Google Ads in Madrid: demand and click prices by niche
This page gathers numbers by niche for Madrid: how many people search for each service, what a click costs, and how many competitors there are. Pick your niche and estimate the budget before launch.
Niches in Madrid: demand, click price, competition
| Niche | Monthly searches | Click price | Competition |
|---|---|---|---|
| Hair salons | 74,340 | €0.47 | 43 |
| Real estate | 45,930 | €1.14 | 46 |
| Massage therapy | 29,060 | €0.90 | 90 |
| Dental clinics | 19,460 | €3.58 | 83 |
| Cosmetology clinics | 16,360 | €1.43 | 70 |
| Insurance services | 14,890 | €8.55 | 77 |
| Home renovation | 13,570 | €3.58 | 63 |
| Nail salons | 13,500 | €0.36 | 87 |
| Gestoria services | 12,630 | €5.29 | 15 |
| Auto repair | 12,390 | €0.83 | 54 |
| Immigration lawyers | 11,440 | €6.21 | 37 |
| Moving services | 10,900 | €6.56 | 62 |
| Cleaning services | 5,440 | €2.57 | 66 |
| