{"id":524,"date":"2021-06-15T12:26:33","date_gmt":"2021-06-15T09:26:33","guid":{"rendered":"https:\/\/blog.ivitskiy.com\/?p=524"},"modified":"2026-08-24T18:08:26","modified_gmt":"2026-08-24T15:08:26","slug":"ga-4-vs-universal-analytics","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/ru\/ga-4-vs-universal-analytics\/","title":{"rendered":"GA 4 VS Universal Analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0412 2019 \u0433\u043e\u0434\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u043d\u043e\u0432\u044b\u0439 \u0441\u0435\u0440\u0432\u0438\u0441 \u00ab\u0412\u0435\u0431-\u0441\u0430\u0439\u0442\u044b + \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u00bb. \u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0435\u0439 \u044f\u0432\u043b\u044f\u043b\u043e\u0441\u044c \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0441 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u0441\u0430\u0439\u0442\u043e\u0432 \u0432 \u043e\u0434\u043d\u043e\u043c \u0443\u0434\u043e\u0431\u043d\u043e\u043c \u0440\u0435\u0441\u0443\u0440\u0441\u0435. \u0414\u043e\u043b\u0433\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0441\u0435\u0440\u0432\u0438\u0441 \u0434\u043e\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043b\u0438 \u0438 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438, \u043f\u0443\u0441\u043a\u0430\u043b\u0438 \u0431\u0435\u0442\u0430-\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u043d\u0430\u043a\u043e\u043d\u0435\u0446 \u0432\u044b\u0448\u0435\u043b \u043a\u043e\u043d\u0435\u0447\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043f\u043e\u0434 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c Google Analytics 4 (GA 4). \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u044f \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0443 \u043e\u0431 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043e\u0442\u043b\u0438\u0447\u0438\u044f\u0445 \u043c\u0435\u0436\u0434\u0443 GA 4 \u0438 Universal Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3, 2, 1 \u043f\u043e\u0435\u0445\u0430\u043b\u0438<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"321\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/06\/ga4-vs-universal-analytics-600-x-350-take-2-600x321-1.png\" alt=\"\" class=\"wp-image-525\" style=\"width:684px;height:366px\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/06\/ga4-vs-universal-analytics-600-x-350-take-2-600x321-1.png 600w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/06\/ga4-vs-universal-analytics-600-x-350-take-2-600x321-1-300x161.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-g-4-universal-analytics\">\u041e\u0442\u043b\u0438\u0447\u0438\u044f G\u0410 4 \u043e\u0442 Universal Analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u0440\u0430\u0437\u0432\u0435\u0440\u043d\u0443\u043b \u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0439 4-\u0439 \u0432\u0435\u0440\u0441\u0438\u0438, \u043d\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 GA 4 \u0438 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c\u0438 \u0432\u0435\u0440\u0441\u0438\u044f\u043c\u0438 Google Analytics \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u043c\u043e\u0434\u0435\u043b\u0438 \u0434\u0430\u043d\u043d\u044b\u0445, \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u043e\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0439&nbsp;<strong>(event-driven data model)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0430\u043a\u0438\u0435 \u0435\u0449\u0435 \u043e\u0442\u043b\u0438\u0447\u0438\u044f:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041c\u0435\u0442\u0440\u0438\u043a\u0438, \u0437\u0430\u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0432 GA 4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Universal Analytics \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0438 \u044d\u043a\u0440\u0430\u043d\u0430, \u0442\u043e G\u0410 4 \u0434\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446;<\/li>\n\n\n\n<li>\u0413\u043b\u0443\u0431\u0438\u043d\u0430 \u043f\u0440\u043e\u043a\u0440\u0443\u0442\u043a\u0438;<\/li>\n\n\n\n<li>\u041f\u043e\u0438\u0441\u043a \u043f\u043e \u0441\u0430\u0439\u0442\u0443;<\/li>\n\n\n\n<li>\u0412\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u0432\u0438\u0434\u0435\u043e;<\/li>\n\n\n\n<li>\u0421\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u0435 \u0444\u0430\u0439\u043b\u043e\u0432.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0441\u0435\u0441\u0441\u0438\u0439<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0432\u044f\u0437\u044b\u0432\u0430\u044f \u0440\u0435\u0441\u0443\u0440\u0441\u044b G\u0410 4 \u0441 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u043c \u0432 Google Ads, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0441\u043f\u0438\u0441\u043a\u043e\u0432 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u041f\u043e\u0441\u043b\u0435 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043d\u043e\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0434\u043e 48 \u0447\u0430\u0441\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, \u0432 G\u0410 4 + Web \u0435\u0441\u0442\u044c \u043d\u043e\u0432\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0412\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0438.