Google Ads in Germany for small business: cities and niches
Numbers by city across Germany: service demand, click prices, and competitors by niche. Start with the city where you work and open your niche.
City or region
| City or region | Population | Niche pages |
|---|---|---|
| North Rhine-Westphalia | 18,100,000 | 5 |
| Bavaria | 13,400,000 | 5 |
| Baden-Württemberg | 11,300,000 | 5 |
| Berlin | 3,700,577 | 5 |
| Hamburg | 1,869,473 | 5 |
| Munich | 1,505,036 | 5 |
| Cologne | 1,025,523 | 5 |
| Frankfurt | 760,656 | 5 |
| Düsseldorf | 619,444 | 5 |
| Nuremberg | 531,159 | 5 |
Niches with the highest demand
| Niche | Monthly searches |
|---|---|
| Hair salons | 633,720 |
| Massage therapy | 346,560 |
| Nail salons | 234,080 |
| Driving schools | 127,660 |
| Real estate | 105,330 |
Google Ads / DataForSEO · September 25, 2026
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