Igor Ivitskiy’s Google Ads Blog

I explain what Google Ads clicks really cost, how bidding behaves and where ad spend goes to waste.

Latest articles

Google Ads experiments: how to test a change before you commit
Bid strategies19.10.2026
Google Ads lead form webhook: send leads to your CRM
Google Ads Setup19.10.2026
Google Business Profile service area without an address
Google Ads Setup19.10.2026
Google Ads spam leads: how to filter fakes
Optimization & Audit19.10.2026
Google Business Profile reviews: reply and report fakes
Google Ads Setup19.10.2026
Google Ads Unpaid Balance: Account Suspended, How to Restore It
Google Ads Setup19.10.2026
Merchant Center Misrepresentation Suspension: How to Recover
Google Ads Setup19.10.2026
Google Ads Brand Inclusions: When to Use Them in Search
Keywords & Audiences19.10.2026
Conversion Value Rules: How Google Ads Values a Lead
Analytics & Conversions19.10.2026
Google Ads Data Exclusions: What to Do When Tracking Breaks
Bid strategies19.10.2026
Conflicting Negative Keywords in Google Ads: Find and Fix
Keywords & Audiences19.10.2026
All Conversions vs Conversions: Why Google Ads Has Two Columns
Analytics & Conversions19.10.2026
View-Through Conversions in Google Ads: Count Them or Not
Analytics & Conversions19.10.2026
Primary vs Secondary Conversion Actions in Google Ads
Analytics & Conversions19.10.2026
Google Tag Inactive: Why Google Ads Can’t See Your Tag
Analytics & Conversions19.10.2026
Low Search Volume in Google Ads: What the Keyword Status Means
Keywords & Audiences19.10.2026
How to Make Money with PPC: Your First Clients
Internet Marketing19.10.2026
The AI Era in Advertising and Marketing: Igor Ivitskiy’s Guest Lecture at UCL School of Management
Conference Talks17.10.2026
The Lies Your Data Is Telling You: Igor Ivitskiy at SMX Advanced Europe 2026
Conference Talks17.10.2026
Your Best Campaign Is Probably Losing You Money: Igor Ivitskiy at PPC.London 2026
Conference Talks17.10.2026
Three Data Frameworks for Global Google Ads: Igor Ivitskiy at International Search Summit 2025
Conference Talks17.10.2026
Google Business Profile Performance Report: Calls and Clicks
Analytics & Conversions12.10.2026
Google Business Profile categories: how to choose
Google Ads Setup12.10.2026
Google Business Profile Suspended: What to Do
Google Ads Setup12.10.2026
Google Business Profile verification: methods and fixes
Google Ads Setup12.10.2026
Google Local Services Ads: Pay Per Lead in the US
Google Ads Campaign Types12.10.2026
Link Google Business Profile to Google Ads
Google Ads Setup12.10.2026
Close variant in Google Ads: what it means in your report
Keywords & Audiences12.10.2026
Search top impression share in Google Ads: what it means
Bid strategies12.10.2026
Google Ads payment threshold: when you actually get charged
Google Ads Setup12.10.2026