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Google Ads Setup

This section guides you through the foundations of a Google Ads account, from ownership, structure and billing to advertiser verification, location targeting, Merchant Center and product feeds. It also covers support, interface settings, image assets, Quality Score, account suspensions and the common reasons an advert or product stops showing. These details matter because a campaign cannot compensate for broken access, unsuitable payment arrangements, inaccurate location settings or rejected catalogue data. I share the checks I use when setting up and reviewing accounts, with attention to the handover risks that business owners often discover only when changing a supplier or resolving a policy issue. My aim is to help you create an account that remains understandable, transferable and ready for reliable measurement. After working through the section, you will be able to plan the setup sequence, retain proper control of your assets, diagnose common launch problems and give a specialist a clearer technical brief.