Google Ads in Israel for small business: cities and niches

Numbers by city across Israel: service demand, click prices, and competitors by niche. Start with the city where you work and open your niche.

City or region

City or regionPopulationNiche pages
Jerusalem1,000,0005
Tel Aviv480,0005
Haifa290,0005
Rishon LeZion260,0005
Petah Tikva250,0005
Netanya230,0005
Ashdod230,0001
Be'er Sheva215,0005
Ashkelon160,0005
Bat Yam130,0004

Niches with the highest demand

NicheMonthly searches
Real estate30,310
Beauty salons27,400
Massage therapy14,410
Auto repair12,300
Accounting services11,240

Google Ads / DataForSEO · September 25, 2026

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