{"id":6239,"date":"2026-08-16T23:29:43","date_gmt":"2026-08-16T20:29:43","guid":{"rendered":"https:\/\/ivitskiy.com\/blog\/?p=6239"},"modified":"2026-08-17T00:16:39","modified_gmt":"2026-08-16T21:16:39","slug":"kak-reklamirovat-youtube-kanal-en","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/en\/kak-reklamirovat-youtube-kanal-en\/","title":{"rendered":"How to advertise your YouTube channel"},"content":{"rendered":"<div class=\"tldr\"><strong>In short:<\/strong> Tags and keyword tricks rarely push a video past about 1,000 views. If the channel has to bring in customers, a controllable path is a Google Ads video campaign, a short ad-only video built to drive subscriptions, and interest targeting. Fake views and fake subscribers are illegal and can get the channel banned even after real people arrive.<\/div>\n\n\n<p class=\"wp-block-paragraph\">One controllable and fully compliant way to promote videos and the channel as a whole is <strong>paid video advertising through Google Ads<\/strong>. Top creators use it, and so do businesses that treat YouTube as a source of customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This method can <strong>deliver a lot of views<\/strong>, hundreds of thousands on a single video. People see the ad as a <strong>banner among recommended videos<\/strong> or between the clips they are already watching.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why you should put money into YouTube channel ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remember this: <strong>paid ads let you scale YouTube video promotion predictably<\/strong> and complement the channel&#8217;s organic growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The internet is full of tips on packing keywords and tags so a video ranks. Even if you do all of that, you will not get many views, up to about 1,000. For a business owner who treats the channel as a place people come from to buy, that is far too little.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can treat YouTube as a toy: spend a lot of time, keep pouring money in, and expect little back. Then you do not need to ask how to advertise the channel. But if YouTube is a tool that should bring in money, <strong>treat ads as an investment in the brand and the business<\/strong>. That is the path that actually moves the needle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to set up video ads for a YouTube channel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You set video ads up in <strong>Google Ads<\/strong>. The address is <strong>ads.google.com<\/strong>. Every tool you need to advertise a YouTube video sits there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with <strong>account registration<\/strong>. It is fast and free. To create a campaign, click \u201c<strong>+<\/strong>\u201d and choose \u201c<strong>New campaign<\/strong>\u201d. Then every setting that matters for video ads:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Google asks for a goal. Choose \u201c<strong>Create a campaign without a goal&#8217;s guidance<\/strong>\u201d. That unlocks the widest set of settings.<\/li>\n\n\n\n<li>Campaign type: <strong>Video<\/strong>.<\/li>\n\n\n\n<li>Campaign subtype: <strong>Video views<\/strong>.<\/li>\n\n\n\n<li>Give the campaign a <strong>name that is clear to you<\/strong>.<\/li>\n\n\n\n<li>Pick a <strong>daily<\/strong> budget if the video should keep running, not a short burst. Enter the amount you are willing to spend each day on impressions.<\/li>\n\n\n\n<li>In \u201c<strong>Networks<\/strong>\u201d, <strong>turn off video partners on the Google Display Network<\/strong> if you do not want to burn money on low-quality views.<\/li>\n\n\n\n<li>Choose the <strong>countries where you want to advertise the product<\/strong> and the <strong>languages your potential customers speak<\/strong>.<\/li>\n\n\n\n<li>In additional settings, among devices, <strong>turn off TVs and set a view frequency cap per user<\/strong> (about 3 per week, or even per month). These two moves save you about <strong>50% of the budget<\/strong>.<\/li>\n\n\n\n<li>Enter an <strong>ad group name<\/strong>.<\/li>\n\n\n\n<li><strong>Set targeting<\/strong>, who should see the ads:\n<ul class=\"wp-block-list\">\n<li>demographics: <strong>gender and age<\/strong>;<\/li>\n\n\n\n<li><strong>audience segments<\/strong>: interests (what people search for) and intent (what they want to buy);<\/li>\n\n\n\n<li><strong>content targeting<\/strong>: <strong>placements<\/strong> (targeting other people&#8217;s YouTube channels usually gives a small reach), <strong>topics, keywords<\/strong> (what people type in YouTube search, or words in titles and descriptions of videos next to which your ad will show).