Google Ads for accountants in Germany: where clicks are cheaper and demand is higher
Compare Germany cities for accountants: monthly demand, click prices, competition, and how many fellow expats live nearby. This makes it easier to pick a city to start or expand.
Cities
| City or region | Monthly searches | Click price | Competition |
|---|---|---|---|
| Berlin | 11,930 | €5.74 | 63 |
| Munich | 5,870 | €4.56 | 65 |
| Hamburg | 5,110 | €4.93 | 61 |
| Düsseldorf | 4,200 | €5.31 | 60 |
| Cologne | 3,930 | €6.75 | 54 |
| Frankfurt | 3,750 | €3.27 | 41 |
| Nuremberg | 2,170 | €3.32 | 64 |
Google Ads / DataForSEO · September 25, 2026
Regions
| City or region | Monthly searches | Click price | Competition |
|---|---|---|---|
| North Rhine-Westphalia | 23,640 | €7.21 | 44 |
| Bavaria | 15,920 | €5.13 | 55 |
| Baden-Württemberg | 13,010 | €5.56 | 43 |
Google Ads / DataForSEO · September 25, 2026
Budget breakdown from a manager
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