Web Analytics for Small Business: Three Answers Instead of Dozens of Screens
Use three web analytics reports to connect traffic, key actions, and sales without getting lost in unnecessary dashboards.
Igor Ivitskiy's Google Ads Blog
Four Types of Advertising Strategy
Compare continuous, pulsing, seasonal, and flighting strategies. Choose an advertising schedule that fits demand, budget, and buying cycles.
UTM Tags vs Auto-Tagging: Where Did Your Customer Really Come From?
Learn when to use UTM tags, how gclid works, and why incomplete tagging can distort a customer’s source.
Smart Campaigns in Google Ads: What They Are and How to Use Them
Learn how Google Ads Smart campaigns work, what you still control, and when this automated format is worth testing.
How Much Does Google Ads Cost in Ukraine in 2026? Data from 18 Industries
See 2026 Google Ads click costs across 18 industries in Ukraine, then estimate a practical test budget for your business.
Google Ads Click Fraud: How to Protect Your Budget
Learn how to spot Google Ads click fraud, separate suspicious traffic from weak landing pages, and protect your budget with practical checks.
Advertising for Photographers: How to Win More Bookings
Learn how photographers can use Google Ads, landing pages, audiences, and social media to turn interest in a photo shoot into bookings.
Image Assets in Google Ads
Learn how to add image assets in Google Ads, choose relevant photos, pass moderation, and assess their effect on campaign results.
Google Ads Quality Score: What It Means and How to Improve It
Learn what affects Google Ads Quality Score, how it relates to click costs, and when chasing a perfect 10 can hurt business results.
What Is a PPC Specialist? The Role in 2024
Learn what a PPC specialist does, which skills the role requires, and how to build a coherent foundation without scattered training.
Clicks but No Leads: 6 Causes and a Fast Diagnosis
Diagnose why Google Ads clicks produce no leads with six quick checks covering search terms, mobile speed, landing pages, forms, and tracking.
How to Promote a YouTube Video
Learn how to prepare a video, thumbnail, audiences, and budget for paid YouTube promotion through Google Ads.