{"id":614,"date":"2024-04-10T09:00:55","date_gmt":"2024-04-10T06:00:55","guid":{"rendered":"https:\/\/blog.ivitskiy.com\/?p=614"},"modified":"2026-07-11T00:30:08","modified_gmt":"2026-07-10T21:30:08","slug":"nastroyka-konversiy-google-ads","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/nastroyka-konversiy-google-ads\/","title":{"rendered":"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 Google Ads: \u043f\u043e\u0448\u0430\u0433\u043e\u0432\u044b\u0439 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0432 Google Ads \u2014 \u044d\u0442\u043e \u0442\u043e, \u0447\u0442\u043e \u0434\u0430\u0435\u0442 \u0432\u0430\u043c \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u043a\u0430\u043a\u0438\u0435 \u0438\u043c\u0435\u043d\u043d\u043e <strong>\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/strong>. \u041a\u043b\u0438\u043a\u0438 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043f\u043e\u043a\u0430\u0437\u044b \u2014 \u044d\u0442\u043e \u0445\u043e\u0440\u043e\u0448\u043e. <em>\u041d\u043e \u0434\u0435\u043d\u044c\u0433\u0438 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u043b\u044e\u0434\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 <strong>\u0434\u0435\u043b\u0430\u044e\u0442 \u0437\u0430\u043a\u0430\u0437\u044b \u043d\u0430 \u0441\u0430\u0439\u0442\u0435<\/strong><\/em>. \u041e\u043d\u0438 <em>\u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435<strong> \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f<\/strong><\/em>: \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0442\u0441\u044f, \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0437\u0430\u044f\u0432\u043a\u0438. \u042d\u0442\u043e \u0438 \u0435\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0432 Google Ads.<\/p>\n\n\n\n<div class=\"tldr\"><strong>\u041a\u043e\u0440\u043e\u0442\u043a\u043e:<\/strong> \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0435\u0439 \u0432 Google Ads \u0441\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435: \u043f\u043e\u043a\u0443\u043f\u043a\u0430, \u0437\u0430\u044f\u0432\u043a\u0430, \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f, \u0437\u0432\u043e\u043d\u043e\u043a. \u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0434\u0432\u0443\u043c\u044f \u043f\u0443\u0442\u044f\u043c\u0438: \u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0442\u0435\u0433 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043d\u0430 \u0441\u0430\u0439\u0442 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0438\u043b\u0438 \u0437\u0430\u0432\u0435\u0441\u0442\u0438 \u0435\u0433\u043e \u0447\u0435\u0440\u0435\u0437 Google Tag Manager (\u0434\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430 \u0441\u043b\u0443\u0447\u0430\u0435\u0432 \u043f\u0440\u043e\u0449\u0435 \u0438 \u043d\u0430\u0434\u0451\u0436\u043d\u0435\u0435). \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0441\u044f \u0438\u0437 \u0447\u0435\u0442\u044b\u0440\u0451\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432: \u0441\u0430\u0439\u0442, \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0437\u0432\u043e\u043d\u043a\u0438, \u0438\u043c\u043f\u043e\u0440\u0442. \u0421\u0430\u043c\u0430\u044f \u0447\u0430\u0441\u0442\u0430\u044f \u043e\u0448\u0438\u0431\u043a\u0430 \u043d\u043e\u0432\u0438\u0447\u043a\u043e\u0432: \u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043f\u043e\u043b\u0435 \u00ab\u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u00bb \u043f\u0443\u0441\u0442\u044b\u043c, \u0445\u043e\u0442\u044f \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u0440\u0430\u0441\u0447\u0451\u0442\u0430 \u0443\u0436\u0435 \u0435\u0441\u0442\u044c. \u0411\u0435\u0437 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 Target CPA \u0438 Target ROAS \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u044e\u0442 \u0431\u044e\u0434\u0436\u0435\u0442 \u0432\u0441\u043b\u0435\u043f\u0443\u044e, \u043d\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u044f \u0434\u0435\u0448\u0451\u0432\u0443\u044e \u0437\u0430\u044f\u0432\u043a\u0443 \u0438 \u043a\u0440\u0443\u043f\u043d\u0443\u044e \u0441\u0434\u0435\u043b\u043a\u0443.<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u041a\u0430\u043a \u041c\u0410\u041a\u0421\u0418\u041c\u0410\u041b\u042c\u041d\u041e \u041c\u041e\u041d\u0415\u0422\u0418\u0417\u0418\u0420\u041e\u0412\u0410\u0422\u042c \u041a\u041e\u041d\u0412\u0415\u0420\u0421\u0418\u0418? \u041f\u043e\u043b\u043d\u044b\u0439 \u0413\u0410\u0419\u0414 \u041f\u041e \u041d\u0410\u0421\u0422\u0420\u041e\u0419\u041a\u0415 \u041a\u041e\u041d\u0412\u0415\u0420\u0421\u0418\u0419 Google Ads!\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/VTP3I8uS0-4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u041f\u043e\u0448\u0430\u0433\u043e\u0432\u0430\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0432 Google Ads<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/ivitskiy.com\/blog\/besplatnyy-audit\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/06\/image-66.png\" alt=\"\" class=\"wp-image-1596\"\/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/ivitskiy.com\/blog\/obratnaya-svyaz\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/06\/image-67.png\" alt=\"\" class=\"wp-image-1597\"\/><\/a><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0432 Google Ads \u043c\u043e\u0436\u043d\u043e \u0443\u0437\u043d\u0430\u0442\u044c \u043f\u0440\u0438 \u043f\u043e\u043c\u043e\u0449\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0441\u043b\u0438 \u043f\u0440\u0438 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u0433\u0440\u0443\u043f\u043f \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439, \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u0432 Google Ads <strong>\u043d\u0435\u0442 \u0441\u0442\u043e\u043b\u0431\u0446\u0430 \u0441 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f\u043c\u0438, \u0435\u0433\u043e \u043d\u0443\u0436\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c<\/strong>. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043d\u0430\u0436\u0430\u0442\u044c:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u201c<strong>\u0421\u0442\u043e\u043b\u0431\u0446\u044b<\/strong>\u201d;<\/li>\n\n\n\n<li>\u201c<strong>\u0418\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0441\u0442\u043e\u043b\u0431\u0446\u044b<\/strong>\u201d;<\/li>\n\n\n\n<li>\u041d\u0430\u043f\u0440\u043e\u0442\u0438\u0432 \u201c<strong>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/strong>\u201d \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c <strong>\u0433\u0430\u043b\u043e\u0447\u043a\u0443<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf9617d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf9617d4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"565\" height=\"123\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-13.png\" alt=\"\" class=\"wp-image-830\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-13.png 565w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-13-300x65.png 300w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u201c\u0421\u0442\u043e\u043b\u0431\u0446\u044b\u201d; \u201c\u0418\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0441\u0442\u043e\u043b\u0431\u0446\u044b\u201d;<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf961ab6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf961ab6\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-14.png\" alt=\"\" class=\"wp-image-831\" style=\"width:840px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-14.png 857w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-14-300x218.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-14-768x558.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-14-550x400.png 550w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041d\u0430\u043f\u0440\u043e\u0442\u0438\u0432 \u201c\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u201d \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0433\u0430\u043b\u043e\u0447\u043a\u0443.<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u0432 \u0442\u0430\u0431\u043b\u0438\u0446\u0435 \u043f\u043e\u044f\u0432\u0438\u0442\u0441\u044f \u043d\u043e\u0432\u044b\u0439 \u0441\u0442\u043e\u043b\u0431\u0435\u0446 \u0441 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c \u201c\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u201d.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf961d91&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf961d91\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"195\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-15.png\" alt=\"\" class=\"wp-image-832\" style=\"width:840px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-15.png 584w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-15-300x100.png 300w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u0432 \u0442\u0430\u0431\u043b\u0438\u0446\u0435 \u043f\u043e\u044f\u0432\u0438\u0442\u0441\u044f \u043d\u043e\u0432\u044b\u0439 \u0441\u0442\u043e\u043b\u0431\u0435\u0446 \u0441 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c \u201c\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u201d.<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u0433\u0434\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u043c\u043e\u0436\u0435\u0442 \u0432\u0438\u0434\u0435\u0442\u044c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041a\u0430\u043a\u0438\u0435<strong> \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430<\/strong> \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439.