{"id":9126,"date":"2026-10-26T08:43:25","date_gmt":"2026-10-26T05:43:25","guid":{"rendered":"https:\/\/ivitskiy.com\/blog\/?p=9126"},"modified":"2026-10-26T08:43:25","modified_gmt":"2026-10-26T05:43:25","slug":"igor-ivitskiy-course-reviews","status":"publish","type":"post","link":"https:\/\/ivitskiy.com\/blog\/en\/igor-ivitskiy-course-reviews\/","title":{"rendered":"Igor Ivitskiy Course Reviews: What Students Changed"},"content":{"rendered":"\n<div class=\"tldr\"><strong>In short:<\/strong> this page collects reviews from Igor Ivitskiy&#8217;s students in many niches: travel, online stores, services, agencies and in-house marketers. Many of them start from the same place: ads that brought no results and knowledge that did not fit together. After the course, students describe a clearer way of working with Google Ads, and some report concrete changes in their numbers. A review shows one person&#8217;s experience, so do not read it as a promise of the same outcome.<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Before any important step in life, people tend to hesitate and weigh the pros and cons. Reviews from people who have already taken a similar path help you choose well. Below are reviews from students of Igor Ivitskiy&#8217;s Google Ads courses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Larisa Kuznetsova, travel agency<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Travel agency \u201cAudio Guide\u201d in Bulgaria<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problem: she tried to launch ads for excursions on her own, based on short YouTube overviews. The ads did not work, and scattered answers to individual questions did not add up to a system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Igor Ivitskiy&#8217;s course helped her:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>get structured knowledge of Google advertising;<\/li>\n\n\n\n<li>get to know the customer better by taking into account the queries people actually use;<\/li>\n\n\n\n<li>analyze user behavior on the website correctly;<\/li>\n\n\n\n<li>increase sales from Google ads and from organic traffic.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Natalia Zubenko, remote control online store<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An entrepreneur who owns an online store selling remote controls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Results of studying with Igor Ivitskiy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>she understands better how Google&#8217;s algorithms work;<\/li>\n\n\n\n<li>she learned how to use statistics to improve ad performance;<\/li>\n\n\n\n<li>she follows Google updates and learned to adjust Google Ads settings to make ads more effective;<\/li>\n\n\n\n<li>to keep growing, she plans to take Igor Ivitskiy&#8217;s Google Analytics 4 course.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Oleg Kuzik, entrepreneur from Prague<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An entrepreneur from Prague<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problem: he launched ads for his business on his own, but got few conversions. He felt he lacked Google Ads knowledge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Results after Igor Ivitskiy&#8217;s course:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>he felt the effect right away, and over six months of gradual improvement he doubled his conversions and revenue;<\/li>\n\n\n\n<li>he learned to optimize ads: turn off keywords that do not sell and strengthen the ones that bring conversions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Yuriy Varlan, founder of an online school<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An entrepreneur who runs his own <a href=\"\/blog\/en\/google-ads-online-schools\/\">online school<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problem: he could not set up effective ads, much in the Google Ads account was unclear to him, and the ad money was spent with no result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After Igor Ivitskiy&#8217;s Magic Google 4.0 course:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>he got comprehensive knowledge of Google advertising and clear instructions for setting up campaigns;<\/li>\n\n\n\n<li>he figured out the technical side, gained confidence and got absorbed in setting up ads;<\/li>\n\n\n\n<li>by applying Igor Ivitskiy&#8217;s strategies in practice, he achieved several-fold growth in traffic, conversions and ROI in his online marketing.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Elena Parfenova, cultural business in Europe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">She has run her own cultural business in Europe for 15 years: Art Gallery &amp; Sculpture Garden Oudenhove<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problem: as a business owner, she tried to understand advertising and make it more effective. She spent a lot of time on it and saw no results. She tried to get answers from Google support but got none.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After Igor Ivitskiy&#8217;s advertising course:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>she learned to analyze her own campaigns and her <a href=\"\/blog\/en\/google-ads-transparency-center\/\">competitors&#8217; ads<\/a>, spot mistakes and fix them;<\/li>\n\n\n\n<li>new ideas and projects appeared, and she built campaigns for them from scratch.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Vladimir Vergelyuk, auto parts online store<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Founder of the <a href=\"\/blog\/en\/google-ads-auto-parts-store\/\">auto parts<\/a> online store \u201cTDKmarket\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problem: the online store was meant to become an alternative to the offline business from 2020, during the Covid lockdown. They built the online platform, but the ads brought no profit. When he worked with a contractor, revenue was three times lower than the ad spend. When he set up the ads himself, the ratio was 1:1, at best 1:2. Sales volume did not change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Results after studying in Igor Ivitskiy&#8217;s courses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>he applied his knowledge of pay-per-click advertising and Google Shopping, and by the end of the courses his spend-to-revenue ratio was 1:3;<\/li>\n\n\n\n<li>he understood the overall logic of Google advertising and how the individual tools work, and used it in his business to keep growing sales.