Google Ads for renovation contractors in Germany: where clicks are cheaper and demand is higher
Compare Germany cities for renovation contractors: monthly demand, click prices, competition, and how many fellow expats live nearby. This makes it easier to pick a city to start or expand.
Cities
| City or region | Monthly searches | Click price | Competition |
|---|---|---|---|
| Berlin | 7,930 | €4.69 | 45 |
| Hamburg | 3,730 | €3.25 | 32 |
| Munich | 3,560 | €2.85 | 42 |
| Cologne | 2,490 | €2.64 | 33 |
| Frankfurt | 2,420 | €3.18 | 35 |
| Düsseldorf | 1,860 | €3.73 | 36 |
| Nuremberg | 1,580 | €2.11 | 26 |
Google Ads / DataForSEO · September 25, 2026
Regions
| City or region | Monthly searches | Click price | Competition |
|---|---|---|---|
| North Rhine-Westphalia | 18,560 | €2.23 | 26 |
| Bavaria | 14,690 | €2.29 | 23 |
| Baden-Württemberg | 11,530 | €2.66 | 23 |
Google Ads / DataForSEO · September 25, 2026
Budget breakdown from a manager
A manager will look at your city and niche and reply within one business day.