Google Ads in Astana: demand and click prices by niche
This page gathers numbers by niche for Astana: how many people search for each service, what a click costs, and how many competitors there are. GRP per capita 10,466,700 ₸ for 2024. Pick your niche and estimate the budget before launch.
Niches in Astana: demand, click price, competition
| Niche | Monthly searches | Click price | Competition |
|---|---|---|---|
| Corporate law services | 3,800 | 691 ₸ | 28 |
| Cosmetology clinics | 2,450 | 181 ₸ | 49 |
| Software development | 1,880 | 1,684 ₸ | 46 |
| Interior design | 1,500 | 531 ₸ | 58 |
| Financial consulting | 1,140 | 314 ₸ | 4 |
| Orthodontics | 1,060 | 401 ₸ | 29 |
| Auto detailing | 1,050 | 133 ₸ | 57 |
| Luxury real estate | 750 | 343 ₸ | 40 |
| Plastic surgery | 670 | 159 ₸ | 51 |
| Dental implants | 410 | 385 ₸ | 53 |
| Medical centers | 310 | 190 ₸ | 59 |
| Fertility clinics | 260 | 142 ₸ | 28 |
| Study abroad agencies | 260 | 553 ₸ | 71 |
| Event planning | 240 | 1,228 ₸ | 48 |
| Laser eye surgery | 30 | 292 ₸ | 14 |
| Private schools |
Google Ads / DataForSEO · September 25, 2026
- Population: 1,528,887
- GRP per capita: 10,466,700 (Bureau of National Statistics of Kazakhstan, GRP by region 2024, 2024)
- Niche pages: 5
Estimate the budget for Astana
≈ 47 clicks and 0.5–2 inquiries at 84,216 ₸ each
All search in Astana brings up to 2 inquiries a month, fewer than 30 by the central estimate. Add Google Maps and nearby cities.
Search in Astana will not spend more than 79,163 ₸ a month: that is up to 2 inquiries. Beyond that, Google Maps and nearby cities help.
Assumptions: click price from 13 Google Ads query groups, September 25, 2026; 2 inquiries per 100 clicks (a niche estimate, not a measurement); demand shown as the lower bound.
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