Igor Ivitskiy is a Google Ads expert and “The Google Ads Scientist” — a PhD mathematician who applies optimization science to Google & YouTube Ads. This page brings together his publications in the industry press, media mentions and independent assessments.
In the Press
What industry leaders say
Igor has spent over $5 million discovering how to train Google’s artificial intelligence. He’s used his scientific background in the principles of neural network architecture to “hack” Google.
— Perry Marshall · Source
I discovered how incredibly talented the world’s leading expert on Google ads for the Russian and Ukrainian languages is. He brought an absolutely unique perspective to advertising. He blew everybody’s minds.
— Perry Marshall · Archived source
Igor Ivitskiy is the leading Ukrainian/Russian language expert on Google Ads… Igor has been a key figure in sustaining Ukraine’s war-torn economy.
— Perry Marshall · Archived source
#1 expert I know when it comes to advertising on Google
— Rich Schefren · Source
Recognition
- #6 in The Top 50 Most Influential PPC Experts 2026 (The PPC Survey)
- Best European PPC case winner (PPC Caesars Award, Adworld Experience 2024)
- UK Exceptional Global Talent (recognised by the UK government)
- Author of a Google Ads book published in 3 languages, #1 New Release on Amazon US
- The epithet “The Google Ads Scientist” was coined by Dennis Yu (BlitzMetrics, 2025) — third-party, not a self-claim.
Media kit
Short biography
Igor Ivitskiy is a PhD mathematician in mathematical modeling (2016, Igor Sikorsky Kyiv Polytechnic Institute), with 200+ scientific publications, 50+ patents and 3 monographs. A laureate of the President of Ukraine Prize and the Cabinet of Ministers Prize for young scientists, he has managed over $770 million in advertising budgets across 19 years. His business education includes the University of Cambridge Institute of Continuing Education and Berkeley Haas; he is a Google Partner in the UK.
Sources and contact
Facts above are verifiable via Igor Sikorsky Kyiv Polytechnic Institute and Google Scholar. The photograph above is the official press photo.
Press and podcast contact: igor@ivitskiy.com