<\/li>\n\n\n\n<li>\u041a\u0430\u043a\u0438\u0435 <strong>\u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b<\/strong> \u0432\u0432\u043e\u0434\u0438\u043b\u0438 \u043b\u044e\u0434\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0442\u043e\u043c \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/li>\n\n\n\n<li>\u041c\u043e\u0436\u043d\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c<strong> \u043f\u043e\u043b, \u0432\u043e\u0437\u0440\u0430\u0441\u0442, \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b<\/strong> \u043b\u044e\u0434\u0435\u0439, \u0442\u043e \u0435\u0441\u0442\u044c \u043a\u0430\u043a\u0438\u0435 <strong>\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/strong> \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0447\u0430\u0449\u0435 \u0434\u0440\u0443\u0433\u0438\u0445.<\/li>\n\n\n\n<li>\u041c\u043e\u0436\u043d\u043e \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 <strong>\u0440\u0430\u0437\u043d\u044b\u0445 \u0433\u043e\u0440\u043e\u0434\u0430\u0445, \u0441\u0442\u0440\u0430\u043d\u0430\u0445, \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u0445<\/strong>. \u041e\u0442\u043a\u0443\u0434\u0430 \u043b\u044e\u0434\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439, \u0432\u043e \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043e\u0431\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0432 \u043a\u0430\u0436\u0434\u043e\u043c \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0438.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0448\u0430\u0433 \u0437\u0430 \u0448\u0430\u0433\u043e\u043c<strong> \u0434\u0435\u043b\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043b\u0443\u0447\u0448\u0435 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435<\/strong>\u0435, \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0431\u043e\u043b\u044c\u0448\u043e\u0433\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u043f\u0440\u0438 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0438 \u0438\u0445 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0432\u0438\u0434\u0435\u0442\u044c \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435, \u0430 \u0438\u043c\u0435\u0442\u044c \u043f\u043e\u043b\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0442\u043e\u043c, \u043a\u0442\u043e, \u0433\u0434\u0435, \u043a\u043e\u0433\u0434\u0430 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0435\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u043d\u0443\u0436\u043d\u043e \u043d\u0430\u043b\u0430\u0434\u0438\u0442\u044c \u0438\u0445 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0432 Google Ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0432 Google Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043c\u043e\u0436\u043d\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c\u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u043c\u0438: \u0447\u0435\u0440\u0435\u0437 Google Analytics, Google Ads. \u0420\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e, <strong>\u043a\u0430\u043a \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0435 Google Ads<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0412 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u201c<strong>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438<\/strong>\u201d \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u201c<strong>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/strong>\u201d.<\/li>\n\n\n\n<li>\u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u201c<strong>\u0421\u043e\u0437\u0434\u0430\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e<\/strong>\u201d.&nbsp;<\/li>\n\n\n\n<li>\u0418\u0437 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0445 4 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 (\u0441\u0430\u0439\u0442, \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0437\u0432\u043e\u043d\u043a\u0438, \u0438\u043c\u043f\u043e\u0440\u0442) \u043d\u0443\u0436\u043d\u043e <strong>\u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0432\u0435\u0431-\u0441\u0430\u0439\u0442<\/strong>.<\/li>\n\n\n\n<li><strong>\u0412\u0432\u0435\u0441\u0442\u0438 \u0434\u043e\u043c\u0435\u043d \u0441\u0432\u043e\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430<\/strong> (\u043f\u0440\u0438\u043c\u0435\u0440: ivitskiy.com\/blog) \u0438 <strong>\u043d\u0430\u0447\u0430\u0442\u044c \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/strong>. \u0412 \u044d\u0442\u043e \u0432\u0440\u0435\u043c\u044f Google \u043f\u0440\u043e\u0441\u043a\u0430\u043d\u0438\u0440\u0443\u0435\u0442 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442 \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442, \u043c\u043e\u0436\u0435\u0442 \u043b\u0438 \u043e\u043d \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u043e\u0432\u0430\u0442\u044c \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. <\/li>\n\n\n\n<li>\u041e\u0431\u044b\u0447\u043d\u043e \u0413\u0443\u0433\u043b \u043d\u0438\u0447\u0435\u0433\u043e \u043d\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442, \u0432 \u043b\u044e\u0431\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c &#171;<strong>\u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0432\u0440\u0443\u0447\u043d\u0443\u044e<\/strong>&#171;.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf962221&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf962221\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"280\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-16.png\" alt=\"\" class=\"wp-image-833\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-16.png 560w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-16-300x150.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0412 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u201c\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438\u201d \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u201c\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u201d.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf9624be&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf9624be\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"535\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-17.png\" alt=\"\" class=\"wp-image-834\" style=\"width:676px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-17.png 816w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-17-300x197.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-17-768x504.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-17-610x400.png 610w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-17-335x220.png 335w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u201c\u0421\u043e\u0437\u0434\u0430\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e\u201d.&nbsp;<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf962740&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf962740\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"232\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-18.png\" alt=\"\" class=\"wp-image-835\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-18.png 654w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-18-300x106.png 300w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041d\u0430\u0436\u0438\u043c\u0430\u0435\u043c \u201c\u0421\u043e\u0437\u0434\u0430\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e\u201d.&nbsp;<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf9629d7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf9629d7\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"352\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-19-1024x352.png\" alt=\"\" class=\"wp-image-836\" style=\"width:841px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-19-1024x352.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-19-300x103.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-19-768x264.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-19-870x299.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-19.png 1099w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0418\u0437 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0445 4 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 (\u0441\u0430\u0439\u0442, \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0437\u0432\u043e\u043d\u043a\u0438, \u0438\u043c\u043f\u043e\u0440\u0442) \u043d\u0443\u0436\u043d\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0432\u0435\u0431-\u0441\u0430\u0439\u0442.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf962c6a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf962c6a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"233\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-21.png\" alt=\"\" class=\"wp-image-838\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-21.png 791w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-21-300x88.