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Create the video ad:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Paste the link to the video<\/strong> on your YouTube channel that you want to advertise. Important: as the format, choose an <strong>in-feed ad<\/strong> (in-stream will cost much more).<\/li>\n\n\n\n<li>Choose an image, the <strong>video thumbnail<\/strong> you will advertise. <strong>Add a headline and descriptions.<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Set the bid, meaning the <strong>maximum you will pay for a view<\/strong>. For example, 1 cent, or another small amount in the account currency. I recommend <strong>starting at the lowest price<\/strong> and raising it until you get the <strong>number of views you need<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Once the campaign is built this way, you already have a working test: in-feed format, a daily budget, TVs off. Do not stare at pretty view counts. Watch which audience actually subscribes and what one new viewer costs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2026\/08\/visual-youtube-channel-en.png\" alt=\"Six steps to launch YouTube channel ads in Google Ads\"\/><figcaption class=\"wp-element-caption\">Launch path from this article: open Google Ads, create a Video views campaign, set a daily budget with Display partners and TVs off, then add targeting, an in-feed ad, and a starting bid.<\/figcaption><\/figure>\n\n\n<!-- cta-anchor -->\n\n\n<h2 class=\"wp-block-heading\">Why ads are the safe way to grow a YouTube channel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you choose how to advertise a YouTube channel, keep this in mind: views you buy through ads <strong>are never disputed or stripped<\/strong>, and the channel will not get banned for them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Any fake views, likes, or subscribers are illegal<\/strong>. There are plenty of cases where a creator bought the first 1,000 subscribers, later gained a lot of real ones (say, 50,000), and the channel still got banned because of that early fake boost. So I strongly recommend staying with legal methods only: advertise the channel in Google Ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How promoting the channel differs from promoting one video<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If the goal is not one video but the channel itself, here is how you <strong>get a lot of subscribers<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To get people to subscribe, it is better to <strong>shoot a separate video<\/strong> that is not sitting on the channel. The videos that usually take off on a channel are the ones that <strong>go deep on one topic<\/strong>, and those are a poor fit for advertising the channel. <strong>Long videos do not move a cold audience<\/strong>. They do not push people to buy or subscribe, so they are a weak way to attract new subscribers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What makes an ad video different<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To advertise a YouTube channel, the video should be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>short and fast-paced<\/strong>;<\/li>\n\n\n\n<li>maybe with an <strong>entertainment hook<\/strong>;<\/li>\n\n\n\n<li>always with <strong>intrigue and a reason to subscribe<\/strong>;<\/li>\n\n\n\n<li>with a <strong>call to action<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This video runs only as an ad. It can repeat the useful parts of videos already on the channel. <strong>People who already subscribe should not see it. Exclude that group from targeting.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sample scripts that advertise a channel with a short video and push people to subscribe:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Want me to show you how to cut 80% of the ad budget starting today? In the next videos on my channel I will walk through the full method. Subscribe so you do not miss it. (For paid search and ads)<\/li>\n\n\n\n<li>Want to harvest 3 times more from the same field, same seed, same fertilizer, just a new method? I will break down my method in the next videos. Subscribe and hit the bell so you do not miss it. (For agribusiness)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Important: <strong>the answer to the intrigue must not be short enough to fit in one video<\/strong>. <strong>Unfold the topic over time<\/strong>, so the person needs to watch the next videos, which means they need to subscribe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One more point: if you are advertising the channel itself, use an <strong>In-feed video ad<\/strong>. To optimize for subscriptions, choose the <strong>YouTube engagements<\/strong> goal in Demand Gen; in-stream is usually weaker at getting subscriptions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to set targeting when you advertise a YouTube channel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What works best is <strong>targeting audiences by interests, by intent, and by content<\/strong> (similar channels, topics, keywords).