{"id":730,"date":"2024-04-01T19:39:57","date_gmt":"2024-04-01T16:39:57","guid":{"rendered":"https:\/\/blog.ivitskiy.com\/?p=730"},"modified":"2026-07-10T18:37:41","modified_gmt":"2026-07-10T15:37:41","slug":"tselevaya-rentabelnost-investitsiy-v-reklamu-maksimalnaya-tsennost-konversii","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/tselevaya-rentabelnost-investitsiy-v-reklamu-maksimalnaya-tsennost-konversii\/","title":{"rendered":"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u201c\u0426\u0435\u043b\u0435\u0432\u0430\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443\u201d \u0438\u043b\u0438 \u201d\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u041e\u0434\u043d\u0430 \u0438\u0437 \u043b\u0443\u0447\u0448\u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u043f\u0440\u0438 \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0438 \u0441\u0442\u0430\u0432\u043e\u043a \u0432 Google Ads \u2014 \u201c\u0426\u0435\u043b\u0435\u0432\u0430\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443\u201d \u0438\u043b\u0438 &#171;\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438&#187;. \u041e\u043d\u0430 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b. \u0423\u0437\u043d\u0430\u0442\u044c \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u0432\u043e\u043a \u0432 Google Ads \u0438 \u043a\u0430\u043a\u0438\u0435 \u043e\u043d\u0438 \u0431\u044b\u0432\u0430\u044e\u0442, \u043c\u043e\u0436\u043d\u043e \u0437\u0434\u0435\u0441\u044c (\u0441\u0441\u044b\u043b\u043a\u0430).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0426\u0435\u043b\u0435\u0432\u0430\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 Google Ads\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/CVl9Z6zAnc0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u0426\u0435\u043b\u0435\u0432\u0430\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 (\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438)<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/ivitskiy.com\/blog\/besplatnyy-audit\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/06\/image-66.png\" alt=\"\" class=\"wp-image-1596\"\/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/ivitskiy.com\/blog\/obratnaya-svyaz\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/06\/image-67.png\" alt=\"\" class=\"wp-image-1597\"\/><\/a><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u0438\u043d\u0446\u0438\u043f \u0440\u0430\u0431\u043e\u0442\u044b \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 &#171;\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438&#187;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0443\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u201c\u0426\u0435\u043b\u0435\u0432\u0430\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443\u201d \u0438\u043b\u0438 &#171;\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438&#187;: \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, <strong>\u043a\u0430\u043a\u0443\u044e \u0441\u0443\u043c\u043c\u0443 \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441 \u0437\u0430\u0442\u0440\u0430\u0447\u0435\u043d\u043d\u044b\u043c\u0438 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430\u043c\u0438<\/strong>. \u0427\u0442\u043e\u0431\u044b \u0438\u0442\u043e\u0433\u043e\u0432\u0430\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043d\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 1$ \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u043b\u0430 3$, \u043d\u0443\u0436\u043d\u043e \u0437\u0430\u0434\u0430\u0442\u044c \u0441\u0438\u0441\u0442\u0435\u043c\u0435 Google \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 300%. \u0412\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u043c\u043d\u043e\u0433\u043e\u043e\u0431\u0435\u0449\u0430\u044e\u0449\u0435.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438:<\/strong> (\u0434\u043e\u0445\u043e\u0434 &#8212; \u0440\u0430\u0441\u0445\u043e\u0434 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443) \/ \u0440\u0430\u0441\u0445\u043e\u0434 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 * 100%<\/li>\n\n\n\n<li><strong>\u041f\u0440\u0438\u043c\u0435\u0440: <\/strong>\u0434\u043e\u0445\u043e\u0434 100$, \u0440\u0430\u0441\u0445\u043e\u0434 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 50$. \u0420\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c = (100$ &#8212; 50$ ) \/ 50$ * 100% = 100%<\/li>\n\n\n\n<li><strong>\u041f\u043e\u044f\u0441\u043d\u0435\u043d\u0438\u0435: <\/strong>\u044d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442, \u0447\u0442\u043e \u043c\u044b \u043d\u0430 50 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0445 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c 50 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0447\u0438\u0441\u0442\u043e\u0439 \u043f\u0440\u0438\u0431\u044b\u043b\u0438 (\u0437\u0430 \u0432\u044b\u0447\u0435\u0442\u043e\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432), \u0437\u043d\u0430\u0447\u0438\u0442 \u043d\u0430\u0448\u0430 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c 100%<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0420\u0430\u0437\u043b\u0438\u0447\u0438\u043c \u043f\u043e\u043d\u044f\u0442\u0438\u044f &#171;\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c&#8230;&#187; \u0438 &#171;\u0446\u0435\u043b\u0435\u0432\u0430\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c&#8230;&#187;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0443\u0436\u043d\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u043e\u043d\u044f\u0442\u0438\u044f, \u043e\u0431\u0430 \u0438\u0445 \u043c\u043e\u0436\u043d\u043e \u0432\u0441\u0442\u0440\u0435\u0442\u0438\u0442\u044c \u0432 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/strong> &#8212; \u044d\u0442\u043e \u043d\u043e\u0432\u043e\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u0443\u0441\u043b\u043e\u0432\u043d\u043e \u043c\u043e\u0436\u043d\u043e \u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0442\u0430\u043a, \u0435\u0441\u043b\u0438 \u043c\u044b \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 <strong>\u043d\u0435 \u0431\u0443\u0434\u0435\u043c \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/strong>, \u0442\u043e \u044d\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u201d\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u201d.<\/li>\n\n\n\n<li><strong>\u0426\u0435\u043b\u0435\u0432\u0430\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 <\/strong>&#8212; \u044d\u0442\u043e \u0431\u043e\u043b\u0435\u0435 \u0441\u0442\u0430\u0440\u043e\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u0434\u0430\u043d\u043d\u043e\u0435 \u043f\u043e\u043d\u044f\u0442\u0438\u0435 \u0443\u043c\u0435\u0441\u0442\u043d\u043e \u0443\u043f\u043e\u0442\u0440\u0435\u0431\u043b\u044f\u0442\u044c \u0432 \u0442\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435, \u0435\u0441\u043b\u0438 \u043c\u044b <strong>\u0443\u043a\u0430\u0436\u0435\u043c \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/strong> \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u201d\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u201d. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u044b \u043c\u043e\u0436\u0435\u043c <strong>\u043d\u0435 \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/strong> \u0438 \u0442\u043e\u0433\u0434\u0430 Google \u043f\u0440\u0438\u043d\u0435\u0441\u0435\u0442 \u0441\u0442\u043e\u043b\u044c\u043a\u043e, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043c\u043e\u0436\u0435\u0442 (<strong>\u0443\u0441\u043b\u043e\u0432\u043d\u044b\u0439 \u201d\u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c\u201d<\/strong>). \u0422\u043e\u0433\u0434\u0430 \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u044d\u0442\u043e \u201d<strong>\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/strong>\u201d. \u0415\u0441\u043b\u0438 \u0436\u0435 \u043c\u044b <strong>\u0443\u043a\u0430\u0436\u0435\u043c \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/strong>, \u0442\u043e\u0433\u0434\u0430 \u0434\u0430\u043d\u043d\u044b\u0439 \u043f\u043e\u0434\u0442\u0438\u043f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0437\u0432\u0430\u0442\u044c \u201d<strong>\u0446\u0435\u043b\u0435\u0432\u0430\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443<\/strong>\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0423\u0441\u043b\u043e\u0432\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0443\u0436\u043d\u043e \u0441\u043e\u0431\u043b\u044e\u0441\u0442\u0438 \u0434\u043b\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u0441\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439&nbsp;&#171;\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438&#187;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043d\u0430 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u043d\u0443\u0436\u043d\u043e \u0441\u043e\u0431\u043b\u044e\u0441\u0442\u0438 4 \u0443\u0441\u043b\u043e\u0432\u0438\u044f:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0412 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044b\u0445 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439.<\/strong> \u041f\u0440\u0438\u0447\u0435\u043c Google Analytics \u0434\u043e\u043b\u0436\u0435\u043d \u201c\u0437\u043d\u0430\u0442\u044c\u201d \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043a\u0443\u043f\u0438\u043b\u0438, \u0430 \u0438\u043c\u0435\u043d\u043d\u043e \u0441\u0443\u043c\u043c\u0443, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044c \u0441\u043c\u043e\u0433 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0430 \u044d\u0442\u043e\u043c \u0442\u043e\u0432\u0430\u0440\u0435. \u0420\u0430\u0441\u0447\u0435\u0442 \u0431\u0443\u0434\u0435\u0442 \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u0442\u044c \u0442\u0430\u043a: \u041f\u0440\u0438\u0431\u044b\u043b\u044c= \u0421\u0443\u043c\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043a\u043b\u0438\u0435\u043d\u0442 \u0437\u0430\u043f\u043b\u0430\u0442\u0438\u043b \u0437\u0430 \u0442\u043e\u0432\u0430\u0440, &#8212; \u0421\u0443\u043c\u043c\u0430, \u0437\u0430 \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044c \u043a\u0443\u043f\u0438\u043b \u0442\u043e\u0432\u0430\u0440.