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-21-768x226.png 768w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0412\u0432\u0435\u0441\u0442\u0438 \u0434\u043e\u043c\u0435\u043d \u0441\u0432\u043e\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430 (\u043f\u0440\u0438\u043c\u0435\u0440: ivitskiy.com\/blog) \u0438 \u043d\u0430\u0447\u0430\u0442\u044c \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435. \u0412 \u044d\u0442\u043e \u0432\u0440\u0435\u043c\u044f Google \u043f\u0440\u043e\u0441\u043a\u0430\u043d\u0438\u0440\u0443\u0435\u0442 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442 \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442, \u043c\u043e\u0436\u0435\u0442 \u043b\u0438 \u043e\u043d \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u043e\u0432\u0430\u0442\u044c \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. <\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf962ef3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf962ef3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"306\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-22-1024x306.png\" alt=\"\" class=\"wp-image-839\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-22-1024x306.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-22-300x90.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-22-768x230.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-22-870x260.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-22.png 1117w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041e\u0431\u044b\u0447\u043d\u043e \u0413\u0443\u0433\u043b \u043d\u0438\u0447\u0435\u0433\u043e \u043d\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442, \u0432 \u043b\u044e\u0431\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c &#171;\u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0432\u0440\u0443\u0447\u043d\u0443\u044e&#187;.<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0432\u0440\u0443\u0447\u043d\u0443\u044e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0432\u0440\u0443\u0447\u043d\u0443\u044e \u043d\u0443\u0436\u043d\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0422\u0438\u043f \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/strong>. \u042d\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0431\u0443\u0434\u0435\u0442 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0442\u044c\u0441\u044f \u0432\u0430\u0448\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0432 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435. \u0422\u043e \u0435\u0441\u0442\u044c \u0437\u0434\u0435\u0441\u044c<strong> \u043c\u043e\u0436\u043d\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043b\u044e\u0431\u043e\u0439 \u0442\u0438\u043f<\/strong>, \u0432\u043d\u0435 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0431\u0443\u0434\u0435\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c\u0441\u044f. \u042d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0430, \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f, \u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0437\u0430\u044f\u0432\u043a\u0438, \u0442\u043e \u0435\u0441\u0442\u044c \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0444\u043e\u0440\u043c\u044b \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u0438. \u0415\u0441\u043b\u0438 \u043c\u044b \u0445\u043e\u0442\u0438\u043c \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439, \u0441\u043e\u0437\u0434\u0430\u0435\u043c \u0438\u0445 \u043f\u043e \u043e\u0447\u0435\u0440\u0435\u0434\u0438.<\/li>\n\n\n\n<li><strong>\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u0432\u0430\u043c \u043f\u043e\u043d\u044f\u0442\u043d\u043e<\/strong>, \u043e\u043d\u043e \u043c\u043e\u0436\u0435\u0442 \u0441\u043e\u0432\u043f\u0430\u0434\u0430\u0442\u044c \u0441 \u0442\u0438\u043f\u043e\u043c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0437\u0430\u044f\u0432\u043a\u0430.<\/li>\n\n\n\n<li><strong>\u0426\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u0442\u043e \u0435\u0441\u0442\u044c \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0439 \u044d\u043a\u0432\u0438\u0432\u0430\u043b\u0435\u043d\u0442 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f<\/strong>. \u0415\u0441\u043b\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0443 \u0432\u0430\u0441 \u043d\u0435\u0442, \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u201c<strong>\u043d\u0435 \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c<\/strong>\u201d. \u0412\u044b\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043c\u043e\u0436\u043d\u043e \u0442\u043e\u0433\u0434\u0430, \u043a\u043e\u0433\u0434\u0430 \u0435\u0441\u0442\u044c <strong>\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435<\/strong>, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0437\u0430\u044f\u0432\u043e\u043a, \u043f\u043e \u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c \u0438\u0437 \u043d\u0438\u0445 \u043f\u043e\u0442\u043e\u043c \u043e\u0444\u043e\u0440\u043c\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0430, \u043d\u0430 \u043a\u0430\u043a\u0443\u044e \u0441\u0443\u043c\u043c\u0443. \u0422\u043e\u0433\u0434\u0430 \u043c\u043e\u0436\u043d\u043e \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c <strong>\u0441\u0440\u0435\u0434\u043d\u044e\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043d\u0430 \u0437\u0430\u044f\u0432\u043a\u0443<\/strong>. \u0414\u043e\u043f\u0443\u0441\u0442\u0438\u043c, \u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 10 \u0437\u0430\u044f\u0432\u043e\u043a, \u0438\u0437 \u043d\u0438\u0445 2 \u2014 \u0432\u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u0438 \u043a\u0443\u043f\u0438\u043b\u0438 \u043d\u0430 \u0441\u0443\u043c\u043c\u0443 \u043f\u043e 5000 $ \u043a\u0430\u0436\u0434\u044b\u0439. \u0421\u0440\u0435\u0434\u043d\u044f\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043d\u0430 \u0437\u0430\u044f\u0432\u043a\u0443 \u0432\u044b\u0439\u0434\u0435\u0442 2* 5000$ \/ 10= 1000$. \u0422\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0435\u0441\u0442\u044c \u043d\u0435 \u0432\u043e \u0432\u0441\u0435\u0445 \u0431\u0438\u0437\u043d\u0435\u0441\u0430\u0445, \u0442\u043e\u0433\u0434\u0430 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043d\u0435 \u043d\u0430\u0437\u043d\u0430\u0447\u0430\u0435\u043c.&nbsp;<\/li>\n\n\n\n<li><strong>\u0423\u0447\u0435\u0442 \u0438 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432\u0440\u0435\u043c\u0435\u043d\u0438<\/strong> \u2014 \u0437\u0434\u0435\u0441\u044c \u043d\u0435 \u043d\u0443\u0436\u043d\u043e \u043c\u0435\u043d\u044f\u0442\u044c \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438. \u041f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0432\u0435\u0434\u0435\u0442\u0441\u044f \u0443\u0447\u0435\u0442 \u043a\u0430\u0436\u0434\u043e\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u043f\u0435\u0440\u0438\u043e\u0434 \u0443\u0447\u0435\u0442\u0430 \u043f\u043e \u043a\u043b\u0438\u043a\u0430\u043c 30 \u0434\u043d\u0435\u0439, \u043f\u043e \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430\u043c 3 \u0434\u043d\u044f, \u043f\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u043c 1 \u0434\u0435\u043d\u044c.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf963283&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf963283\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"465\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-23.png\" alt=\"\" class=\"wp-image-840\" style=\"width:582px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-23.png 588w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-23-300x237.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-23-506x400.png 506w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0422\u0438\u043f \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf96351c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf96351c\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"121\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-24.png\" alt=\"\" class=\"wp-image-841\" style=\"width:563px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-24.png 608w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-24-300x60.png 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u0432\u0430\u043c \u043f\u043e\u043d\u044f\u0442\u043d\u043e<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf9637a9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf9637a9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"278\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-25.png\" alt=\"\" class=\"wp-image-842\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-25.png 752w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-25-300x111.png 300w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0426\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u0442\u043e \u0435\u0441\u0442\u044c \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0439 \u044d\u043a\u0432\u0438\u0432\u0430\u043b\u0435\u043d\u0442 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f. <\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf963a61&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf963a61\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-26-1024x479.png\" alt=\"\" class=\"wp-image-843\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-26-1024x479.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-26-300x140.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-26-768x359.