<\/strong>&nbsp;\u0420\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043f\u043e\u0441\u0435\u0442\u0438\u0432\u0448\u0438\u0435 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442 \u0438\u043b\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0441\u0434\u0435\u043b\u0430\u044e\u0442 \u0437\u0430\u043a\u0430\u0437 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0441\u0435\u043c\u0438 \u0434\u043d\u0435\u0439.&nbsp;<\/li>\n\n\n\n<li><strong>\u0412\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u043e\u0442\u0442\u043e\u043a\u0430.<\/strong>&nbsp;\u0420\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442, \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u0442\u043e\u0433\u043e, \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043d\u0435 \u043f\u043e\u0441\u0435\u0442\u044f\u0442 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442 \u0438\u043b\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u0441\u0435\u043c\u0438 \u0434\u043d\u0435\u0439. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u044d\u0442\u0438\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u043e\u0441\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0437\u0430 \u0441\u0447\u0435\u0442 \u043e\u0445\u0432\u0430\u0442\u0430 \u043b\u044e\u0434\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0442 \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435. \u0418 \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0442\u0435\u0445, \u043a\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043d\u0435 \u0432\u0435\u0440\u043d\u0443\u0442\u044c\u0441\u044f \u043d\u0430 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Google Ads.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u0443\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u043d\u043e\u0432\u043e\u043c G\u0410 4 + Web \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u0443\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u0414\u0430\u043d\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u044c \u043f\u0443\u0442\u0438, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442 \u043d\u0430 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u044b \u0438 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<!-- cta-anchor -->\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u043a\u0430\u0436\u0434\u044b\u0439 \u0448\u0430\u0433, \u0447\u0442\u043e\u0431\u044b \u043e\u043d \u0431\u044b\u043b \u043b\u0438\u0431\u043e \u0441\u043e\u0431\u044b\u0442\u0438\u0435\u043c, \u043b\u0438\u0431\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u043c \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b\/\u044d\u043a\u0440\u0430\u043d\u0430;<\/li>\n\n\n\n<li>\u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043d\u0435 \u0431\u043e\u043b\u0435\u0435 10 \u0448\u0430\u0433\u043e\u0432 <\/li>\n\n\n\n<li> \u0420\u0430\u0437\u0432\u0435\u0440\u043d\u0438\u0442\u0435 \u0432\u0441\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0435 \u043f\u0443\u0442\u0438;<\/li>\n\n\n\n<li>\u0418\u0441\u0441\u043b\u0435\u0434\u0443\u0439\u0442\u0435 \u043f\u0443\u0442\u0438 \u0447\u0435\u0440\u0435\u0437 \u0441\u0435\u0430\u043d\u0441\u044b.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0412\u043e\u0440\u043e\u043d\u043a\u0438 \u0432 GA 4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0410\u043d\u0430\u043b\u0438\u0437 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u0440\u0430\u043d\u0435\u0435 \u0431\u044b\u043b \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0442\u043e\u043b\u044c\u043a\u043e \u0432 <a href=\"\/blog\/ru\/google-analytics-besplatno\/\">Google Analytics 360<\/a>. \u0421\u0435\u0439\u0447\u0430\u0441 \u0436\u0435 \u0438\u043c \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0432\u0441\u0435, \u0443 \u043a\u043e\u0433\u043e \u043f\u043e\u0434\u043a\u043b\u0447\u0435\u043d G\u0410 4 + Web.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\">\u0412<strong>\u044b\u0432\u043e\u0434<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0432\u0441\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 GA 4, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430\u043c \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u0431\u0443\u0434\u0435\u0442 \u0441\u043b\u043e\u0436\u043d\u043e \u0441\u0440\u0430\u0437\u0443 \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043d\u0430 GA4, \u0442\u0430\u043a \u043a\u0430\u043a GA 4 &#8212; \u044d\u0442\u043e \u043f\u043e\u043b\u043d\u0430\u044f \u043f\u0435\u0440\u0435\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0437\u043d\u0430\u043a\u043e\u043c\u043e\u0433\u043e Google Analytics \u0441 \u043d\u043e\u0432\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u044c\u044e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f.<\/p>\n<section class=\"first-hand-note\"><h3>\u041a\u0430\u043a \u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u0443\u044e \u0441\u043b\u043e\u0432\u0430\u0440\u044c GA4<\/h3><p>\u042f \u043d\u0430\u0447\u0438\u043d\u0430\u044e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0443 GA4 \u0441\u043e \u0441\u043b\u043e\u0432\u0430\u0440\u044f \u0441\u043e\u0431\u044b\u0442\u0438\u0439 \u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432, \u0430 \u043d\u0435 \u0441 \u043d\u0430\u0431\u043e\u0440\u0430 \u0433\u043e\u0442\u043e\u0432\u044b\u0445 \u043e\u0442\u0447\u0435\u0442\u043e\u0432. \u0414\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0437\u0430\u043f\u0438\u0441\u044b\u0432\u0430\u044e, \u043a\u0430\u043a\u043e\u0439 \u0432\u043e\u043f\u0440\u043e\u0441 \u043e\u043d\u043e \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442, \u043a\u0442\u043e \u0435\u0433\u043e \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442 \u0438 \u043a\u0430\u043a\u043e\u0439 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0434\u043e\u043b\u0436\u0435\u043d \u043f\u0440\u0438\u0439\u0442\u0438 \u0432 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u0445. