Free video series

Half the calls in your ad report were never customers.

Put the same ad budget behind the jobs that actually pay. Four short videos, built on numbers you already have.

For owners of US service businesses — home services, dental offices, legal practices.

Which describes you

Four emails over six days. Unsubscribe anytime.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Google Ads · Conversions
Example
40
Calls last month
18 paid
22 did not
“Are you hiring?”
job seeker
“Quick question about your software”
sales rep
“How much for a quote?” — two counties over
out of area
“Can you come Thursday?”
$4,000 booked
$61.20 per conversion
Cost per paying customer: unknown

Placeholder figures. Replace with a masked real account before launch.

PERRY photo

“One of the leading Google Ads experts in the world.”

Perry Marshall — author of Ultimate Guide to Google Ads
19 years in Google Ads
$770M+ in client ad budgets managed
#6 Top-100 Most Influential Advertising Experts Worldwide
#1 New Release on Amazon US

Your ad report counts calls. It does not know which ones paid you.

Last month it showed forty. Somewhere inside that number: a guy looking for a job, a software rep, a price shopper two counties over, and the customer who booked a $4,000 install.

All four look the same in the report. Your team answered all four. You paid for all four.

Send me the videos

Free · Four emails over six days

In six days you will know which calls pay you.

Day 1

The calls that cost you money

How to separate the calls that pay your payroll from the ones that only fill your day.

Day 3

Your site and your Google profile

What a customer sees before they call, and what makes them call someone else.

Day 5

Your ads

Whether the demand you pay for matches the work you want and the area you serve.

Day 7

Calls and money

Which inquiries become paid work, and what to change first.

Each video comes with a written version in the same email. No calls, no pitch inside them.

Send me the videos

Day 1 arrives in the next minute

IGOR IVITSKIY portrait 4:5

Igor Ivitskiy
PhD, Mathematical Modeling

I did not come from advertising. I came from science.

My PhD is in mathematical modeling. Nineteen years in Google Ads, more than $770 million in client budgets across 50+ industries, $16 million a month running through Google right now.

In 2026 the industry ranked me #6 in the Top-100 Most Influential Advertising Experts Worldwide, the first Ukrainian on that list. My book was a #1 New Release on Amazon US. Google Partner in the UK, Exceptional Global Talent status from the British government.

I am not American. The math of a paid click behaves the same in Ohio as it does anywhere else.

DENNIS YU

“I didn’t expect to meet someone who looks at a Google Ads account and finds profit sources like they have thermal vision. Clinical and fast. No fluff, only clarity.”

Dennis Yu — founder, BlitzMetrics
Send me the videos

No calls. Unsubscribe anytime.

Start with the first video.

It takes four minutes and uses numbers you already have.

Which describes you

Four emails over six days. Unsubscribe anytime.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.