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-26-855x400.png 855w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-26.png 1099w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0423\u0447\u0435\u0442 \u0438 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u2014 \u0437\u0434\u0435\u0441\u044c \u043d\u0435 \u043d\u0443\u0436\u043d\u043e \u043c\u0435\u043d\u044f\u0442\u044c \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438.<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u0441\u0442\u043e\u0438\u0442 \u0432\u0437\u044f\u0442\u044c \u043d\u0430 \u0437\u0430\u043c\u0435\u0442\u043a\u0443 <strong>Enhanced Conversions (\u0443\u0442\u043e\u0447\u043d\u0451\u043d\u043d\u044b\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438)<\/strong>: \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0434\u043e\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u043e\u0431\u044b\u0447\u043d\u044b\u0439 \u0442\u0435\u0433 \u0445\u044d\u0448\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435 (email, \u0442\u0435\u043b\u0435\u0444\u043e\u043d), \u0441\u043e\u0431\u0440\u0430\u043d\u043d\u044b\u043c\u0438 \u043d\u0430 \u0444\u043e\u0440\u043c\u0435 \u0438\u043b\u0438 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u044f \u0437\u0430\u043a\u0430\u0437\u0430. \u0412 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445, \u043a\u043e\u0433\u0434\u0430 \u0447\u0430\u0441\u0442\u044c \u0441\u043e\u0431\u044b\u0442\u0438\u0439 \u0442\u0435\u0440\u044f\u0435\u0442\u0441\u044f \u0438\u0437-\u0437\u0430 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0449\u0438\u043a\u043e\u0432 cookies \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043a \u043f\u0440\u0438\u0432\u0430\u0442\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u043e\u0432, \u044d\u0442\u043e \u0437\u0430\u043c\u0435\u0442\u043d\u043e \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0434\u0441\u0447\u0451\u0442\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0434\u0430\u043d\u043d\u044b\u0445 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u0432\u043e\u043a. Google \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u0442 Enhanced Conversions \u043a\u0430\u043a \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0443\u044e \u0447\u0430\u0441\u0442\u044c \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. \u0412\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u044d\u0442\u0443 \u043e\u043f\u0446\u0438\u044e \u0441\u0442\u043e\u0438\u0442 \u0432\u0435\u0437\u0434\u0435, \u0433\u0434\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0435\u0441\u0442\u044c \u0444\u043e\u0440\u043c\u0430 \u0441 email \u0438\u043b\u0438 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u043e\u043c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u0430\u0432\u0435\u0440\u0448\u0430\u0435\u043c \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u043d\u0430\u0436\u0438\u043c\u0430\u044f \u043d\u0430 \u043a\u043d\u043e\u043f\u043a\u0443 \u201c<strong>\u0413\u043e\u0442\u043e\u0432\u043e<\/strong>\u201d, \u201c<strong>\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u044c<\/strong>\u201d. \u041f\u0440\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439, \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e \u043d\u0430\u0436\u0438\u043c\u0430\u0435\u043c &#171;<strong>\u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0432\u0440\u0443\u0447\u043d\u0443\u044e<\/strong>&#187; \u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u0435\u043c \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf963d79&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf963d79\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"466\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-27-1024x466.png\" alt=\"\" class=\"wp-image-844\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-27-1024x466.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-27-300x136.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-27-768x349.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-27-870x396.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-27.png 1135w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u0430\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u043f\u043e\u044f\u0432\u0438\u0442\u0441\u044f<strong> \u0432 \u0441\u043f\u0438\u0441\u043a\u0435 \u0432 \u043e\u0431\u0449\u0435\u0439 \u0441\u0432\u043e\u0434\u043a\u0435<\/strong>. <em>\u0427\u0442\u043e\u0431\u044b \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e \u0442\u043e\u043c, \u0447\u0442\u043e <strong>\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u201c\u0437\u0430\u044f\u0432\u043a\u0430\u201d<\/strong>, \u043f\u043e\u043f\u0430\u0434\u0430\u043b\u0430 \u0432 Google Ads, \u043d\u0443\u0436\u043d\u043e \u043d\u0430 \u0441\u0430\u0439\u0442 \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0435\u0433. \u042d\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c 3 \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u043c\u0438:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0421\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c<\/strong> \u0442\u0435\u0433, \u0435\u0441\u043b\u0438 \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u0435\u0442\u0435\u0441\u044c \u0432 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438.<\/li>\n\n\n\n<li>\u041e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u0441\u0432\u043e\u0435\u043c\u0443 <strong>IT-\u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0443 \u043f\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u0435<\/strong>.<\/li>\n\n\n\n<li><em>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c <strong>Google Tag Manager<\/strong>. \u042d\u0442\u043e\u0442 \u043f\u0443\u0442\u044c \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e \u0432 98% \u0441\u043b\u0443\u0447\u0430\u0435\u0432<\/em>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0442\u043e\u0431\u044b <strong>\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0441\u0432\u044f\u0437\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/strong> \u0432 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0430 Google Ads <strong>\u0438 Google Tag Manager<\/strong> \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c &#171;<strong>\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/strong>&#187; \u0438 &#171;<strong>\u042f\u0440\u043b\u044b\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/strong>&#171;:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0417\u0430\u0445\u043e\u0434\u0438\u043c \u0432 \u0441\u0432\u043e\u0434\u043a\u0443 \u0447\u0435\u0440\u0435\u0437 &#171;<strong>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b<\/strong>&#187; &#8212; &#171;<strong>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/strong>&#171;.&nbsp;<\/li>\n\n\n\n<li><strong>\u041d\u0430\u0445\u043e\u0434\u0438\u043c \u043d\u043e\u0432\u043e\u0441\u043e\u0437\u0434\u0430\u043d\u043d\u0443\u044e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e<\/strong> \u043f\u043e \u0435\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044e, \u0438 \u043a\u043b\u0438\u043a\u0430\u0435\u043c \u043d\u0430 \u043d\u0435\u0433\u043e.<\/li>\n\n\n\n<li>\u0412\u043d\u0443\u0442\u0440\u0438 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u0430\u0445\u043e\u0434\u0438\u043c \u0440\u0430\u0437\u0434\u0435\u043b &#171;<strong>\u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0442\u0435\u0433\u0430<\/strong>&#187; \u0438 \u043a\u043b\u0438\u043a\u0430\u0435\u043c \u043d\u0430 \u043d\u0435\u0433\u043e.<\/li>\n\n\n\n<li>\u0412\u044b\u0431\u0438\u0440\u0430\u0435\u043c &#171;<strong>\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c Google \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0442\u0435\u0433\u043e\u0432<\/strong>&#171;.<\/li>\n\n\n\n<li>\u041a\u043e\u043f\u0438\u0440\u0443\u0435\u043c \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u0435\u043c \u0432 \u043b\u044e\u0431\u043e\u043c \u043c\u0435\u0441\u0442\u0435 &#171;<strong>\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/strong>&#187; \u0438 &#171;<strong>\u042f\u0440\u043b\u044b\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/strong>&#171;. <em>\u042d\u0442\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f <strong>\u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u043f\u043e\u0437\u0436\u0435<\/strong>, \u043f\u0440\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u0442\u0435\u0433\u0430 \u0432 \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0435 \u0442\u0435\u0433\u043e\u0432.<\/em><\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf964166&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf964166\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"210\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-29.png\" alt=\"\" class=\"wp-image-846\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-29.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-29-300x82.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041a\u043b\u0438\u043a\u0430\u0435\u043c \u0432 \u0441\u043f\u0438\u0441\u043a\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439, \u043d\u0430 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043d\u043e\u0432\u043e\u0441\u043e\u0437\u0434\u0430\u043d\u043d\u043e\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf96440f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf96440f\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-30-1024x462.png\" alt=\"\" class=\"wp-image-847\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-30-1024x462.