{"id":6188,"date":"2026-08-16T23:29:43","date_gmt":"2026-08-16T20:29:43","guid":{"rendered":"https:\/\/ivitskiy.com\/blog\/?p=6188"},"modified":"2026-08-17T00:00:10","modified_gmt":"2026-08-16T21:00:10","slug":"discovery-reklama-google-ads-en","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/","title":{"rendered":"Demand Gen in Google Ads: how to set up Discovery ads"},"content":{"rendered":"\n<div class=\"tldr\"><strong>In short:<\/strong> Discovery ads in Google Ads are now called Demand Gen. These visual ads can run across YouTube, Gmail, Discover, Maps, and the Google Display Network. They work better for warming an audience, lead magnets, registrations, form fills, and bringing people back into the funnel than for an instant sale. The setup that matters: pick the right conversions, split ad groups by audience signal, start without a hard target CPA, and judge the result after enough stats, not after the first days.<\/div>\n\n\n\n<!-- changelog-block v1 -->\n<aside class=\"update-note\"><strong>Update \u00b7 July 2026:<\/strong> this Demand Gen article was refreshed for 2026: a short answer at the top, more detail on Performance Max, PMax, and Target CPA, plus an expanded FAQ and \u201cWhat next?\u201d section.<\/aside>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads Discovery units are a relatively new display format. The current name of this format is a <strong>Demand Gen<\/strong> campaign. Its inventory now extends beyond Google-owned surfaces to the Google Display Network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ad looks like a <strong>banner built around an image<\/strong>. Demand Gen can place it across these surfaces:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>on <strong>YouTube between videos<\/strong>, while they scroll the video feed;<\/li>\n\n\n\n<li><strong>under the video<\/strong> they are watching on YouTube;<\/li>\n\n\n\n<li>in <strong>Gmail<\/strong>, as a mail-like unit;<\/li>\n\n\n\n<li>on the <strong>Chrome New Tab<\/strong> news feed that Google shows;<\/li>\n\n\n\n<li>in <strong>Google Maps<\/strong>;<\/li>\n\n\n\n<li>on eligible <strong>Google Display Network<\/strong> inventory.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Legacy Discovery stayed mostly inside Google products, but current Demand Gen can extend to the Google Display Network. Review channel controls and placement reporting instead of assuming that partner sites are excluded automatically.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Advantages of Discovery ads<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In Google Discovery you can build <strong>several ad types<\/strong>:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>image;<\/strong><\/li>\n\n\n\n<li><strong>video;<\/strong><\/li>\n\n\n\n<li><strong>a carousel ad.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The carousel is the unusual one. It shows a person <strong>several of your products or services at once<\/strong> (from 2 to 10). They can swipe through up to 10 cards, each with its own title, image, and link. That format fits an advertiser with more than one offer. You can also split one product\u2019s features across cards. One ad then carries a lot more information.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>A Discovery campaign is built for <strong>lead generation<\/strong>. The person is asked to:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>download<\/strong> a catalog, price list, or lead magnet;<\/li>\n\n\n\n<li><strong>book<\/strong> a consultation;<\/li>\n\n\n\n<li><strong>register<\/strong> on the site or for a webinar;<\/li>\n\n\n\n<li><strong>subscribe<\/strong> to news or a newsletter;<\/li>\n\n\n\n<li><strong>join<\/strong> a community;<\/li>\n\n\n\n<li><strong>create<\/strong> an account.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Those actions share one trait: they do not ask the person for <strong>effort, spend, and a final decision to buy<\/strong> on the spot.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li>Discovery usually delivers a <strong>higher CTR<\/strong> than other display formats. It tends to outperform Performance Max and the Display Network. Against Search, Discovery usually has a <strong>lower cost per click<\/strong>.<\/li>\n\n\n\n<li>Discovery leans toward <strong>mobile users<\/strong>, so it reaches a <strong>large audience<\/strong>. The site still has to work well on a phone.<\/li>\n\n\n\n<li>Discovery on YouTube <strong>brings in leads that later convert<\/strong>. Unlike a Search campaign, Discovery <strong>does not close a sale right now<\/strong>. The path from view to action is often indirect. The person may not convert immediately, but the message is easy to take in and easy to remember. Over time that person can become a customer.