{"id":7058,"date":"2026-09-01T14:26:40","date_gmt":"2026-09-01T11:26:40","guid":{"rendered":"https:\/\/ivitskiy.com\/blog\/?p=7058"},"modified":"2026-09-01T15:06:22","modified_gmt":"2026-09-01T12:06:22","slug":"business-name-in-google-ads","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/en\/business-name-in-google-ads\/","title":{"rendered":"Business name in Google Ads: how to add it"},"content":{"rendered":"
In short:<\/strong> A business name helps people identify the advertiser before they click. Use a recognizable name from your website or branding, then judge it by CTR, conversions, and lead quality.<\/div>\n\n\n

A business name in Google Ads gives you another way to show who is behind an ad. For Search campaigns, it is added as an asset at account or campaign level.<\/p>\n\n\n\n

How to add a business name to an ad<\/h2>\n\n\n\n

In Campaigns, open Assets, select + Business name, and choose Account or Campaign in the Add to menu. Enter the approved name and select Apply.<\/p>\n\n\n\n

The name should match the verified legal business name or registered domain name and appear prominently on the landing page. A trademarked trading name, shortened name, or sub-brand needs separate brand verification when it does not match those identifiers.<\/p>\n\n\n\n

Use the verified name rather than adding a category, location, specialization, or sales phrase for extra appeal. Measure the effect through CTR, conversions, and lead quality because a visible brand asset does not always improve campaign economics.<\/p>\n\n\n\n