<\/li>\n\n\n\n<li><strong>\u0414\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u0435 \u0447\u0438\u0441\u043b\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435<\/strong>. \u041e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u043e\u0447\u043d\u043e, \u0434\u043e\u043b\u0436\u043d\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0442\u044c\u0441\u044f \u043e\u0442 10 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439 \u0432 \u0434\u0435\u043d\u044c.<\/li>\n\n\n\n<li><strong>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0446\u0435\u043d\u043d\u044b\u043c\u0438<\/strong>. \u041d\u0435\u043b\u044c\u0437\u044f \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043f\u0440\u0438\u0441\u0432\u043e\u0438\u0442\u044c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u201c\u0441\u043a\u0430\u0447\u0430\u043b \u043f\u0440\u0430\u0439\u0441-\u043b\u0438\u0441\u0442\u201d \u0438\u043b\u0438 \u201c\u043f\u043e\u0441\u0435\u0442\u0438\u043b \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b\u201d. \u0423\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0434\u0435\u043d\u044c\u0433\u0438.&nbsp;<\/li>\n\n\n\n<li>\u041e\u0442 \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u043a\u043b\u0438\u043a\u0430 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0434\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 <strong>\u043d\u0435 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u043e\u0433\u043e \u043f\u0440\u043e\u043c\u0435\u0436\u0443\u0442\u043a\u0430 \u0432\u0440\u0435\u043c\u0435\u043d\u0438<\/strong>, \u0438\u043d\u0430\u0447\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u0442\u0440\u0443\u0434\u043d\u0435\u043d\u0430. \u042d\u0442\u043e\u0442 \u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439 \u043e\u0442\u0440\u0435\u0437\u043e\u043a \u0434\u043e\u043b\u0436\u0435\u043d \u0431\u044b\u0442\u044c \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u043c.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u043a\u0430\u043a \u043e\u043d\u0430 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0435\u0442\u0441\u044f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044c\u0442\u0435, \u0447\u0442\u043e \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442 \u043f\u043e\u043f\u0430\u043b\u0438 2 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u041e\u0431\u0430 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b\u0438 \u043f\u043e \u043e\u0434\u043d\u043e\u0439 \u043f\u043e\u043a\u0443\u043f\u043a\u0435, \u0442\u043e \u0435\u0441\u0442\u044c \u043f\u043e \u043e\u0434\u043d\u043e\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. \u041e\u0434\u043d\u0430\u043a\u043e \u043f\u0435\u0440\u0432\u044b\u0439 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c \u043f\u0440\u0438\u043d\u0435\u0441 \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 500$, \u0430 \u0432\u0442\u043e\u0440\u043e\u0439 \u2014 8000$. \u041f\u043e\u043d\u044f\u0442\u043d\u043e, \u0447\u0442\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0432\u044b\u0433\u043e\u0434\u043d\u0435\u0435 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0442\u0430\u043a\u0438\u043c \u043b\u044e\u0434\u044f\u043c, \u043a\u0430\u043a \u0432\u0442\u043e\u0440\u043e\u0439 \u043a\u043b\u0438\u0435\u043d\u0442.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u0436\u0434\u043e\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043f\u043e\u043f\u0430\u0434\u0430\u043b\u0438 \u0432 Google Ads, <strong>\u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u0442\u044c \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u0430\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430<\/strong>. \u0421\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c \u043d\u0435 \u0441\u0442\u043e\u0438\u0442, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043d\u0443\u0436\u043d\u044b \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0437\u043d\u0430\u043d\u0438\u044f \u0438 \u043e\u043f\u044b\u0442 \u0432 web-\u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435, web-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435. \u041b\u0443\u0447\u0448\u0435 \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u044c\u0441\u044f \u043a \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0430\u043c, \u043d\u043e \u044d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u043e\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0432\u043b\u043e\u0436\u0435\u043d\u0438\u0439 (\u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0442\u044b\u0441\u044f\u0447 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u0434\u0430\u043b\u0435\u043a\u043e <strong>\u043d\u0435 \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u043d\u0443\u0436\u043d\u043e \u0438\u0434\u0442\u0438 \u043f\u043e \u043f\u0443\u0442\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/strong>. \u0415\u0441\u043b\u0438 \u043e\u0442\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u043e\u0442 \u0441\u0443\u043c\u043c\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0431\u044e\u0434\u0436\u0435\u0442\u0430, \u044f \u0431\u044b \u0441\u043e\u0432\u0435\u0442\u043e\u0432\u0430\u043b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0417\u0430\u0434\u0443\u043c\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043e \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0438 \u0441\u043a\u0432\u043e\u0437\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438<\/strong> \u0441 \u0442\u043e\u0433\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u0430, \u043a\u043e\u0433\u0434\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432\u044b\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u043d\u0435 \u043c\u0435\u043d\u0435\u0435 <strong>5000$ \u0432 \u043c\u0435\u0441\u044f\u0446.<\/strong><\/li>\n\n\n\n<li><strong>\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u044d\u0442\u0443 \u0441\u0438\u0441\u0442\u0435\u043c\u0443, \u0435\u0441\u043b\u0438 \u0431\u044e\u0434\u0436\u0435\u0442 \u043e\u0442 10000$ \u0438 \u0432\u044b\u0448\u0435<\/strong>. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u0440\u0430\u0441\u0442\u0438 \u0434\u0430\u043b\u044c\u0448\u0435.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0435\u0440\u0435\u0436\u0435\u043d\u0438\u0435 \u043e &#171;\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438&#187;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0435\u043b\u044c\u0437\u044f \u0437\u0430\u0434\u0430\u0432\u0430\u0442\u044c \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 <strong>\u043d\u0435\u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0446\u0438\u0444\u0440\u044b<\/strong>. \u041e\u0442 1$, \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u043e\u0433\u043e \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e, \u043d\u0435\u043b\u044c\u0437\u044f \u043e\u0436\u0438\u0434\u0430\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u0432 1000000$. \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0441\u044f \u043d\u0435 \u0432 \u0442\u0432\u043e\u044e \u043f\u043e\u043b\u044c\u0437\u0443, \u0430 \u0438\u043c\u0435\u043d\u043d\u043e \u2014 <strong>0 \u043f\u043e\u043a\u0430\u0437\u043e\u0432<\/strong>. \u0412\u0441\u0435 \u043f\u043e\u0442\u043e\u043c\u0443, \u0447\u0442\u043e Google <strong>\u043d\u0435 \u0441\u043c\u043e\u0436\u0435\u0442 \u043d\u0430\u0439\u0442\u0438<\/strong> \u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u043a \u0442\u0435\u0431\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442 \u0442\u0430\u043a\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 <strong>\u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0430\u0442 \u0441\u0442\u043e\u043b\u044c \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0412\u044b\u0432\u043e\u0434\u044b \u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u201c\u0426\u0435\u043b\u0435\u0432\u0430\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0443\u0436\u043d\u043e \u043f\u043e\u0434\u043e\u0431\u0440\u0430\u0442\u044c \u0442\u0430\u043a\u0443\u044e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u043e\u043d\u0430 \u0431\u044b\u043b\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041d\u0435 \u043d\u0438\u0437\u043a\u043e\u0439<\/strong>, \u0442\u043e\u0433\u0434\u0430 \u0442\u0432\u043e\u0435\u043c\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0431\u0443\u0434\u0435\u0442 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u0430\u044f \u0432\u044b\u0433\u043e\u0434\u0430. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e <strong>10%<\/strong> \u0431\u0443\u0434\u0435\u0442 \u043c\u043d\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u043e\u0432, \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u043e\u0445\u0432\u0430\u0442, \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0431\u044e\u0434\u0436\u0435\u0442, \u043d\u043e \u0432\u044b\u0433\u043e\u0434\u044b \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044e \u043d\u0435 \u0431\u0443\u0434\u0435\u0442. \u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0441 <strong>1$<\/strong> \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u043e\u0433\u043e \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043d\u0430 \u0432\u0445\u043e\u0434\u0435 \u0431\u0443\u0434\u0435\u0442 <strong>0,1$<\/strong> \u0447\u0438\u0441\u0442\u043e\u0439 \u043f\u0440\u0438\u0431\u044b\u043b\u0438.