{"id":8267,"date":"2026-09-21T07:22:38","date_gmt":"2026-09-21T04:22:38","guid":{"rendered":"https:\/\/ivitskiy.com\/blog\/?p=8267"},"modified":"2026-09-21T07:22:38","modified_gmt":"2026-09-21T04:22:38","slug":"how-google-ads-auction-works","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/en\/how-google-ads-auction-works\/","title":{"rendered":"How the Google Ads Auction Works"},"content":{"rendered":"
In short:<\/strong> Your ad’s position depends on Ad Rank, which takes account of your bid and the quality of your ad and landing page. A more relevant ad can outrank a competitor with a higher bid. Analyse auction insights by time and device, comparing several metrics before changing your campaign.<\/div>\n\n\n

Imagine you finish work and decide to order sushi. You search Google for \u201csushi delivery London.\u201d While you wait for the results, Google Ads determines which ads are eligible to appear and how they should be ranked. That process is the ad auction.<\/p>\n\n\n\n

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  1. Once you search, Google Ads identifies ads relevant to your query.<\/li>\n\n\n
  2. The system filters them according to campaign settings, including whether they can appear in your location.<\/li>\n\n\n
  3. The remaining ads are assessed using Ad Rank. The bid, ad quality and expected impact of additional ad information all play a part.<\/li>\n\n\n
  4. Ad Rank determines eligibility and position relative to other eligible ads. A higher rank helps an ad secure a better position.<\/li>\n\n<\/ol>\n\n\n\n

    You then choose an offer, click through and may place an order. For a business owner, the important point is that an ad’s position comes from this selection process. You cannot simply buy the best position by offering the most money.<\/p>\n\n\n\n

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    Your ability to compete depends on Ad Rank<\/strong>, which combines your bid with your Quality Score<\/a>. A more useful, relevant ad can earn a higher position even with a lower bid than a competitor’s. Improving your ad and landing page therefore matters alongside managing bids.<\/p>\n\n<\/blockquote>\n\n\n\n

    What else affects your position in the auction?<\/h2>\n\n\n\n