{"id":5096,"date":"2026-08-09T18:39:25","date_gmt":"2026-08-09T15:39:25","guid":{"rendered":"https:\/\/ivitskiy.com\/blog\/board-tour\/"},"modified":"2026-08-09T18:39:25","modified_gmt":"2026-08-09T15:39:25","slug":"board-tour","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/en\/board-tour\/","title":{"rendered":"Board Club City Tour: Igor Ivitskiy Speaking Across Europe and the US"},"content":{"rendered":"\n<div class=\"tldr\"><strong>In short:<\/strong> Igor Ivitskiy has been a recurring guest speaker at Board, a private business club for entrepreneurs, with appearances across the United States and Europe. The tour record runs from New York in 2024 to Alicante in August 2026 and is united by one subject: the AI era in advertising and marketing. This is an overview of the tour, not a reconstruction of individual talks, because no recordings are available.<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This overview brings together Board meetings held in cities across Europe and the United States between 2024 and 2026. The recurring guest speaker was <a href=\"https:\/\/ivitskiy.com\/en\/ivitskiy\/\">Igor Ivitskiy<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shared subject was <strong>the AI era in advertising and marketing<\/strong>. Rather than treating each date as an unrelated appearance, the tour places the same strategic question before entrepreneurial communities in different cities: what changes when AI becomes part of the advertising and marketing environment?<\/p>\n\n\n\n<div class=\"diag-tree\">\n<div class=\"diag-branch\"><span class=\"diag-branch__num\">1<\/span><strong>United States, 2024<\/strong><br>New York.<\/div>\n<div class=\"diag-branch\"><span class=\"diag-branch__num\">2<\/span><strong>Europe, 2024<\/strong><br>Nice, Prague and Budapest.<\/div>\n<div class=\"diag-branch\"><span class=\"diag-branch__num\">3<\/span><strong>Europe, 2025<\/strong><br>Frankfurt, Barcelona and London.<\/div>\n<div class=\"diag-branch diag-branch--wide\"><span class=\"diag-branch__num\">4<\/span><strong>Europe, 2026<\/strong><br>Vienna, Valencia and Alicante.<\/div>\n<\/div>\n<div class=\"viz-src\">Source: Board tour appearance record, 2024\u20132026.<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">One subject across entrepreneurial communities<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/08\/inline-board-tour.jpg\" alt=\"Route across European cities with pinned stops\"\/><figcaption class=\"wp-element-caption\">Route across European cities with pinned stops<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising and marketing are practical places to examine the AI shift because platform automation meets business choices there. The useful discussion is therefore broader than a catalogue of tools. It concerns the relationship between what an advertising system can automate and what an entrepreneur still has to define, judge and take responsibility for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Board format matters to that framing. These are meetings of a private business club for entrepreneurs, so the subject sits in an operating context rather than a general technology showcase. Repeating it in different cities also makes the tour a continuing line of discussion, not a single date presented as a universal answer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For comparison with Igor\u2019s wider speaking work, the <a href=\"https:\/\/ivitskiy.com\/blog\/en\/hero-conf-2025\/\">Hero Conf 2025 appearance<\/a> and the <a href=\"https:\/\/ivitskiy.com\/blog\/en\/ecomteam-2025\/\">eComTeam 2025 appearance<\/a> document two other settings in which advertising and marketing were discussed. They provide context, but they are not evidence of what was said at the Board meetings.<\/p>\n\n\n\n<section class=\"first-hand-note\"><p><strong>Why I return to this subject<\/strong><\/p><p>I keep the focus on the AI era in advertising and marketing because this is where entrepreneurs have to connect new platform capabilities with their own business judgement. A new city changes the setting, but it does not remove that responsibility.<\/p><\/section>\n\n\n\n<p class=\"wp-block-paragraph\">This overview deliberately stays at the strategic level. In a learning context, detailed methods should be assessed against a specific business and its own advertising data, not inferred from a list of appearances.<\/p>\n\n\n\n<!-- cta-anchor -->\n\n\n\n<h2 class=\"wp-block-heading\">Key insights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>This was a recurring speaking series.