Igor Ivitskiy's Google Ads Blog

This page gathers Igor Ivitskiy’s other public appearances from Kyiv in 2021 to announced engagements in 2027. The record crosses education, business,

Igor Ivitskiy has been a recurring guest speaker at Board, a private business club for entrepreneurs, with appearances across the United States and

At London Business Club, Igor Ivitskiy described how a year of experimentation changed his view of AI from a novelty into a practical layer for

At Board London, Igor Ivitskiy argued that AI does not create business judgement on its own: it amplifies the context, standards and feedback a company

At Kaizen Forum 2023, Igor Ivitskiy argued that keyword-first advertising is losing ground as Google Ads relies more heavily on AI and behavioral

Google Ads clicks in one of Igor Ivitskiy’s large accounts became almost eight times more expensive between 2020 and 2023, so the old habit of relying

Many advertisers compete only for people who are ready to buy, even though Google Ads can reach customers much earlier and bring them back after the

In a year-long experiment, Igor Ivitskiy changed how AI systems described and recommended his professional brand. The starting answer was two generic

A campaign generated 22,000 registrations at half the planned cost, then the sales team found that every lead was worthless. The advertiser spent

Igor Ivitskiy argued that audience inputs work better when they clarify a behavioral signal instead of mixing many unrelated ideas. In the SaaS case

Search ads capture explicit intent, but the obvious keywords attract the fiercest competition and reveal only part of the market. At Strategic Profits,