Rich Schefren’s Steal Our Winners platform brings Igor Ivitskiy’s background and Google Ads methods together in an expert profile and two interview episodes. The materials move from mathematical keyword discovery to AI-powered audience targeting.
Key takeaways
- The profile presents Igor as the owner of Ukraine’s biggest Google Ads online school, a PhD in Mathematical Modeling, and an expert helping businesses with large advertising budgets use little-known Google AI capabilities.
- In “AdWord Keyword Calculations That Made $1.25 Million In 4 Days”, Igor shares a formula and Excel spreadsheet for finding unexpected, profitable, low-competition keywords that can raise click-through rate and lower cost per lead.
- In “How To Use Google’s AI-Powered Targeting To 7.5X Conversions”, the focus is a 7.5× increase in conversions using AI-generated custom audiences, with lower CPL and CPA.
- Rich Schefren describes Igor as the “#1 expert I know when it comes to advertising on Google.” Igor is the only Ukrainian to have given four interviews for Steal Our Winners.
What’s new here
The counterintuitive thread is that two very different tools produced the breakthroughs: a spreadsheet exposed overlooked keyword demand, while AI-generated audiences expanded conversions.