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-30-300x135.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-30-768x346.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-30-870x392.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-30.png 1264w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041d\u0430\u0445\u043e\u0434\u044f\u0441\u044c \u0432\u043d\u0443\u0442\u0440\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u043a\u043b\u0438\u043a\u0430\u0435\u043c \u043d\u0430 &#171;\u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0442\u0435\u0433\u0430&#187;<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf9646c7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf9646c7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-31.png\" alt=\"\" class=\"wp-image-848\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-31.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-31-300x76.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-31-768x195.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-31-870x221.png 870w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c Google \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0442\u0435\u0433\u043e\u0432<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf964965&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf964965\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"333\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-32.png\" alt=\"\" class=\"wp-image-849\" style=\"width:844px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-32.png 937w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-32-300x107.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-32-768x273.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-32-870x309.png 870w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0421\u043a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 &#171;\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438&#187; \u0438 &#171;\u042f\u0440\u043b\u044b\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438&#187;<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u043f\u0440\u0438 \u043f\u043e\u043c\u043e\u0449\u0438 Google Tag Manager<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 Google Tag Manager \u043d\u0443\u0436\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0432\u0441\u0435\u0433\u043e 2 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0417\u0430\u0439\u0442\u0438 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b \u201c<strong>\u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b<\/strong>\u201d:\n<ol class=\"wp-block-list\">\n<li><strong>\u0421\u043e\u0437\u0434\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u0442\u0440\u0438\u0433\u0433\u0435\u0440<\/strong>, \u0442\u043e \u0435\u0441\u0442\u044c \u0441\u043e\u0431\u044b\u0442\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0431\u0443\u0434\u0435\u0442 \u0438\u043d\u0438\u0446\u0438\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u0433\u0430.<\/li>\n\n\n\n<li><strong>\u041d\u0430\u0437\u0432\u0430\u0442\u044c \u0435\u0433\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u043b\u044c\u043d\u043e \u0438 \u043f\u043e\u043d\u044f\u0442\u043d\u043e \u0432\u0430\u043c<\/strong>, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u201c\u0421\u043f\u0430\u0441\u0438\u0431\u043e\u201d \u2014 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u043b\u0438\u0435\u043d\u0442 \u0441\u0440\u0430\u0437\u0443 \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438.<\/li>\n\n\n\n<li>\u0412\u044b\u0431\u0440\u0430\u0442\u044c <strong>\u0442\u0438\u043f \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430 \u2014 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b<\/strong>.<\/li>\n\n\n\n<li>\u0412\u044b\u0431\u0440\u0430\u0442\u044c \u201c<strong>\u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b<\/strong>\u201d.<\/li>\n\n\n\n<li>\u0423\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u201c<strong>Click URL<\/strong>\u201d \u0434\u043e\u043b\u0436\u0435\u043d \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0442\u044c <strong>\u0447\u0430\u0441\u0442\u044c URL \u0430\u0434\u0440\u0435\u0441\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u201c\u0421\u043f\u0430\u0441\u0438\u0431\u043e\u201d<\/strong>. \u042d\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u0435\u043c \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u043f\u0430\u043b \u0438\u043c\u0435\u043d\u043d\u043e \u043d\u0430 \u044d\u0442\u0443 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443, \u0430 \u0437\u043d\u0430\u0447\u0438\u0442 \u0443\u0436\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b \u043f\u043e\u043a\u0443\u043f\u043a\u0443.<\/li>\n\n\n\n<li><strong>\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c<\/strong>.<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>\u0417\u0430\u0439\u0442\u0438 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b \u201c<strong>\u0422\u0435\u0433\u0438<\/strong>\u201d.\n<ol class=\"wp-block-list\">\n<li><strong>\u0421\u043e\u0437\u0434\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u0422\u0435\u0433<\/strong>.<\/li>\n\n\n\n<li>\u0423\u043a\u0430\u0437\u0430\u0442\u044c <strong>\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u043b\u044c\u043d\u043e\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0422\u0435\u0433\u0430<\/strong> (\u043f\u043e\u043d\u044f\u0442\u043d\u043e\u0435 \u0434\u043b\u044f \u0432\u0430\u0441).<\/li>\n\n\n\n<li>\u0423\u043a\u0430\u0437\u0430\u0442\u044c \u0442\u0438\u043f \u0442\u0435\u0433\u0430 &#171;<strong>\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0432 Google \u0420\u0435\u043a\u043b\u0430\u043c\u0435<\/strong>&#171;. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0443\u0436\u043d\u043e \u043d\u0430\u0436\u0430\u0442\u044c \u043d\u0430 \u201c<strong>\u043a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u044e \u0442\u0435\u0433\u0430<\/strong>\u201d \u0438 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043d\u0443\u0436\u043d\u044b\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u0438\u0437 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0445.<\/li>\n\n\n\n<li>\u0417\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u044c 2 \u043f\u043e\u043b\u044f: <strong>\u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u044f\u0440\u043b\u044b\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/strong>. \u0418\u0445 \u043d\u0430\u0434\u043e \u0441\u043a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0430 Google Ads, \u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c, \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c.<\/li>\n\n\n\n<li><strong>\u0412\u044b\u0431\u0440\u0430\u0442\u044c \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u044b\u0439 \u0442\u043e\u043b\u044c\u043a\u043e \u0447\u0442\u043e \u0442\u0440\u0438\u0433\u0433\u0435\u0440<\/strong>. \u041e\u043d \u0431\u0443\u0434\u0435\u0442 \u0441\u043b\u0443\u0436\u0438\u0442\u044c \u0441\u0438\u0433\u043d\u0430\u043b\u043e\u043c \u0434\u043b\u044f \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043d\u0438\u044f \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0422\u0435\u0433\u0430.&nbsp;<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf964dc6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf964dc6\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"334\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-33-1024x334.png\" alt=\"\" class=\"wp-image-850\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-33-1024x334.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-33-300x98.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-33-768x251.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-33-870x284.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-33.png 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0417\u0430\u0439\u0442\u0438 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b \u201c\u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b\u201d:<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf96505c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf96505c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"190\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-34.png\" alt=\"\" class=\"wp-image-851\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-34.png 541w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-34-300x105.png 300w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0421\u043e\u0437\u0434\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u0442\u0440\u0438\u0433\u0433\u0435\u0440, \u0442\u043e \u0435\u0441\u0442\u044c \u0441\u043e\u0431\u044b\u0442\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0431\u0443\u0434\u0435\u0442 \u0438\u043d\u0438\u0446\u0438\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u0433\u0430.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf965345&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf965345\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"330\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-37-1024x330.png\" alt=\"\" class=\"wp-image-854\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-37-1024x330.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-37-300x97.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-37-768x248.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-37-870x281.