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Vladislav Bovgar, marketer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketer at the company \u201cKvant-Expert\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problem: orders stopped coming and conversions were low. He lacked the experience and knowledge to find the causes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After Igor Ivitskiy&#8217;s course:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ROAS in one of the campaigns grew from 400% to 1200%;<\/li>\n\n\n\n<li>he felt his mindset change and gained an inner sense of being a successful advertiser.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Evgeniy Pichugin, advertising agency<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A freelancer from Kazakhstan who runs a small agency for advertising and website creation<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problem: to solve clients&#8217; problems and manage their campaigns on his own, he needed to learn the principles of Google Ads, its settings and ad optimization more deeply. He took his first course at an agency over the course of a year. The lectures read like Google&#8217;s help pages and added no advertising experience at all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Results from Igor Ivitskiy&#8217;s pay-per-click advertising courses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>he understood how Google Ads works;<\/li>\n\n\n\n<li>he launched a project and on the third day got several sales that fully paid back the investment;<\/li>\n\n\n\n<li>he developed the right advertising mindset and a feel for how to do things better;<\/li>\n\n\n\n<li>to put it in chess terms, he learned to play the game, not just move the pieces, and to build an effective strategy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Dmitriy Golovin, marketer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketer<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problem: he knew little about advertising, and what he knew did not let him earn from it. He watched free webinars and YouTube videos and read articles, but a lot stayed unclear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Results after Igor Ivitskiy&#8217;s course:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>he learned to use negative keywords correctly and to group keywords;<\/li>\n\n\n\n<li>he started creating effective ads;<\/li>\n\n\n\n<li>he figured out targeting;<\/li>\n\n\n\n<li>he understood how to think like Google;<\/li>\n\n\n\n<li>within a month he raised a client&#8217;s sales abroad by a factor of 2.5;<\/li>\n\n\n\n<li>within 3 months conversions grew from 20 to 124.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Alexey Kokoshin, yacht captain and yacht trip organizer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An entrepreneur, yacht captain and organizer of yacht trips<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problems: he ordered ads from two specialists, was unhappy with the results and tried to set things up himself. He ran into a difficulty: few people know about this kind of vacation, and they rarely search for the service online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Results of learning advertising with Igor Ivitskiy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>he got a solid foundation in Google advertising;<\/li>\n\n\n\n<li>he came to believe that Google Ads can bring in customers even in a niche as hard as his;<\/li>\n\n\n\n<li>he finished the course quickly, in a week, and now rewatches the lessons he needs when necessary;<\/li>\n\n\n\n<li>he launched the campaign himself, made edits and consulted with Igor Ivitskiy;<\/li>\n\n\n\n<li>he improved the ads and the website and began getting leads from Google;<\/li>\n\n\n\n<li>conversions increased and their cost went down.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Irina Shcherban, all-round marketer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An all-round marketer: about 10 years of building websites and promoting them in search engines, with experience as a copywriter, SEO specialist and analyst<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problem: when Google retired broad match modifiers, her ad performance dropped sharply, CTR fell and inquiries on the site declined. She did not use Display Network ads in her marketing because she saw no results from them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Results of studying in Igor Ivitskiy&#8217;s courses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>she began to work professionally with pay-per-click advertising, because it solves marketing tasks most effectively;<\/li>\n\n\n\n<li>only the target audience started coming to the site;<\/li>\n\n\n\n<li>CTR grew and the cost per click went down;<\/li>\n\n\n\n<li>with a smaller ad budget, her client started getting more orders.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Alexey Makarov, marketer at an aesthetic medicine clinic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketer at an aesthetic medicine clinic<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problem: a lack of confidence in his actions. While using Google Ads to bring clients to the clinic, he constantly doubted what was right and would benefit the business and what was harmful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After Igor Ivitskiy&#8217;s course:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>conversion improved;<\/li>\n\n\n\n<li>he was able to adjust targeting;<\/li>\n\n\n\n<li>the cost of acquiring a client went down;<\/li>\n\n\n\n<li>he wanted to scale the business to other districts;<\/li>\n\n\n\n<li>he felt in control of the ads and flexible when setting up campaigns.