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Say you are thinking how to advertise a YouTube channel about \u201cbookkeeping for small business\u201d and you are choosing where the ad video should run. The steps look like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pick <strong>every channel on that topic<\/strong>;<\/li>\n\n\n\n<li>find <strong>channels on adjacent topics<\/strong>: website builds, advertising, management accounting, hiring, everything else your audience is likely to care about;<\/li>\n\n\n\n<li><strong>add keywords<\/strong>: a business channel may have a single lesson on bookkeeping;<\/li>\n\n\n\n<li><strong>target by user interests<\/strong>: Google has an audience of people interested in small and mid-size business.<\/li>\n<\/ul>\n\n\n\n<div class=\"graph-related\">\n<p><strong>Read also<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/ivitskiy.com\/blog\/ru\/kak-nayti-spetsialista-po-google-ads\/\">How to find a Google Ads specialist<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Takeaways on advertising a YouTube channel<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>YouTube is a <strong>huge platform with a massive audience<\/strong> (more than 2 billion people). You can use it to <strong>promote a brand<\/strong> and services online. Advertising the channel is how you do that on purpose.<\/li>\n\n\n\n<li>Besides shooting and uploading videos, <strong>decide the channel strategy<\/strong>: who the posts are for, and whether the tone is educational, entertainment, or promotional. Study competitors, YouTube search keywords, and similar channels.<\/li>\n\n\n\n<li>YouTube will recommend a video when it is <strong>relevant, gets real engagement<\/strong> (comments, likes), and matches people&#8217;s interests and search history.<\/li>\n\n\n\n<li>Watch the trends, plan the content, and <strong>protect video quality while you hunt for fresh ideas<\/strong>. Work with other creators and channels. That is how you pull in more viewers and advertise the channel more effectively.<\/li>\n\n\n\n<li>To lift engagement, <strong>build topic playlists and put the videos on the site, on social, and in email newsletters<\/strong>. Give each video a <strong>strong thumbnail, and give the channel a cover people actually notice<\/strong>.<\/li>\n\n\n\n<li>For optimization, <strong>use the analytics<\/strong> in Google Ads and YouTube. Try different ways to grow the channel and compare which advertising path works better.<\/li>\n\n\n\n<li>Use the tactics above to promote the channel, and you will see YouTube as a real platform for growing the business.<\/li>\n<\/ol>\n\n\n\n\n\n<!-- retrofit-limits-v1 -->\n<aside class=\"limits-note\"><p><strong>When this does not apply<\/strong><\/p><ul><li>If the channel is a hobby, not a source of customers, paid ads are optional. They give you a forecast, not free views.<\/li><li>A long, deep video from the channel does not work as an ad to a cold audience. It does not push people to subscribe.<\/li><li>In-stream is weaker at collecting subscriptions than an In-feed video ad with the YouTube engagements goal in Demand Gen. Fake views and fake subscribers are illegal and can get the channel banned even after real people arrive.<\/li><\/ul><\/aside>\n\n","protected":false},"excerpt":{"rendered":"<p>A legal way to grow a YouTube channel predictably is video advertising through Google Ads. How to set up the campaign and get subscribers without fake views.<\/p>\n","protected":false},"author":1,"featured_media":6241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[],"class_list":["post-6239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-campaign-types","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to advertise your YouTube channel - \u0411\u043b\u043e\u0433 \u0418\u0433\u043e\u0440\u044f \u0418\u0432\u0438\u0446\u043a\u043e\u0433\u043e<\/title>\n<meta name=\"description\" content=\"A legal way to grow a YouTube channel predictably is video advertising through Google Ads. 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