<\/strong> The record covers Board meetings in the United States and Europe from 2024 through 2026.<\/li>\n<li><strong>One theme connects every appearance.<\/strong> Each entry belongs to the same subject: the AI era in advertising and marketing.<\/li>\n<li><strong>AI in advertising still needs business direction.<\/strong> Google\u2019s official guide to <a href=\"https:\/\/support.google.com\/google-ads\/answer\/12159014?hl=en\" target=\"_blank\" rel=\"noopener\">steering AI-powered Search ads<\/a> describes controls that let advertisers adjust automation to business needs.<\/li>\n<li><strong>Automation operates across more than bidding.<\/strong> Google\u2019s <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817?hl=en\" target=\"_blank\" rel=\"noopener\">Performance Max overview<\/a> explains that AI can work across bidding, budgets, audiences, creative and attribution while using objectives and inputs supplied by the advertiser.<\/li>\n<li><strong>The available evidence sets a clear boundary.<\/strong> The appearance record establishes cities, dates, format, speaker and theme, but it does not establish the detailed content or results of any individual talk.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Board tour appearances<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New York, United States, 2024<\/li>\n<li>Nice, France, June 28, 2024, opening of the local chapter<\/li>\n<li>Prague, Czech Republic, October 10, 2024<\/li>\n<li>Budapest, Hungary, October 11, 2024<\/li>\n<li>Frankfurt, Germany, May 15, 2025<\/li>\n<li>Barcelona, Spain, May 16, 2025<\/li>\n<li><a href=\"https:\/\/ivitskiy.com\/blog\/en\/board-london-2025\/\">London, United Kingdom, October 17, 2025<\/a><\/li>\n<li>Vienna, Austria, February 25, 2026<\/li>\n<li>Valencia, Spain, June 5, 2026<\/li>\n<li>Alicante, Spain, August 2026<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The chronology begins with New York, continues across European cities, and then extends into 2026. The London entry has its own article because that appearance is documented separately; the present page keeps the full Board route visible in one place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The theme gives this geography coherence. The appearance record does not claim that every meeting used identical material, but it does identify the same umbrella subject throughout: how the AI era relates to advertising and marketing. That focus is especially relevant in an entrepreneurial setting, where platform changes are considered alongside business decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The range of locations is important as context, not as proof of a universal formula. It shows that the topic was brought to Board meetings in the United States and Europe over several years. Without recordings, any stronger comparison between cities would go beyond the available evidence.<\/p>\n\n\n\n<aside class=\"limits-note\"><p><strong>When this does not apply<\/strong><\/p><ul>\n<li><strong>When a detailed talk summary is required.<\/strong> No recordings are available, so this article does not reconstruct arguments, examples or audience questions.<\/li>\n<li><strong>When the city editions need to be compared.<\/strong> The record confirms one shared theme, but it does not document how the material differed from one meeting to another.<\/li>\n<li><strong>When outcomes need to be attributed to a talk.<\/strong> The appearance list contains no campaign results or business results linked to these meetings.<\/li>\n<\/ul><\/aside>\n\n\n\n<div class=\"key-takeaways\">\n<p><strong>Key takeaways<\/strong><\/p>\n<p>The Board tour record connects appearances in the United States and Europe from 2024 to 2026.<\/p>\n<p>One subject unites the route: the AI era in advertising and marketing.<\/p>\n<p>The page documents where and when Igor appeared, while leaving undocumented talk details unstated.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Igor Ivitskiy has been a recurring guest speaker at Board, a private business club for entrepreneurs, with appearances across the United States and<\/p>\n","protected":false},"author":0,"featured_media":5099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[],"class_list":["post-5096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conference-talks","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Board club city tour: speaking across Europe and the US<\/title>\n<meta name=\"description\" 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