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Dmitriy Oksen, clothing production<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An entrepreneur and marketer who owns a clothing production business (sewing and fabric printing) and promotes it online<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problem: he did not know how to promote his business online. Some products sold well on Facebook but had no sales on Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After Igor Ivitskiy&#8217;s course:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>during the course he set up a website for sales;<\/li>\n\n\n\n<li>he quickly, in 1 day, launched a campaign for his new project;<\/li>\n\n\n\n<li>he got a CTR of 32%, meaning almost every third person who saw the ad clicked it;<\/li>\n\n\n\n<li>he understood what the ads should look like and who to show them to.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Oleg Logutenkov, professional disinfection business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An entrepreneur running a family business in professional disinfection (pest and rodent control)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problem: he did not know how to choose keywords or use analytics and had no systematic knowledge of Google advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Results of Igor Ivitskiy&#8217;s lessons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>he understood how to manage ads;<\/li>\n\n\n\n<li>he got a lot of practical value in a short time.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Irina Sklyarova, holistic health center (Chinese medicine and Ayurveda)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An entrepreneur who runs a holistic health center (Chinese medicine and Ayurveda)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problem: a contractor set up the ads, one campaign covered all the services, and the automated strategy was maximize clicks. The company got many calls, but people were looking for either competitors or other services and ordered nothing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After studying with Igor Ivitskiy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>she changed the ad structure: a separate campaign for each type of activity;<\/li>\n\n\n\n<li>she was able to stand up to a strong competitor that spent a lot on advertising: clients, and even staff, stopped leaving;<\/li>\n\n\n\n<li>the share of impressions in top positions grew and ad reach improved;<\/li>\n\n\n\n<li>the number of calls and inquiries increased.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review: Svetlana Melnikova, promoting goods and services in foreign markets<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An entrepreneur who promotes goods and services in foreign markets<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problem: she needed to introduce her audience to the product and did not understand pay-per-click advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After Igor Ivitskiy&#8217;s courses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the quality of her landing pages improved;<\/li>\n\n\n\n<li>Quality Score for some keywords rose to 8;<\/li>\n\n\n\n<li>advertising costs went down, with lower CPC (cost per click) and a lower cost per conversion.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What the reviews say about Igor Ivitskiy&#8217;s courses<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Almost all of Igor Ivitskiy&#8217;s students point to the convenient format. You can watch the lessons in your free time and combine learning with work.<\/li>\n\n\n\n<li>Students are also happy with how the material is presented and with Igor Ivitskiy&#8217;s teaching: a clear structure, short engaging video lessons, simple homework and quick feedback.<\/li>\n\n\n\n<li>Most students stay in touch after the courses end, keep receiving new useful information about Google Ads from Igor Ivitskiy and keep improving their skills.<\/li>\n\n\n\n<li>The students who left these reviews consider studying with Igor Ivitskiy, a professional of this level, a reliable investment in the future of their business.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you are still choosing a course, first read <a href=\"\/blog\/en\/how-to-check-google-ads-course-reviews\/\">how to check Google Ads course reviews before you pay<\/a>, then look at the program on the <a href=\"\/blog\/en\/google-ads-course\/\">Google Ads course<\/a> page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to see how I explain advertising, the step-by-step version is in my book on Google Ads for business owners.<\/p>\n\n\n<!-- cta-anchor -->\n\n\n<aside class=\"limits-note\"><h3>When this does not apply<\/h3><ul><li>A review shows one person&#8217;s experience. Your result depends on your niche, your budget and how you apply what you learn.<\/li><li>Figures in the reviews, such as conversion growth, ROAS or CTR, are the students&#8217; own and come from their accounts and conditions. They are not a promise for your project.<\/li><li>Reviews do not replace checking a course against your own situation: compare the students&#8217; niches and markets with yours and see whether the format suits you.<\/li><\/ul><\/aside>\n\n","protected":false},"excerpt":{"rendered":"<p>Reviews from students of Igor Ivitskiy&#8217;s Google Ads courses: what business owners and marketers from different niches and countries changed in their ads.<\/p>\n","protected":false},"author":0,"featured_media":9128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155],"tags":[],"class_list":["post-9126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-training","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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