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-37.png 1206w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u041d\u0430\u0437\u0432\u0430\u0442\u044c \u0435\u0433\u043e \u201c\u0421\u043f\u0430\u0441\u0438\u0431\u043e\u201d \u2014 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u043b\u0438\u0435\u043d\u0442 \u0441\u0440\u0430\u0437\u0443 \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf96560f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf96560f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"343\" height=\"354\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-40.png\" alt=\"\" class=\"wp-image-857\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-40.png 343w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-40-291x300.png 291w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0412\u044b\u0431\u0440\u0430\u0442\u044c \u0442\u0438\u043f \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430 \u2014 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf9658c1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf9658c1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"358\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-41.png\" alt=\"\" class=\"wp-image-858\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-41.png 916w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-41-300x117.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-41-768x300.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-41-870x340.png 870w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0412\u044b\u0431\u0440\u0430\u0442\u044c \u201c\u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b\u201d. \u0423\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u201c\u041a\u043b\u0438\u043a URL\u201d \u0434\u043e\u043b\u0436\u0435\u043d \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0447\u0430\u0441\u0442\u044c \u0430\u0434\u0440\u0435\u0441\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u201c\u0421\u043f\u0430\u0441\u0438\u0431\u043e\u201d. \u042d\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u0435\u043c \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u043f\u0430\u043b \u0438\u043c\u0435\u043d\u043d\u043e \u043d\u0430 \u044d\u0442\u0443 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443, \u0430 \u0437\u043d\u0430\u0447\u0438\u0442 \u0443\u0436\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b \u043f\u043e\u043a\u0443\u043f\u043a\u0443.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf965b70&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf965b70\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"235\" height=\"263\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-42.png\" alt=\"\" class=\"wp-image-859\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0417\u0430\u0439\u0442\u0438 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b \u201c\u0422\u0435\u0433\u0438\u201d<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf965f49&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf965f49\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"185\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-43.png\" alt=\"\" class=\"wp-image-860\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-43.png 628w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-43-300x88.png 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0421\u043e\u0437\u0434\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u0422\u0435\u0433<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf966406&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf966406\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-45-1024x570.png\" alt=\"\" class=\"wp-image-862\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-45-1024x570.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-45-300x167.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-45-768x428.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-45-718x400.png 718w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-45.png 1205w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0423\u043a\u0430\u0437\u0430\u0442\u044c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u043b\u044c\u043d\u043e\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0422\u0435\u0433\u0430 (\u043f\u043e\u043d\u044f\u0442\u043d\u043e\u0435 \u0434\u043b\u044f \u0432\u0430\u0441), \u0438 \u043d\u0430\u0436\u0430\u0442\u044c \u043a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u044f \u0442\u0435\u0433\u0430<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf966822&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf966822\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"411\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-46.png\" alt=\"\" class=\"wp-image-863\" style=\"width:640px;height:auto\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-46.png 640w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-46-300x193.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-46-623x400.png 623w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0423\u043a\u0430\u0437\u0430\u0442\u044c \u0442\u0438\u043f \u0442\u0435\u0433\u0430 &#171;<strong>\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0432 Google \u0420\u0435\u043a\u043b\u0430\u043c\u0435<\/strong>&#171;. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0443\u0436\u043d\u043e \u043d\u0430\u0436\u0430\u0442\u044c \u043d\u0430 \u201c<strong>\u043a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u044e \u0442\u0435\u0433\u0430<\/strong>\u201d \u0438 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043d\u0443\u0436\u043d\u044b\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u0438\u0437 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0445.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf966c2c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf966c2c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-47.png\" alt=\"\" class=\"wp-image-864\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-47.png 572w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-47-300x184.png 300w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0423\u043a\u0430\u0437\u0430\u0442\u044c \u0442\u0438\u043f \u0442\u0435\u0433\u0430 &#171;<strong>\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0432 Google \u0420\u0435\u043a\u043b\u0430\u043c\u0435<\/strong>&#171;. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0443\u0436\u043d\u043e \u043d\u0430\u0436\u0430\u0442\u044c \u043d\u0430 \u201c<strong>\u043a\u043e\u043d\u0444\u0438\u0433\u0443\u0440\u0430\u0446\u0438\u044e \u0442\u0435\u0433\u0430<\/strong>\u201d \u0438 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043d\u0443\u0436\u043d\u044b\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u0438\u0437 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0445.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf967034&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf967034\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"434\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-48.png\" alt=\"\" class=\"wp-image-865\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-48.png 981w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-48-300x133.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-48-768x340.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-48-870x385.png 870w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0417\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u044c 2 \u043f\u043e\u043b\u044f: \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u044f\u0440\u043b\u044b\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. \u0418\u0445 \u043d\u0430\u0434\u043e \u0441\u043a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0430 Google Ads, \u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c, \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf96741e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf96741e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"466\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-49.png\" alt=\"\" class=\"wp-image-866\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-49.png 710w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-49-300x197.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-49-609x400.png 609w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-49-335x220.png 335w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0417\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u044c 2 \u043f\u043e\u043b\u044f: \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u044f\u0440\u043b\u044b\u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. \u0418\u0445 \u043d\u0430\u0434\u043e \u0441\u043a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0430 Google Ads, \u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c, \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c.<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf9677fe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf9677fe\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"647\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-50.png\" alt=\"\" class=\"wp-image-867\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-50.png 949w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-50-300x205.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-50-768x524.