<\/li>\n\n\n\n<li>A Discovery campaign <strong>does not take long to launch<\/strong>. Automated bidding and AI targeting are decent at finding people who might care about the business. This is not a hot audience already searching for a specific offer. From their behavior on the web, Google can still see who is easier to nudge toward the action you want.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">How to create Discovery campaigns and what to watch<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In your Google Ads account, <strong>create a new campaign<\/strong>.<\/li>\n\n\n\n<li>For <strong>Goal<\/strong>, the better choice is <strong>Do not select a goal<\/strong>.<\/li>\n\n\n\n<li>For <strong>Campaign type<\/strong>, choose <strong>Demand Gen<\/strong>. Discovery is the old name, so new Google Ads accounts may no longer show it.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Discovery campaign settings<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In <strong>Conversions<\/strong>, mark only the <strong>main actions<\/strong> you want from a visitor. If you tick many conversion actions, the system performs worse.<\/li>\n\n\n\n<li>Name the Discovery campaign so the name itself shows <em>the product, the funnel stage, the campaign type, the country, and the language<\/em>. Example: <strong>MG_Web_DGen_US_EN<\/strong>.<\/li>\n\n\n\n<li>For the campaign goal you can pick:\n<ul class=\"wp-block-list\">\n<li><strong>Conversions<\/strong>: the main choice.<\/li>\n\n\n\n<li><strong>Clicks<\/strong>: I do not recommend it.<\/li>\n\n\n\n<li><strong>Conversion value<\/strong>: in Discovery, conversions <strong>do not produce direct revenue<\/strong>, so this goal can leave you with <strong>few impressions<\/strong>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Do not set a target CPA on day one<\/strong>. If you have not run display yet, you cannot guess the real conversion cost. Set the number too low and you get no impressions, then you lose time. Let Google pick the conversion price first, then take that process under your control.<\/li>\n\n\n\n<li><strong>Budget<\/strong> is the amount you will spend in one day and <strong>can afford to lose<\/strong>. The first days of Discovery rarely look efficient, until enough stats have piled up.\n<aside class=\"key-stat\">\ud83d\udcca <strong>From live accounts:<\/strong> one account shows a clean on\/off pattern: a baseline of 33.8 edits a week, a 24x spike to 815.8 edits a week for about 3 months, then a drop to 8 edits a week. Practical takeaway: do not launch Demand Gen and walk away. Plan a separate window of active recalibration after data accumulates. <em>(from an analysis of $133M in ad spend)<\/em><\/aside><\/li>\n\n\n\n<li><strong>Locations<\/strong> of the people who should see the Discovery ads.<\/li>\n\n\n\n<li><strong>Audience language<\/strong>. You can pick more than one.<\/li>\n\n\n\n<li><strong>Devices<\/strong>: leave computers, tablets, and mobile on, and <strong>turn TVs off<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">At this point the campaign shell is in place: conversions, budget, geo, language, and devices. Next come ad groups and the ads themselves. Without those, Demand Gen still has nothing to show.<\/p>\n\n\n\n<!-- cta-anchor -->\n\n\n\n<h3 class=\"wp-block-heading\">Creating a Discovery ad group<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Each ad group points at its own audience<\/strong>. You need as many groups as you have audience signals. In practice you build only the first one. <strong><em>The rest copy every field except the audience signal<\/em><\/strong>. That part is unique to each group.<\/p>\n\n\n\n<section class=\"first-hand-note\"><h3>How I judge Demand Gen without a Search yardstick<\/h3><p>I do not ask Demand Gen to behave like a Search campaign, because the person saw the message before they typed a query. I look separately at engaged visits, later brand searches, and the contribution to the conversion path, and I do not treat those as a substitute for sales. First I check whether the creative makes a real contact with a cold audience. Only then do I compare the resulting value with the spend.<\/p><\/section>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u2019s official documentation shows that <a href=\"https:\/\/support.google.com\/google-ads\/answer\/13695389?hl=ru\">Demand Gen runs in YouTube, Gmail, Maps, and Discover feeds<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Name the group<\/strong> the same way you named the <strong>audience signal<\/strong>, so you can find it later. <em>Audience signals are built from <strong>demographics, interests, in-market intent, and remarketing lists<\/strong><\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do not turn on optimized targeting at the start<\/strong>. Google then adds people who are not in your audiences. If you switch that on immediately, the data gets mixed and later analysis gets harder. You can add optimized targeting later, once the first stats exist and you want to test how Google expands.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Discovery ad<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You can now create <strong>3 ad types<\/strong>:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Single image<\/strong>: the main choice.<\/li>\n\n\n\n<li><strong>Video ad<\/strong> performs worse than video built in a Video campaign. It can also steal a large share of impressions from your other Discovery ads.<\/li>\n\n\n\n<li><strong>Carousel image ad<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Most of the time (98%) Google serves the first type. The other two get only 2%. In a Demand Gen campaign, the <strong>single-image ad<\/strong> is the one that works.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>In <strong>Final URL<\/strong>, put the landing page the person should open after the click.<\/li>\n\n\n\n<li>Add <em>images, logos, headlines, and descriptions<\/em>.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To add an image, go to <strong>Uploads<\/strong> and pick the best product photos from the <strong>Asset library<\/strong>. Each photo can get <strong>3 crop variants<\/strong>. You can upload <strong>20 images<\/strong> in total.<\/li>\n\n\n\n<li>Upload logos in advance. Here you pick up to <strong>5 ready variants and set the crop<\/strong>.<\/li>\n\n\n\n<li>Headlines differ from Search. In Discovery they are longer (<strong>40 characters, not 30<\/strong>). The job is not \u201cbuy now\u201d. It is to get the person to <strong>take the target action<\/strong>. Write headlines and descriptions for a Discovery unit, not as a copy of Search ads.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Call to action<\/strong> is the text the person <strong>reads on the button<\/strong> that opens the site. By default Google Ads picks the call to action it thinks is best in each case. The list includes:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shop now<\/strong>;<\/li>\n\n\n\n<li><strong>Sign up<\/strong>;<\/li>\n\n\n\n<li><strong>Get quote<\/strong>;<\/li>\n\n\n\n<li><strong>Learn more<\/strong>, and similar options.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pick the call to action and the language yourself, so they match the goal exactly.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li>Enter <strong>your business name<\/strong>.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">How to make many ads for different audiences<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When the ad is ready, Google offers <strong>Review and save<\/strong>. Before that, duplicate the ad. To do it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>On the left, next to the first <strong>Ad group<\/strong>, click the 3 dots and choose <strong>Make a copy<\/strong>.<\/li>\n\n\n\n<li>Click <strong>Select audience<\/strong> and attach a different <strong>audience signal<\/strong>.<\/li>\n\n\n\n<li>When every signal has its ads, go to <strong>Review campaign<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">After policy review, the Discovery ads go live. A couple of weeks later you can see which audience works better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Demand Gen launch checklist<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Pick one primary conversion: a form fill, a registration, a lead magnet, or an account creation.<\/li>\n\n\n\n<li>Split audiences into separate groups: remarketing, similar interests, in-market intent, demographics.<\/li>\n\n\n\n<li>Run the first days without a hard target CPA if the account has no fresh stats.<\/li>\n\n\n\n<li>Prepare images for a mobile feed: the product, a person, the result, and clear contrast.<\/li>\n\n\n\n<li>Check the landing page on a phone: speed, first screen, form, and a clear next step.<\/li>\n\n\n\n<li>Do not dump every audience signal into one group. You will not be able to tell what worked.<\/li>\n\n\n\n<li>Judge the campaign after conversion data accumulates, not by CTR and CPC in the first days.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusions on a Discovery campaign<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Discovery Ads are a practical way to tell a large audience about the product. Competition in this format is still lighter than in Search, and the ad itself gives a picture of the offer before anyone hits the site. You can test several audiences and keep the ones that produce results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optimizing to conversions beats neighboring display campaigns. Discovery is quick to set up and not complicated, so it is worth a live test on your own business.