Advertising software development companies in Astana: demand, click prices, and competitors on Google
Overheated market
▲▼ compared with the Kazakhstan median
In Astana, people search for software development companies at least 1,880 times a month in Russian (2250% above the median). A Google Ads click costs 1,140–2,325 ₸, ad competition is 46 of 100, Maps shows about 79 companies, GRP per capita 10,466,700 ₸ for 2024. Estimate based on 13 Google Ads query groups, September 25, 2026.
Payback: an inquiry costs about 84,200 ₸ and a customer about 252,600 ₸ if one in three inquiries becomes a customer. Ads pay off when a customer brings in more than 252,600 ₸ over time, repeat orders included. Run it with your own average ticket
Google Ads data for Astana as of September 25, 2026: 13 query groups. Sources below.
Estimate the budget for AstanaRequest a specialist call
For owners of software development companies in Astana.
The largest software contracts come from enterprise platforms, custom mobile applications, and complex system integrations. Wasted clicks come from students working on class assignments and people looking for free code snippets or DIY templates. A serious client immediately shares a detailed project specification or an overview of their operational architecture. Start by publishing in-depth case studies of delivered solutions and excluding searches like “build mobile app for free”.
Is it worth advertising software development companies in Astana?
Demand: 1,880 searches a month; click: 1,140–2,325 ₸, about the same as the Kazakhstan average.
| Metric | Value |
|---|---|
| Monthly searches | 1,880 |
| Click price: lower | 1,140 ₸ |
| Click price: typical | 1,684 ₸ |
| Click price: higher | 2,325 ₸ |
| Ad competition | 46 / 100 |
| Google Maps | 79 |
Google Ads competition index: 46 of 100 (the higher, the more advertisers fight for the click).
Google Maps shows about 79 companies for this search; the top three: EN-IT, ТОО «FINLINER», ABC Design (4.9; 199 reviews).
Seasonality is clear: peak in June, low in February, a 3.3x difference. Launch ads 3–4 weeks before the peak so automated strategies have time to learn.
Astana among Kazakhstan cities
Astana ranks 1 of 10 for demand for software development companies; a click costs about the same as the Kazakhstan average.
| City or region | Monthly searches | Click price |
|---|---|---|
| Astana | 1,880 | 1,684 ₸ |
| Almaty | 880 | 2,368 ₸ |
| Pavlodar | 90 | 1,937 ₸ |
| Aktobe | 80 | 724 ₸ |
| Atyrau | 80 | 4,856 ₸ |
| Karaganda | 80 | 3,727 ₸ |
| Kostanay | 80 | 556 ₸ |
| Oskemen | 80 | 1,042 ₸ |
| Shymkent | 80 | 478 ₸ |
| Aktau | 70 |
Will your budget cover software development companies in Astana?
≈ 47 clicks and 0.5–2 inquiries at 84,216 ₸ each
All search in Astana brings up to 2 inquiries a month, fewer than 30 by the central estimate. Add Google Maps and nearby cities.
Search in Astana will not spend more than 79,163 ₸ a month: that is up to 2 inquiries. Beyond that, Google Maps and nearby cities help.
Assumptions: click price from 13 Google Ads query groups, September 25, 2026; 2 inquiries per 100 clicks (a niche estimate, not a measurement); demand shown as the lower bound.
What this means for you
Both competition and click prices are high: the market is overheated. A from-scratch launch burns budget fast; starting with an audit or mentorship and fixing mistakes first is wiser.
With the calculator's starting budget you get fewer than 30 inquiries: Google's automated strategies learn slowly. Check the «budget to 30 inquiries» scenario or start with training.
This is a market with money: Kazakhstan's premium segment buys expensive services. Plan a budget from 1,000 dollars a month and guide clients toward a high ticket.
Three paths, the choice depends on your budget
On your own, with training. The «Magic of Google» course, 300 to 800 euros: set everything up yourself with lessons and typical-mistake reviews. Good when the budget is small but you have time.
With a mentor. You or your marketer set up the ads, and Igor and the team review and guide. Faster than learning from scratch, cheaper than an agency.
Agency. We run the ads for you: a one-time audit for 221 dollars, one-time setup for 684 dollars, management from 5,000 dollars; a specialist quotes the exact price after the review. Right when the budget lets you delegate.
The market is overheated: start with an audit of your current ads.
Why you can trust us
- The ad account always stays yours
- The budget review is free; numbers before any contract
- Igor Ivitskiy's method: Google Ads since 2006, No. 6 in The Top 50 Most Influential PPC Experts 2026
- Our specialist speaks Russian and Ukrainian; we work remotely across Kazakhstan
- Student and client reviews
Free budget review from a specialist
A specialist will look at your city and niche and, within one business day, tell you how many inquiries to expect for your budget.
Already advertising in Astana?
Common questions
How much does a click cost for software development companies in Astana?
According to Google Ads as of September 25, 2026: 1,140–2,325 ₸, with a median around 1,684 ₸. The exact price depends on ad quality and the page your ads lead to.
What budget do I need to start?
About 79,163 ₸ a month if a click costs about 1,684 ₸: search in Astana will not spend more, which is up to 2 inquiries. Google Maps and nearby cities bring the rest.
When will the first inquiries appear?
No one can guarantee exact timing. Usually the first inquiries come within the first 1–2 weeks after launch, and stability comes after 30 inquiries: that is a practice rule, not a measurement.
Which language should I advertise in?
In Astana, people search 1,880 times a month in Russian. If your language share is noticeable, run two campaigns.
How many competitors do I have?
The Google Ads competition index for this niche in Astana is 46 of 100. Google Maps shows about 79 companies; the top three: EN-IT, ТОО «FINLINER», ABC Design (4.9; 199 reviews).
Does the specialist speak Russian or Ukrainian?
Yes, our specialist speaks Russian and Ukrainian. We work remotely across Kazakhstan and reply within one business day.
Useful links
Other niches in Astana
Where the numbers come from
How we calculated: demand and click prices from Google Ads per city via DataForSEO; similar phrasings merged; an empty cell means too little data, not zero.
Sources
- Google Ads / DataForSEO · September 2025 – August 2026 · n = 13
- Bureau of National Statistics of Kazakhstan, GRP by region 2024, 2024
- USD × 442.6593 (open.er-api.com, Fri, 25 Sep 2026 00:02:31 +0000)
Updated September 25, 2026
How to cite
Ivitskiy, I. (2026). Google Ads for software development companies in Astana: CPC. ivitskiy.com, September 25, 2026
Methodology: Igor Ivitskiy, Google Ads since 2006