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-50-587x400.png 587w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0412\u044b\u0431\u0440\u0430\u0442\u044c \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u044b\u0439 \u0442\u043e\u043b\u044c\u043a\u043e \u0447\u0442\u043e \u0442\u0440\u0438\u0433\u0433\u0435\u0440. \u041e\u043d \u0431\u0443\u0434\u0435\u0442 \u0441\u043b\u0443\u0436\u0438\u0442\u044c \u0441\u0438\u0433\u043d\u0430\u043b\u043e\u043c \u0434\u043b\u044f \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043d\u0438\u044f \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0422\u0435\u0433\u0430.&nbsp;<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf967c27&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf967c27\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"212\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-51-1024x212.png\" alt=\"\" class=\"wp-image-868\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-51-1024x212.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-51-300x62.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-51-768x159.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-51-870x180.png 870w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-51.png 1251w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0412\u044b\u0431\u0440\u0430\u0442\u044c \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u044b\u0439 \u0442\u043e\u043b\u044c\u043a\u043e \u0447\u0442\u043e \u0442\u0440\u0438\u0433\u0433\u0435\u0440. \u041e\u043d \u0431\u0443\u0434\u0435\u0442 \u0441\u043b\u0443\u0436\u0438\u0442\u044c \u0441\u0438\u0433\u043d\u0430\u043b\u043e\u043c \u0434\u043b\u044f \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043d\u0438\u044f \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0422\u0435\u0433\u0430.&nbsp;<\/strong><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf96801d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf96801d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-52-1024x498.png\" alt=\"\" class=\"wp-image-869\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-52-1024x498.png 1024w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-52-300x146.png 300w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-52-768x374.png 768w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-52-822x400.png 822w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-52.png 1359w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>\u0422\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0439 \u0422\u0435\u0433<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0441\u043b\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e, \u043f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u0432 Google Ads <strong>\u0438\u0437\u043c\u0435\u043d\u0438\u0442\u0441\u044f \u0441\u0442\u0430\u0442\u0443\u0441 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u043d\u0430 \u201c\u041d\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043e\u201d<\/strong>. \u041a\u0430\u043a \u0442\u043e\u043b\u044c\u043a\u043e \u0431\u0443\u0434\u0435\u0442<strong> \u0441\u0434\u0435\u043b\u0430\u043d\u0430 \u043f\u0435\u0440\u0432\u0430\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435<\/strong>, \u0441\u0442\u0430\u0442\u0443\u0441 \u0431\u0443\u0434\u0435\u0442 \u201c<strong>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0442\u0441\u044f<\/strong>\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0412\u044b\u0432\u043e\u0434\u044b \u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 Google Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0443\u0447\u0435\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435. \u041f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0432\u044b \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u0435 \u0440\u0430\u0437\u043d\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f-\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0432 Google Ads, \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u043c\u043d\u043e\u0433\u043e \u043b\u0443\u0447\u0448\u0435 <strong>\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e<\/strong>. <em>\u0420\u0435\u0433\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442 \u043c\u043e\u0436\u043d\u043e \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439. \u0422\u0430\u043a \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u043f\u043b\u0430\u0442\u0438\u0442\u044c \u0437\u0430 \u0441\u0430\u043c\u044b\u0435 <strong>\u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u0432\u044b\u0433\u043e\u0434\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/strong>, \u0430 \u0442\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439, \u0431\u0443\u0434\u0435\u0442\u0435 <strong>\u043e\u0442\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u0438\u043b\u0438 \u0443\u043c\u0435\u043d\u044c\u0448\u0430\u0442\u044c \u0438\u0445 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/strong>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421 \u0441\u0435\u0440\u0435\u0434\u0438\u043d\u044b 2026 \u0433\u043e\u0434\u0430 Google \u043f\u0435\u0440\u0435\u0438\u043c\u0435\u043d\u043e\u0432\u0430\u043b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u0432\u043e\u043a: \u0442\u043e, \u0447\u0442\u043e \u0440\u0430\u043d\u044c\u0448\u0435 \u043d\u0430\u0437\u044b\u0432\u0430\u043b\u043e\u0441\u044c \u00abMaximize conversions with a Target CPA\u00bb, \u0442\u0435\u043f\u0435\u0440\u044c \u0432 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435 \u0437\u043d\u0430\u0447\u0438\u0442\u0441\u044f \u043f\u0440\u043e\u0441\u0442\u043e \u043a\u0430\u043a <strong>Target CPA<\/strong>, \u0430 \u00abMaximize conversion value with a Target ROAS\u00bb \u0442\u0435\u043f\u0435\u0440\u044c \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f <strong>Target ROAS<\/strong> (\u043b\u043e\u0433\u0438\u043a\u0430 \u0440\u0430\u0431\u043e\u0442\u044b \u0442\u0430 \u0436\u0435, \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u043e\u0441\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435). \u041e\u0431\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0437\u0430\u0432\u0438\u0441\u044f\u0442 \u043e\u0442 \u0442\u043e\u0433\u043e, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0430\u043a\u043a\u0443\u0440\u0430\u0442\u043d\u043e \u043d\u0430 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u043c \u0448\u0430\u0433\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0438\u0445 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c: \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u0431\u044e\u0434\u0436\u0435\u0442 \u0440\u043e\u0432\u043d\u043e \u043f\u043e \u0442\u0435\u043c \u0434\u0430\u043d\u043d\u044b\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u0435\u043c\u0443 \u043f\u0435\u0440\u0435\u0434\u0430\u043b\u0438.<\/p>\n\n\n\n<aside class=\"key-stat\">\ud83d\udcca <strong>\u0414\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438:<\/strong> \u0414\u0430\u0436\u0435 \u043f\u0440\u0438 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f\u0445 \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044f\u0445 \u0430\u0432\u0442\u043e\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u044e\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442: \u0432 \u043d\u0430\u0448\u0435\u043c \u0430\u043d\u0430\u043b\u0438\u0437\u0435 \u0442\u043e\u043b\u044c\u043a\u043e 27% \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0441 Target ROAS \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u044e\u0442 \u0438\u043b\u0438 \u043f\u0440\u0435\u0432\u044b\u0448\u0430\u044e\u0442 \u0437\u0430\u044f\u0432\u043b\u0435\u043d\u043d\u0443\u044e \u0446\u0435\u043b\u044c, \u043c\u0435\u0434\u0438\u0430\u043d\u043d\u044b\u0439 \u043d\u0435\u0434\u043e\u0431\u043e\u0440 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 14%. \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0432\u044b\u0432\u043e\u0434: \u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 ROAS \u0441 \u0437\u0430\u043f\u0430\u0441\u043e\u043c (\u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u043d\u0430 15% \u0432\u044b\u0448\u0435 \u043d\u0443\u0436\u043d\u043e\u0433\u043e), \u0430 \u043d\u0435 \u0432\u043f\u0440\u0438\u0442\u044b\u043a \u043a \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430. <em>(\u0430\u043d\u0430\u043b\u0438\u0437 $133M \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432, 31 \u0430\u043a\u043a\u0430\u0443\u043d\u0442)<\/em><\/aside>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0422\u0430\u043a\u0436\u0435, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u0443\u0437\u043d\u0430\u0442\u044c \u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 Google Tag Manager \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0432 \u0434\u0430\u043d\u043d\u044b\u0439 \u043e\u0431\u0443\u0447\u0430\u044e\u0449\u0438\u0439 \u043c\u0430\u0441\u0442\u0435\u0440-\u043a\u043b\u0430\u0441\u0441:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Google Tag Manager (GTM, \u0414\u0438\u0441\u043f\u0435\u0442\u0447\u0435\u0440 \u0442\u0435\u0433\u043e\u0432) - \u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430, \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430, \u0422\u0435\u0433\u0438, \u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/tl0w8fcsnkk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 Google Tag Manager<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0430\u0441\u0442\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f\u0445<\/h2>\n\n\n\n<div class=\"faq-item\"><span class=\"faq-q\">\u041f\u043e\u0447\u0435\u043c\u0443 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0432 Google Ads \u0438 Google Analytics 4 \u043d\u0435 \u0441\u043e\u0432\u043f\u0430\u0434\u0430\u0435\u0442?