<\/p>\n\n\n\n<div class=\"graph-related\">\n<p><strong>Related reading<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/ivitskiy.com\/blog\/ru\/kampanii-dlya-prilozheniy\/\">App campaigns<\/a><\/li>\n<li><a href=\"https:\/\/ivitskiy.com\/blog\/ru\/chto-takoe-google-adsense\/\">What Google AdSense is<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What next?<\/h2>\n\n\n\n<div class=\"faq-item\"><span class=\"faq-q\">Which campaign types exist besides Demand Gen?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/en\/google-ads-campaign-types-guide\/\">Google Ads campaign types: which ad types are available in Google Ads<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">When is Search a better choice than Demand Gen?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/en\/google-search-ads\/\">Google Search ads<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">How is Demand Gen different from YouTube ads?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/en\/nastroit-reklamu-youtube-en\/\">YouTube ads: how to set up a campaign in Google Ads<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">When should you test Performance Max?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/en\/performance-max-v-google-ads-en\/\">Performance Max in Google Ads: how to get more out of PMax<\/a><\/div>\n<div class=\"faq-item\"><span class=\"faq-q\">When do you still need classic Display?<\/span> <a href=\"https:\/\/ivitskiy.com\/blog\/en\/google-display-network-ads\/\">How to set up Display in Google Ads<\/a><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Article (topic)<\/th><th>Description<\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/ivitskiy.com\/blog\/en\/google-ads-campaign-types-guide\/\" rel=\"noreferrer noopener\">Google Ads campaign types<\/a><\/td><td><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-59.png\" alt=\"Google Ads campaign types\"><\/td><\/tr><tr><td><a href=\"https:\/\/ivitskiy.com\/blog\/en\/google-search-ads\/\">Search ads<\/a><\/td><td><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-58.png\" alt=\"Google Search ads\"><\/td><\/tr><tr><td><a href=\"https:\/\/ivitskiy.com\/blog\/en\/google-shopping-campaigns\/\" rel=\"noreferrer noopener\">Shopping campaigns<\/a><\/td><td><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-57.png\" alt=\"Google Ads Shopping campaigns\"><\/td><\/tr><tr><td><a href=\"https:\/\/ivitskiy.com\/blog\/en\/performance-max-v-google-ads-en\/\" rel=\"noreferrer noopener\">Performance Max<\/a><\/td><td><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-56.png\" alt=\"Performance Max\"><\/td><\/tr><tr><td><a href=\"https:\/\/ivitskiy.com\/blog\/en\/nastroit-reklamu-youtube-en\/\" rel=\"noreferrer noopener\">YouTube ads<\/a><\/td><td><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-55.png\" alt=\"YouTube ads\"><\/td><\/tr><tr><td><a href=\"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/\" rel=\"noreferrer noopener\">Discovery ads<\/a><\/td><td><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-54.png\" alt=\"Discovery ads\"><\/td><\/tr><tr><td><a href=\"https:\/\/ivitskiy.com\/blog\/en\/google-display-network-ads\/\">Display ads<\/a><\/td><td><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-60.png\" alt=\"Google Ads Display\"><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Navigation across Google Ads campaign types and ad formats<\/figcaption><\/figure>\n\n\n\n<!-- retrofit-limits-v1 -->\n<aside class=\"limits-note\"><h3>When this does not apply<\/h3><ul><li>Demand Gen does not intercept search demand as precisely as keywords in a Search campaign.<\/li><li>Without strong images or video and regular creative refresh, results flatten quickly.<\/li><li>Automated bidding is unreliable when conversions are tagged wrong and the data volume is too small.<\/li><\/ul><\/aside>\n\n","protected":false},"excerpt":{"rendered":"<p>Demand Gen in Google Ads places visual ads across YouTube, Gmail, Discover and Maps. Use it to warm an audience, not to force a same-day sale.<\/p>\n","protected":false},"author":1,"featured_media":6190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[],"class_list":["post-6188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-campaign-types","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Demand Gen in Google Ads: how to set up Discovery ads - \u0411\u043b\u043e\u0433 \u0418\u0433\u043e\u0440\u044f \u0418\u0432\u0438\u0446\u043a\u043e\u0433\u043e<\/title>\n<meta name=\"description\" content=\"Demand Gen in Google Ads places visual ads across YouTube, Gmail, Discover and Maps. Use it to warm an audience, not to force a same-day sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demand Gen in Google Ads: how to set up Discovery ads - \u0411\u043b\u043e\u0433 \u0418\u0433\u043e\u0440\u044f \u0418\u0432\u0438\u0446\u043a\u043e\u0433\u043e\" \/>\n<meta property=\"og:description\" content=\"Demand Gen in Google Ads places visual ads across YouTube, Gmail, Discover and Maps. Use it to warm an audience, not to force a same-day sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0411\u043b\u043e\u0433 \u0406\u0433\u043e\u0440\u044f \u0406\u0432\u0456\u0446\u044c\u043a\u043e\u0433\u043e \u043f\u0440\u043e Google \u0440\u0435\u043a\u043b\u0430\u043c\u0443\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-16T20:29:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-16T21:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/08\/blog-publish-50828-4de03d27-5-discovery-reklama-google-ads-en-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0406\u0433\u043e\u0440 \u0406\u0432\u0456\u0446\u044c\u043a\u0438\u0439\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Igor Ivitskiy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 \u043c\u0438\u043d\u0443\u0442\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Demand Gen in Google Ads: how to set up Discovery ads - \u0411\u043b\u043e\u0433 \u0418\u0433\u043e\u0440\u044f \u0418\u0432\u0438\u0446\u043a\u043e\u0433\u043e","description":"Demand Gen in Google Ads places visual ads across YouTube, Gmail, Discover and Maps. Use it to warm an audience, not to force a same-day sale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/","og_locale":"ru_RU","og_type":"article","og_title":"Demand Gen in Google Ads: how to set up Discovery ads - \u0411\u043b\u043e\u0433 \u0418\u0433\u043e\u0440\u044f \u0418\u0432\u0438\u0446\u043a\u043e\u0433\u043e","og_description":"Demand Gen in Google Ads places visual ads across YouTube, Gmail, Discover and Maps. Use it to warm an audience, not to force a same-day sale.","og_url":"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/","og_site_name":"\u0411\u043b\u043e\u0433 \u0406\u0433\u043e\u0440\u044f \u0406\u0432\u0456\u0446\u044c\u043a\u043e\u0433\u043e \u043f\u0440\u043e Google \u0440\u0435\u043a\u043b\u0430\u043c\u0443","article_published_time":"2026-08-16T20:29:43+00:00","article_modified_time":"2026-08-16T21:00:10+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/08\/blog-publish-50828-4de03d27-5-discovery-reklama-google-ads-en-cover.jpg","type":"image\/jpeg"}],"author":"\u0406\u0433\u043e\u0440 \u0406\u0432\u0456\u0446\u044c\u043a\u0438\u0439","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Igor Ivitskiy","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"9 \u043c\u0438\u043d\u0443\u0442"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/#article","isPartOf":{"@id":"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/"},"author":{"name":"\u0406\u0433\u043e\u0440 \u0406\u0432\u0456\u0446\u044c\u043a\u0438\u0439","@id":"https:\/\/ivitskiy.com\/blog\/#\/schema\/person\/38061cc414d45a1be7b9334efbef881e"},"headline":"Demand Gen in Google Ads: how to set up Discovery ads","datePublished":"2026-08-16T20:29:43+00:00","dateModified":"2026-08-16T21:00:10+00:00","mainEntityOfPage":{"@id":"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/"},"wordCount":1823,"publisher":{"@id":"https:\/\/ivitskiy.com\/blog\/#\/schema\/person\/38061cc414d45a1be7b9334efbef881e"},"image":{"@id":"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/#primaryimage"},"thumbnailUrl":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/08\/blog-publish-50828-4de03d27-5-discovery-reklama-google-ads-en-cover.jpg","articleSection":["Google Ads Campaign Types"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/","url":"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/","name":"Demand Gen in Google Ads: how to set up Discovery ads - \u0411\u043b\u043e\u0433 \u0418\u0433\u043e\u0440\u044f \u0418\u0432\u0438\u0446\u043a\u043e\u0433\u043e","isPartOf":{"@id":"https:\/\/ivitskiy.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/#primaryimage"},"image":{"@id":"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/#primaryimage"},"thumbnailUrl":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/08\/blog-publish-50828-4de03d27-5-discovery-reklama-google-ads-en-cover.jpg","datePublished":"2026-08-16T20:29:43+00:00","dateModified":"2026-08-16T21:00:10+00:00","description":"Demand Gen in Google Ads places visual ads across YouTube, Gmail, Discover and Maps. Use it to warm an audience, not to force a same-day sale.","breadcrumb":{"@id":"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/#primaryimage","url":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/08\/blog-publish-50828-4de03d27-5-discovery-reklama-google-ads-en-cover.jpg","contentUrl":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/08\/blog-publish-50828-4de03d27-5-discovery-reklama-google-ads-en-cover.jpg","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/ivitskiy.com\/blog\/en\/discovery-reklama-google-ads-en\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/ivitskiy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Demand Gen in Google Ads: how to set up Discovery ads"}]},{"@type":"WebSite","@id":"https:\/\/ivitskiy.com\/blog\/#website","url":"https:\/\/ivitskiy.com\/blog\/","name":"\u0411\u043b\u043e\u0433 \u0418\u0433\u043e\u0440\u044f \u0418\u0432\u0438\u0446\u043a\u043e\u0433\u043e","description":"","publisher":{"@id":"https:\/\/ivitskiy.com\/blog\/#\/schema\/person\/38061cc414d45a1be7b9334efbef881e"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ivitskiy.