Google Ads for realtors in Germany: where clicks are cheaper and demand is higher
Compare Germany cities for realtors: monthly demand, click prices, competition, and how many fellow expats live nearby. This makes it easier to pick a city to start or expand.
Cities
| City or region | Monthly searches | Click price | Competition |
|---|---|---|---|
| Berlin | 15,530 | €4.46 | 57 |
| Hamburg | 11,480 | €5.00 | 61 |
| Munich | 9,490 | €3.47 | 66 |
| Cologne | 6,830 | €4.91 | 44 |
| Nuremberg | 4,800 | €5.42 | 40 |
| Düsseldorf | 4,600 | €3.81 | 57 |
| Frankfurt | 2,670 | €4.10 | 52 |
Google Ads / DataForSEO · September 25, 2026
Regions
| City or region | Monthly searches | Click price | Competition |
|---|---|---|---|
| North Rhine-Westphalia | 21,030 | €4.57 | 38 |
| Baden-Württemberg | 15,610 | €3.51 | 47 |
| Bavaria | 13,290 | €4.19 | 41 |
Google Ads / DataForSEO · September 25, 2026
Budget breakdown from a manager
A manager will look at your city and niche and reply within one business day.