li>Select <strong>Create<\/strong>, then <strong>Campaign<\/strong>.<\/li>\n<li>Choose <strong>Create a campaign without a goal&#8217;s guidance<\/strong>.<\/li>\n<li>Select <strong>Search<\/strong>.<\/li>\n<li>Add only conversion goals that represent real business value.<\/li>\n<li>Do not treat secondary actions as primary goals.<\/li>\n<li>Give the campaign a clear name.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Set up bidding<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If conversion tracking is accurate, you can optimize for conversions. Set a target CPA only when reliable historical data exists. Without data, a cautious manual CPC launch can help collect the first signals.<\/p>\n\n\n\n<aside class=\"key-stat\">\ud83d\udcca <strong>Evidence from practice:<\/strong> in accounts spending more than $1M, target based Smart Bidding through tCPA and tROAS accounts for 72.7% of spend. Manual or enhanced CPC accounts for 3.6%, while Maximize Conversions without a target accounts for 1.5%. Manual CPC can support a cautious launch, but scaling requires accurate conversions and explicit CPA or ROAS targets. <em>Source: analysis of $133M in ad spend.<\/em><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\">Configure the Search campaign<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Initially turn off Google Search Partners and the Google Display Network so traffic sources do not get mixed.<\/li>\n<li>Target only cities, states, regions, or countries you actually serve.<\/li>\n<li>Select the languages your prospective customers use.<\/li>\n<li>Do not expand audiences without a separate hypothesis.<\/li>\n<li>If a fast response is essential, use an ad schedule, such as Monday through Friday from 9:00 AM to 5:00 PM.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Choose keywords<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For a first launch, 1 or 2 core phrase match keywords are enough. Do not add a large list immediately. After collecting data, you can replace keywords, remove them, or split them into separate ad groups. Review search terms regularly and add negative keywords.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create a responsive search ad<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Enter the final URL of the most relevant landing page.<\/li>\n<li>Add up to 15 distinct headlines with specific benefits, relevant keywords, and calls to action.<\/li>\n<li>Add up to 4 descriptions. Each has a 90 character limit.<\/li>\n<li>Review the mobile and desktop previews.<\/li>\n<li>Add useful assets. They are optional, but they can make the ad more prominent.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Set the budget<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Choose a daily budget in dollars that you can afford to use for a test. Verify locations, languages, bids, keywords, ads, and conversions, then select <strong>Publish campaign<\/strong>. You do not have to accept every Google recommendation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prelaunch checklist<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Conversion tracking records the correct valuable actions.<\/li>\n<li>Search Partners and Display Network are off for a clean test.<\/li>\n<li>Locations, languages, and schedule match business operations.<\/li>\n<li>Each ad group contains closely related intent and uses a relevant landing page.<\/li>\n<li>The budget can produce data without creating unacceptable risk.<\/li><\/ul>\n\n\n\n<!-- cta-anchor -->\n\n\n\n<h2 class=\"wp-block-heading\">Ready to use ad copy examples<\/h2>\n\n\n\n<div class=\"faq-links\"><div class=\"faq-item\"><span class=\"faq-q\">Ad 1<\/span> Headlines: Request Google Ads Setup; Google Ads Campaign Setup. Descriptions: Get a budget and lead forecast before launch.; Search ads for leads, calls, and online sales.<\/div><div class=\"faq-item\"><span class=\"faq-q\">Ad 2<\/span> Headlines: Google Ads Audit; Google Ads Expert. Descriptions: Check bids, keywords, and conversions before increasing spend.; Setup without unnecessary goals, networks, or broad reach.<\/div><div class=\"faq-item\"><span class=\"faq-q\">Ad 3<\/span> Headlines: PPC Advertising; Advertising for Business. Descriptions: Launch Google Ads with a clear structure and spend controls.; Start with Search and pay for clicks from relevant customers.<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What next?<\/h2>\n\n\n\n<div class=\"faq-links\"><div class=\"faq-item\"><a href=\"https:\/\/ivitskiy.com\/blog\/ru\/chto-takoe-google-ads\/\">Getting started with Google Ads<\/a><\/div><div class=\"faq-item\"><a href=\"https:\/\/ivitskiy.com\/blog\/ru\/tri-oshibki-kotorye-mogut-slit-polovinu-byudzheta-v-google-ads-i-vazhnye-nastroyki-akkaunta\/\">3 mistakes that can waste half your budget<\/a><\/div><div class=\"faq-item\"><a href=\"https:\/\/ivitskiy.com\/blog\/ru\/lovushka-avtoprimeneniy-ot-google-ads-kak-izbezhat-problem\/\">How to control automatically applied recommendations<\/a><\/div><div class=\"faq-item\"><a href=\"https:\/\/ivitskiy.com\/blog\/ru\/kak-oplatit-reklamu-google-ads\/\">How to pay for Google Ads<\/a><\/div><div class=\"faq-item\"><a href=\"https:\/\/ivitskiy.com\/blog\/ru\/ne-pokazyvaetsya-reklamnoe-obyavlenie-v-google-ads\/\">What to check when ads are not serving<\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Good setup does not end at publication. Review search terms, conversions, bids, and spend, then make changes based on evidence.<\/p>\n\n\n\n<aside class=\"limits-note\"><h3>When this does not apply<\/h3><ul><li>Correct setup cannot create demand or fix an uncompetitive offer or weak landing page.<\/li><li>Conversion based automated bidding should not be evaluated before valuable actions are tracked accurately.<\/li><li>Broad match keywords without search term reviews and negative keywords can quickly spend money on irrelevant traffic.<\/li><\/ul><\/aside>\n\n","protected":false},"excerpt":{"rendered":"<p>Account, campaign, keywords, ads and budget, step by step. Pre launch checklist and ready to use ad copy inside.<\/p>\n","protected":false},"author":1,"featured_media":4276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[],"class_list":["post-4259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-setup","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Set Up Google Ads: Step by Step Guide 2026<\/title>\n<meta name=\"description\" content=\"Account, campaign, keywords, ads and budget, step by step. 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