{"id":8481,"date":"2026-09-28T13:55:58","date_gmt":"2026-09-28T10:55:58","guid":{"rendered":"https:\/\/ivitskiy.com\/blog\/?p=8481"},"modified":"2026-09-28T13:55:58","modified_gmt":"2026-09-28T10:55:58","slug":"google-ads-trademark-policy","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/en\/google-ads-trademark-policy\/","title":{"rendered":"«Trademarks» in Google Ads: Why Ads Get Limited"},"content":{"rendered":"
In short:<\/strong> You do not need to remove the mark from keywords: Google does not limit it there. The restriction concerns use of the trademark in ad text after the owner complains, and the account is not suspended the same day: a warning comes at least 7 days before. Appeal from the restriction notification, not by opening a new account.<\/div>\n\n\n

A reference to the «Trademarks» policy in the restriction details means this ad was limited because someone else’s trademark is in the ad text after the owner complained. You see the line on the ad, not in the keyword list.<\/p>\n\n\n\n

While the line is there, the saved ad is already restricted. The wider path for disapprovals is in how to pass Google Ads review<\/a>. Below is what the line means, what is at stake, and what to do.<\/p>\n\n\n\n

What it means<\/h2>\n\n\n\n

Google Ads follows local trademark law. If the owner files a complaint, Google reviews it and may restrict the trademark in ads. The restriction applies to the use of the trademark in the ad text. A mark that sits only on the landing page, with none in the ad, does not create this line. Google enforces the English text of the policy. In the account the line reads «Trademarks».<\/p>\n\n\n\n

The rule does not touch two places: keywords, and the second-level domain of the display URL. This line is not a reason to delete that keyword.<\/p>\n\n\n\n

Where the trademark is used<\/th>Restricted?<\/th><\/tr><\/thead>
In a direct competitor’s ad text, when Google reviews a complaint<\/td>May restrict<\/td><\/tr>
Confusing, deceptive, or misleading use in the ad<\/td>May restrict<\/td><\/tr>
Keyword only<\/td>No<\/td><\/tr>
Second-level domain of the display URL only<\/td>No<\/td><\/tr>
The page sells the products, components, replacement parts, or compatible goods, with a way to buy, rates or prices, and a clear reseller or informational site<\/td>No<\/td><\/tr>
The page mainly informs about the products or services, or lists search results for the trademark<\/td>No<\/td><\/tr>
The word is used descriptively, in its ordinary meaning<\/td>No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Full criteria are in the Google Ads trademarks policy<\/a>. A price alone is not enough: the page needs a way to purchase, and the ad must show you are a reseller or an informational site. «Reseller» on a misleading ad does not save it.<\/p>\n\n\n\n

\"Comparison:<\/figure>\n\n\n\n

What is at stake<\/h2>\n\n\n\n

If the restriction details mention «Trademarks», check the individual ad’s status before relying on it for leads. The account is not suspended at once. A warning is issued at least 7 days before any account suspension.<\/p>\n\n\n\n

Those 7 days refer to the warning before an account suspension. The restriction generally applies to ads with the same second-level domain in the final URL, so one fixed headline is not enough.<\/p>\n\n\n\n

What to do<\/h2>\n\n\n\n
    \n
  1. Open the ad and hover over its status to read the reason for the restriction. Check that the policy named is «Trademarks».<\/li>\n
  2. Find the trademark. A keyword, or the second-level domain of the display URL, is not what this line restricts. It restricts a headline or a description.<\/li>\n
  3. Match the use to the table above. Remove a direct competitor’s trademark from the ad text, or remove any use of a trademark that is confusing, deceptive, or misleading. Leave a permitted sale, an informational page, or an ordinary-meaning use alone when that row’s conditions are already met.<\/li>\n
  4. If the restriction looks wrong, appeal by following the instructions in the restriction notification. Do the same for ads that do not violate the policy, so the limit can be lifted from them too.<\/li>\n
  5. Review every ad whose final URL uses the same second-level domain. After the appeal, do not publish new ads with the same violation. Restrictions are generally kept even if you later change the ads or the account.<\/li>\n<\/ol>\n\n\n\n

    What not to do<\/h2>\n\n\n\n