{"id":4261,"date":"2026-07-27T23:13:37","date_gmt":"2026-07-27T20:13:37","guid":{"rendered":"https:\/\/ivitskiy.com\/blog\/google-ads-course\/"},"modified":"2026-09-30T11:19:21","modified_gmt":"2026-09-30T08:19:21","slug":"google-ads-course","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/en\/google-ads-course\/","title":{"rendered":"Google Ads course by Igor Ivitskiy"},"content":{"rendered":"\n
In short:<\/strong> This is an overview of Igor Ivitskiy’s Google Ads course for business owners, marketers, and PPC specialists who want a manageable advertising system rather than theory for its own sake. The course covers Google Ads economics, launching a first campaign, forecasting budget and profit, optimization, and troubleshooting. It includes 9 modules, 1 year of access to the lessons, and question and answer sessions with Igor.<\/div>\n\n\n\n

Advertising does not become profitable because someone clicked the right button in Google Ads. You need to understand the economics, build the acquisition system, give Google’s algorithms accurate data, and improve performance consistently.<\/p>\n\n\n\n

When campaigns are launched on instinct, the budget becomes tuition. There may be impressions, clicks, and recommendations from Google, but sales are scarce or too expensive. This course is designed to show exactly where profit breaks down and what to do about it.<\/p>\n\n\n\n

What this Google Ads course covers<\/h2>\n\n\n\n

Igor Ivitskiy’s flagship course treats Google Ads as a business growth system. The program covers fast setup from scratch, budget and profit modelling, the ad auction, Search, Display, Performance Max, video, remarketing, optimization, and troubleshooting.<\/p>\n\n\n\n

The sequence is deliberate: thinking, economics, campaign architecture, then management. Google Ads stops being a collection of interface tabs and becomes a controllable customer acquisition model.<\/p>\n\n\n

\"Google<\/figure>\n\n\n\n

What is inside the course<\/h2>\n\n\n\n
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    1. Managing incoming signals.<\/strong> Setting up data collection so Google’s algorithm learns from real purchases rather than any lead, with an AI curator and ROI decomposition.<\/li>\n\n\n
    2. The precise launch method.<\/strong> A launch protocol that filters out irrelevant traffic before the campaign starts, including with neural networks.<\/li>\n\n\n
    3. AI-based optimization, scaling, and troubleshooting.<\/strong> Using AI to improve performance, reading the data Google hides, and telling real problems from false signals.<\/li>\n\n\n
    4. Data architecture and search remarketing.<\/strong> Clean audience segments that bring back people who left to compare, at the moment they search again.<\/li>\n\n\n
    5. Visual remarketing.<\/strong> Frequency control, protecting audiences from fatigue, and AI-generated creative for banners.<\/li>\n\n\n
    6. YouTube remarketing.<\/strong> Combining video remarketing types for different stages of doubt.<\/li>\n\n\n
    7. YouTube lead generation.<\/strong> Custom audiences and strategies that turn cold YouTube traffic into leads.<\/li>\n\n\n
    8. Performance Max for lead generation.<\/strong> PMax setup with quality control and blocking of irrelevant placements.<\/li>\n\n\n
    9. Growth lab.<\/strong> Search, remarketing, YouTube and Performance Max combined into one system from the first search to the purchase decision.<\/li>\n<\/ol>\n\n\n\n

      The format is designed for busy people: nine modules, from clean conversion data for the algorithm to one system across Search, remarketing, YouTube and Performance Max, with plain language explanations of complex ideas. Students receive 1 year of access and can join group question and answer sessions with Igor.<\/p>\n\n\n\n

      What I teach before opening the interface<\/h3>

      Since 2006, I have built Google Ads training around measurement and economics. First we define the valuable action, the acceptable acquisition cost, and the path to profitability. Only then do we launch a campaign. The interface changes, but this foundation remains.<\/p><\/section>\n\n\n\n

      Google’s official learning paths and certifications are available through Google Skillshop<\/a>.<\/p>\n\n\n\n\n\n\n\n

      Who the course is for<\/h2>\n\n\n\n