{"id":8666,"date":"2026-10-05T08:21:22","date_gmt":"2026-10-05T05:21:22","guid":{"rendered":"https:\/\/ivitskiy.com\/blog\/?p=8666"},"modified":"2026-10-05T08:21:22","modified_gmt":"2026-10-05T05:21:22","slug":"merchant-center-products-under-review","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/en\/merchant-center-products-under-review\/","title":{"rendered":"Product status Under review in Merchant Center"},"content":{"rendered":"
In short:<\/strong> For Shopping ads, Under review can last up to 3-5 business days. A longer wait is a reason to check the site and contacts, not to create the product again.<\/div>\n\n\n

«Under review» shows in the Status column in Merchant Center. Google is checking the product, and Google controls approval, not the seller. Account setup is in Google Merchant Center setup<\/a>.<\/p>\n\n\n\n

What it means<\/h2>\n\n\n\n

Five statuses: «Under review», «Processing», «Approved», «Limited» and «Not approved». Two common cases fall under the status «Under review». They are not separate statuses. Initial review happens when the account is new, or when product data is uploaded for the first time. If the image is still waiting to be crawled, do nothing. The image appears after Google fetches it. If there is a problem, Google will say so.<\/p>\n\n\n\n

«Processing» means Google is processing an edit. That takes up to 15 minutes, not a multi-day review. «Approved» means the review is done and the product is showing. «Limited» means the product is showing, but not everywhere or not with all data. See the «Needs attention» tab. «Not approved» means the product cannot show. Open «Fix errors» or the «Needs attention» tab. Common reasons include a policy violation or low data quality.<\/p>\n\n\n\n

Visibility is not a status. A green dot means the product is showing. Hidden products are archived after 14 days. «Needs Update» is an indicator, not a sixth status, and it appears 30 days after the last update. Skip the refresh and visibility can fall, or the product can leave Merchant Center.<\/p>\n\n\n\n

\"Sequence:<\/figure>\n\n\n\n

What is at stake<\/h2>\n\n\n\n

While the account or products are under review, ads may not show. The product status help<\/a> states up to 3-5 business days for Shopping ads and a few weeks for other features, including free listings. That is not exactly five calendar days. A request runs up to 7 business days, at account and item level. Success removes the issue, and approved products may show within 24 hours. Notifications: «Review requested», «Under review», «Review not approved».<\/p>\n\n\n\n

A warning period is not «Under review». It lasts 7 or 28 days. You may request one account review. All issues closed: the warning lifts. Any issue left: the warning stays, products keep showing, and the account is checked again at the end.<\/p>\n\n\n\n

If issues stay open after the second attempt, a one-week cool down may begin. It starts when the chance to disagree is used up and a fix was attempted. The «Request review» button is inactive. The Needs attention tab shows the date when that button is available again. Support cannot bypass or shorten the cool down, and it may grow after each failed review. Then «Request review» or «I fixed the issue» works again. If the account is suspended, or a preemptive item disapproval is in effect, send the request after the cool down.<\/p>\n\n\n\n

What to do<\/h2>\n\n\n\n
    \n
  1. Read Status. Inside the usual window, wait. If the image is only waiting to be crawled, do not touch it.<\/li>\n
  2. If the status lasts past the usual window, do not create the product or the account again. Check the site, contacts and product data against the policies first, then decide on a request. The «Request review» button is on the product page or in the account issue list, when available. Later work on campaigns that already have approved products is in Shopping campaign management<\/a>.<\/li>\n
  3. If you fixed the issue, choose «I fixed the issue», then «Request review». If you think Google is wrong, choose «I disagree with the issue», then «Request review». You may only have one chance to disagree, so do not plan a second.<\/li>\n
  4. Account issues: open Products, then «Needs attention» above the summary cards, then «View setup and policy issues». Product issues: open the same tab, the «All products that need attention» table, then «Fix» in Status, then «Request website check» or «I disagree with the issue». Buttons are in the review request help<\/a>.<\/li>\n
  5. If the buttons are grey, verify your identity when the tab asks, with a clear government-issued ID or company registration documents. If the product list is empty, add a product on the «All products» page. Related issues then move to «Under review». For account-level policy issues, you receive an email when the request is sent and when the review ends.<\/li>\n<\/ol>\n\n\n\n

    What not to do<\/h2>\n\n\n\n
      \n
    • Do not read «Under review» as «Not approved», and do not recreate the product or the account to reset the status.<\/li>\n
    • Do not count the 3-5 days as calendar days: they are business days. A review request is a separate wait of up to 7 business days, and after it an approved product can take up to 24 hours to show.<\/li>\n
    • Do not judge the review by the Visibility column or the «Needs Update» marker: the review status is in the Status column. While it lasts, ads may or may not be showing.<\/li>\n
    • Do not ask support to shorten the cool down, and do not count on a second disagreement.<\/li>\n<\/ul>\n\n\n\n

      When this does not apply<\/h2>\n\n\n\n

      This is not the status «Processing»: Google is processing an edit, and that takes up to 15 minutes. This is not a warning of 7 or 28 days: products keep showing then. This is not «Not approved», and not «Needs Update». A pending image crawl needs no separate request.<\/p>\n\n\n\n

      If the status still does not change after these steps, we will look at the account together. I will check whether it is still «Under review» or already a neighboring status, and whether the request button is active.<\/p>\n\n\n\n\n\n

      Questions and answers<\/h2>\n\n\n\n

      How long does Under review last?<\/h3>\n\n\n\n

      Up to 3-5 business days for Shopping ads, and a few weeks for other features, including free listings. A request has its own window: up to 7 business days.<\/p>\n\n\n\n

      Is this the same as a disapproval?<\/h3>\n\n\n\n

      No. Disapproval is «Not approved». «Under review» means the check is still running, and ads may not show.<\/p>\n\n\n\n

      Why is the request button grey?<\/h3>\n\n\n\n

      The tab may ask for identity verification, or the product list is empty. During a cool down the button is inactive, and support cannot shorten it.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

      Under review means Google is still checking the product. If it lasts past the usual window, check the site and contacts instead of recreating the product.<\/p>\n","protected":false},"author":0,"featured_media":8668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[],"class_list":["post-8666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-setup","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"\nMerchant Center Products Under Review: What to Do<\/title>\n<meta name=\"description\" content=\"Under review means Google is still checking the product. 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