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":["Person","Organization"],"@id":"https:\/\/ivitskiy.com\/blog\/#\/schema\/person\/38061cc414d45a1be7b9334efbef881e","name":"\u0406\u0433\u043e\u0440 \u0406\u0432\u0456\u0446\u044c\u043a\u0438\u0439","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/07\/logo-main.png","url":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/07\/logo-main.png","contentUrl":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/07\/logo-main.png","width":1198,"height":500,"caption":"\u0406\u0433\u043e\u0440 \u0406\u0432\u0456\u0446\u044c\u043a\u0438\u0439"},"logo":{"@id":"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/07\/logo-main.png"},"description":"\u0406\u0433\u043e\u0440 \u0406\u0432\u0456\u0446\u044c\u043a\u0438\u0439 \u2014 \u043e\u0434\u0438\u043d \u0456\u0437 \u043f\u0440\u043e\u0432\u0456\u0434\u043d\u0438\u0445 \u0441\u0432\u0456\u0442\u043e\u0432\u0438\u0445 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0456\u0432 \u0437 Google Ads: \u21166 \u0443 The Top 50 Most Influential PPC Experts (2026) \u0442\u0430 \u0454\u0434\u0438\u043d\u0438\u0439 \u0443\u043a\u0440\u0430\u0457\u043d\u0435\u0446\u044c \u0443 \u0442\u043e\u043f-10 \u0441\u0432\u0456\u0442\u043e\u0432\u043e\u0457 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0435\u043b\u0456\u0442\u0438. PhD \u0437 \u043c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u043c\u043e\u0434\u0435\u043b\u044e\u0432\u0430\u043d\u043d\u044f, \u0434\u043e\u0446\u0435\u043d\u0442, \u0430\u0432\u0442\u043e\u0440 \u043f\u043e\u043d\u0430\u0434 200 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0439, 3 \u043c\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0456\u0439 \u0456 50+ \u043f\u0430\u0442\u0435\u043d\u0442\u0456\u0432. \u041e\u0444\u0456\u0446\u0456\u0439\u043d\u0438\u0439 Google Partner. \u041f\u0456\u0434 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f\u043c \u2014 \u043f\u043e\u043d\u0430\u0434 $770 \u043c\u043b\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u0456\u0432; \u043a\u043b\u0456\u0454\u043d\u0442\u0438 \u0449\u043e\u043c\u0456\u0441\u044f\u0446\u044f \u043e\u0442\u0440\u0438\u043c\u0443\u044e\u0442\u044c \u043c\u0456\u043b\u044c\u0439\u043e\u043d\u0438 \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u0443 \u0437 Google-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0443 50+ \u043d\u0456\u0448\u0430\u0445. \u0410\u0432\u0442\u043e\u0440 \u043a\u043d\u0438\u0433\u0438 \u043f\u0440\u043e Google-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 (\u21161 New Release \u043d\u0430 Amazon US, \u0432\u0438\u0434\u0430\u043d\u0430 \u0442\u0440\u044c\u043e\u043c\u0430 \u043c\u043e\u0432\u0430\u043c\u0438), \u0441\u043f\u0456\u043a\u0435\u0440 Hero Conf, Adworld Experience \u0442\u0430 \u0456\u043d\u0448\u0438\u0445 \u043f\u0440\u043e\u0432\u0456\u0434\u043d\u0438\u0445 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0439. \u0417\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043a\u043e\u043b\u0438 Google Ads \u0434\u043b\u044f \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0446\u0456\u0432. \u041f\u043e\u043d\u0430\u0434 15 \u0440\u043e\u043a\u0456\u0432 \u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0443\u0454 \u043c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0443 \u0434\u043b\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u0438.","sameAs":["http:\/\/ivitskiy.com\/blog"]}]}},"_links":{"self":[{"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/posts\/6188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/comments?post=6188"}],"version-history":[{"count":3,"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/posts\/6188\/revisions"}],"predecessor-version":[{"id":6380,"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/posts\/6188\/revisions\/6380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/media\/6190"}],"wp:attachment":[{"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/media?parent=6188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/categories?post=6188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ivitskiy.com\/blog\/wp-json\/wp\/v2\/tags?post=6188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}