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u044d\u0442\u043e\u043c\u0443 \u043d\u043e\u0432\u044b\u0435 \u043e\u0442\u0447\u0435\u0442\u044b \u0441\u043e\u0431\u0438\u0440\u0430\u044e\u0442\u0441\u044f \u0438\u0437 \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0444\u0430\u043a\u0442\u043e\u0432, \u0430 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043d\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0440\u0430\u0437\u043d\u044b\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f \u0432 \u0441\u043e\u0441\u0435\u0434\u043d\u0438\u0445 \u0440\u0430\u0437\u0434\u0435\u043b\u0430\u0445 \u0441\u0430\u0439\u0442\u0430.<\/p><\/section>\n<p>\u0421\u043e\u0431\u044b\u0442\u0438\u0439\u043d\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u0441\u0431\u043e\u0440\u0430 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u043e\u043f\u0438\u0441\u0430\u043d\u0430 \u0432 <a href=\"https:\/\/support.google.com\/analytics\/answer\/9356037?hl=ru\">\u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u043f\u0440\u0430\u0432\u043a\u0435 Google \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 4<\/a>.<\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041c\u043d\u043e\u0433\u0438\u0435 \u043e\u0442\u0447\u0435\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u043d\u044c\u0448\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0432 \u0441\u0432\u043e\u0435\u0439 \u0440\u0430\u0431\u043e\u0442\u0435 \u0431\u044b\u043b\u0438 \u0443\u0434\u0430\u043b\u0435\u043d\u044b \u0438\u043b\u0438 \u0437\u0430\u043c\u0435\u043d\u0435\u043d\u044b \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0435;<\/li>\n\n\n\n<li>\u041f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a&nbsp;<em>\u00ab\u0441\u0440\u0435\u0434\u043d\u0438\u0439\u00bb<\/em>&nbsp;\u0438&nbsp;<em>\u00ab\u043e\u0442\u043a\u0430\u0437\u044b\u00bb<\/em>, \u200b\u200b\u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0442;<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u0438 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0442\u0435\u0433\u043e\u0432 \u0442\u0430\u043a\u0436\u0435 \u0441\u0438\u043b\u044c\u043d\u043e \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u043d\u0430 Google Analytics 4 \u0432 2020 \u0433\u043e\u0434\u0443 \u043a\u0443\u0434\u0430 \u0441\u043b\u043e\u0436\u043d\u0435\u0435, \u0447\u0435\u043c \u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u0441 \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e <a href=\"https:\/\/ivitskiy.com\/blog\/ru\/chto-takoe-google-analytics-i-pochemu-on-tak-nuzhen\/\">Google Analytics<\/a> \u043d\u0430 Universal Analytics \u0432 2013 \u0433\u043e\u0434\u0443. \u041d\u043e \u044d\u0442\u043e\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043d\u0435\u0438\u0437\u0431\u0435\u0436\u0435\u043d \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>\u0412 2019 \u0433\u043e\u0434\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u043d\u043e\u0432\u044b\u0439 \u0441\u0435\u0440\u0432\u0438\u0441 Google Analytics 4 (GA 4) \u0447\u0435\u043c \u043e\u043d \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u0441\u0442\u0430\u0440\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0432 \u0447\u0435\u043c \u0435\u0433\u043e \u043f\u043b\u044e\u0441\u044b?<\/p>\n","protected":false},"author":1,"featured_media":2487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitika-i-konversii","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA 4 VS Universal Analytics<\/title>\n<meta name=\"description\" content=\"\u0412 2019 \u0433\u043e\u0434\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u043d\u043e\u0432\u044b\u0439 \u0441\u0435\u0440\u0432\u0438\u0441 Google Analytics 4 (GA 4) \u0447\u0435\u043c \u043e\u043d \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u0441\u0442\u0430\u0440\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0432 \u0447\u0435\u043c \u0435\u0433\u043e \u043f\u043b\u044e\u0441\u044b?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivitskiy.com\/blog\/ru\/ga-4-vs-universal-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA 4 VS Universal Analytics\" \/>\n<meta property=\"og:description\" content=\"\u0412 2019 \u0433\u043e\u0434\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u043d\u043e\u0432\u044b\u0439 \u0441\u0435\u0440\u0432\u0438\u0441 Google Analytics 4 (GA 4) \u0447\u0435\u043c \u043e\u043d \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u0441\u0442\u0430\u0440\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0432 \u0447\u0435\u043c \u0435\u0433\u043e \u043f\u043b\u044e\u0441\u044b?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivitskiy.com\/blog\/ru\/ga-4-vs-universal-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0411\u043b\u043e\u0433 \u0406\u0433\u043e\u0440\u044f \u0406\u0432\u0456\u0446\u044c\u043a\u043e\u0433\u043e \u043f\u0440\u043e Google \u0440\u0435\u043a\u043b\u0430\u043c\u0443\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-15T09:26:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-24T15:08:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2021\/06\/cover-524.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta 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