<\/span> Ads \u0438 GA4 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0440\u0430\u0437\u043d\u044b\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u0438 \u0440\u0430\u0437\u043d\u044b\u0435 \u043e\u043a\u043d\u0430 \u0443\u0447\u0451\u0442\u0430: Ads \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u0441\u0447\u0438\u0442\u0430\u0435\u0442 last-click \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0441\u0432\u043e\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0441 \u043e\u043a\u043d\u043e\u043c \u0434\u043e 30 \u0434\u043d\u0435\u0439 \u043f\u043e \u043a\u043b\u0438\u043a\u0430\u043c, \u0430 GA4 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u0432\u0441\u0435\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0441\u0440\u0430\u0437\u0443. \u0420\u0430\u0441\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u0435 \u0432 10-30% \u043c\u0435\u0436\u0434\u0443 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c\u0438 \u0441\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f \u043d\u043e\u0440\u043c\u043e\u0439, \u0430 \u043d\u0435 \u043f\u0440\u0438\u0437\u043d\u0430\u043a\u043e\u043c \u043f\u043e\u043b\u043e\u043c\u043a\u0438 \u0442\u0435\u0433\u0430.<\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u0421\u043a\u043e\u043b\u044c\u043a\u043e \u043d\u0443\u0436\u043d\u043e \u0436\u0434\u0430\u0442\u044c \u043f\u0435\u0440\u0432\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u0441\u043b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438?<\/span> \u041f\u0435\u0440\u0432\u044b\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0432 \u043e\u0442\u0447\u0451\u0442\u0430\u0445 Ads \u043f\u043e\u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0447\u0430\u0441\u043e\u0432 \u043f\u043e\u0441\u043b\u0435 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043d\u0438\u044f \u0442\u0435\u0433\u0430, \u0441\u0442\u0430\u0442\u0443\u0441 \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043d\u0430 \u00ab\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0442\u0441\u044f\u00bb \u0441\u0440\u0430\u0437\u0443 \u043f\u043e\u0441\u043b\u0435 \u043f\u0435\u0440\u0432\u043e\u0439 \u0437\u0430\u0441\u0447\u0438\u0442\u0430\u043d\u043d\u043e\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. \u0414\u043b\u044f \u043d\u0430\u043a\u043e\u043f\u043b\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u0451\u043c\u0430, \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u0433\u043e \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u0432\u043e\u043a, \u043e\u0431\u044b\u0447\u043d\u043e \u043d\u0443\u0436\u043d\u043e 2-4 \u043d\u0435\u0434\u0435\u043b\u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u0412 \u0447\u0451\u043c \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u043c\u0435\u0436\u0434\u0443 primary \u0438 secondary \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f\u043c\u0438?<\/span> Primary (\u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435) \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442 \u0432 \u0441\u0442\u043e\u043b\u0431\u0435\u0446 \u00ab\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u00bb \u0438 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0443 Target CPA \u0438 Target ROAS. Secondary (\u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435) \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0444\u0438\u043a\u0441\u0438\u0440\u0443\u044e\u0442 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432 \u043a\u043e\u0440\u0437\u0438\u043d\u0443, \u043d\u043e \u043d\u0435 \u0443\u0447\u0430\u0441\u0442\u0432\u0443\u044e\u0442 \u0432 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u0442\u0430\u0432\u043e\u043a.<\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u041e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043b\u0438 \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438?<\/span> \u0424\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e \u043d\u0435\u0442, \u043d\u043e \u0431\u0435\u0437 \u043d\u0435\u0451 \u043d\u0435\u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 ROAS, \u043e\u0441\u0442\u0430\u043d\u0443\u0442\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u0441 CPA. \u0415\u0441\u043b\u0438 \u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0440\u0430\u0437\u043d\u044b\u0435 \u043f\u043e \u0441\u0443\u043c\u043c\u0435 \u0441\u0434\u0435\u043b\u043a\u0438, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0441 \u0440\u0430\u0437\u043d\u044b\u043c \u0447\u0435\u043a\u043e\u043c, \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0441\u0442\u043e\u0438\u0442 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e: \u0438\u043d\u0430\u0447\u0435 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u043d\u0435 \u043e\u0442\u043b\u0438\u0447\u0438\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043d\u0430 50$ \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043d\u0430 5000$.<\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c, \u0435\u0441\u043b\u0438 \u0441\u0442\u0430\u0442\u0443\u0441 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u00ab\u041d\u0435\u0442 \u043d\u0435\u0434\u0430\u0432\u043d\u0438\u0445 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439\u00bb \u043f\u0440\u0438 \u0436\u0438\u0432\u043e\u043c \u0442\u0440\u0430\u0444\u0438\u043a\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435?<\/span> \u041e\u0431\u044b\u0447\u043d\u043e \u044d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442, \u0447\u0442\u043e \u0442\u0435\u0433 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d, \u043d\u043e \u043d\u0435 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442: \u043d\u0435\u0432\u0435\u0440\u043d\u044b\u0439 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u0432 Tag Manager, \u0438\u0437\u043c\u0435\u043d\u0438\u0432\u0448\u0438\u0439\u0441\u044f \u0430\u0434\u0440\u0435\u0441 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u00ab\u0421\u043f\u0430\u0441\u0438\u0431\u043e\u00bb \u0438\u043b\u0438 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0430 \u0442\u0435\u0433\u0430 cookie-\u0431\u0430\u043d\u043d\u0435\u0440\u043e\u043c. \u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u0433\u0430 \u0447\u0435\u0440\u0435\u0437 \u0440\u0435\u0436\u0438\u043c \u043f\u0440\u0435\u0434\u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430 Google Tag Manager.<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0442\u043e \u0434\u0430\u043b\u044c\u0448\u0435?<\/h2>\n\n\n\n<div class=\"faq-item\"><span class=\"faq-q\">\u041a\u0430\u043a \u0441\u0432\u044f\u0437\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 Google Ads \u0441 Google Analytics?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/kak-svyazat-google-ads-google-analytics\/\">\u041a\u0430\u043a \u0441\u0432\u044f\u0437\u0430\u0442\u044c Google Ads \u0438 Google Analytics<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u041a\u0430\u043a \u043e\u0442\u0441\u043b\u0435\u0434\u0438\u0442\u044c \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0443 \u0444\u043e\u0440\u043c \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u043e\u0442 \u043f\u0440\u043e\u0447\u0438\u0445 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/otslezhivanie-otpravki-form-v-google-tag-manager\/\">\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0438 \u0444\u043e\u0440\u043c \u0432 Google Tag Manager<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u0427\u0435\u043c GA4 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u0441\u0442\u0430\u0440\u043e\u0439 Universal Analytics?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/ga-4-vs-universal-analytics\/\">GA 4 VS Universal Analytics<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u041a\u0430\u043a \u043f\u043e\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0434\u043b\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/chto-takoe-ltv-i-kak-ego-rasschitat\/\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 LTV \u0438 \u043a\u0430\u043a \u0435\u0433\u043e \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">\u041a\u0430\u043a\u0438\u0435 \u0435\u0449\u0451 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0442\u044c \u043f\u043e\u0441\u043b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/5-klyuchevyh-pokazateley-effektivnosti\/\">5 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/a><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a52acf968be5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a52acf968be5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"157\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/06\/image-17.png\" alt=\"\" class=\"wp-image-1375\" srcset=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/06\/image-17.png 754w, https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/06\/image-17-300x62.png 300w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1202-o1\" 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