<\/li>\n\n\n\n<li><strong>\u041d\u0435 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0432\u044b\u0441\u043e\u043a\u043e\u0439<\/strong>, \u0447\u0442\u043e\u0431\u044b Google \u043c\u043e\u0433 \u043d\u0430\u0439\u0442\u0438 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u0442\u0432\u043e\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u041f\u0440\u0438 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 <strong>1000%<\/strong> Google \u0440\u0435\u0437\u043a\u043e <strong>\u0441\u043e\u043a\u0440\u0430\u0442\u0438\u0442 \u043f\u043e\u043a\u0430\u0437\u044b<\/strong>. \u0418\u0437-\u0437\u0430 \u043c\u0430\u043b\u043e\u0433\u043e \u043e\u0445\u0432\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043d\u0435 \u043f\u0440\u0438\u043d\u0435\u0441\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u044b.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u043e\u0439 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0438 4 \u0432\u044b\u0448\u0435\u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u0439 \u043f\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f\u043c (\u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439, \u0438\u0445 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e, \u0443\u0447\u0435\u0442 \u0432\u0441\u0435\u0445 \u0432\u0430\u0436\u043d\u044b\u0445 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439, \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0431\u043e\u043b\u044c\u0448\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u0440\u044b\u0432\u0430 \u043c\u0435\u0436\u0434\u0443 \u043a\u043b\u0438\u043a\u043e\u043c \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0435\u0439) \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0431\u0443\u0434\u0435\u0442 \u0441\u0443\u043f\u0435\u0440 \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0439.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f \u043f\u043e \u0432\u0441\u0435\u043c \u0442\u0438\u043f\u0430\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0441\u0442\u0430\u0442\u044c\u0438<\/th><th>\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435<\/th><\/tr><\/thead><tbody><tr><td><\/td><td><\/td><\/tr><tr><td><a href=\"https:\/\/ivitskiy.com\/blog\/strategii-naznacheniya-stavok-google-ads\/\">\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u0432\u043e\u043a<\/a><\/td><td><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-10.png\" alt=\"\" style=\"\"><\/td><\/tr><tr><td><a href=\"https:\/\/ivitskiy.com\/blog\/avtomaticheskie-strategii-google-ads\/\">\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438<\/a><\/td><td><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-12.png\" alt=\"\" style=\"\"><\/td><\/tr><tr><td><\/td><td><\/td><\/tr><tr><td><a href=\"https:\/\/ivitskiy.com\/blog\/naznachenie-tseny-za-klik-vruchnuyu\/\">\u041d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0446\u0435\u043d\u044b \u0437\u0430 \u043a\u043b\u0438\u043a \u0432\u0440\u0443\u0447\u043d\u0443\u044e<\/a><\/td><td><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-8.png\" alt=\"\"><\/td><\/tr><tr><td><\/td><td><\/td><\/tr><tr><td><a href=\"https:\/\/ivitskiy.com\/blog\/strategiya-maksimum-konversiy\/\">\u041c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439<\/a><\/td><td><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-7.png\" alt=\"\"><\/td><\/tr><tr><td><a href=\"https:\/\/ivitskiy.com\/blog\/czelevaya-czena-za-konversiyu\/\">\u0426\u0435\u043b\u0435\u0432\u0430\u044f \u0446\u0435\u043d\u0430 \u0437\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e<\/a><\/td><td><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-6.png\" alt=\"\"><\/td><\/tr><tr><td><a href=\"https:\/\/ivitskiy.com\/blog\/tselevaya-rentabelnost-investitsiy-v-reklamu-maksimalnaya-tsennost-konversii\/\">\u0426\u0435\u043b\u0435\u0432\u0430\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 (\u041c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438)<\/a><\/td><td><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-5.png\" alt=\"\"><\/td><\/tr><tr><td><\/td><td><\/td><\/tr><tr><td><a href=\"https:\/\/ivitskiy.com\/blog\/tselevoy-protsent-poluchennyh-pokazov\/\">\u0426\u0435\u043b\u0435\u0432\u043e\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u043e\u0432<\/a><\/td><td><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-4.png\" alt=\"\"><\/td><\/tr><tr><td><a href=\"https:\/\/ivitskiy.com\/blog\/maksimalnoe-kolichestvo-klikov\/\">\u041c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432<\/a><\/td><td><img decoding=\"async\" src=\"https:\/\/ivitskiy.com\/blog\/wp-content\/uploads\/2024\/04\/image-3.png\" alt=\"\"><\/td><\/tr><\/tbody><\/table><figcaption 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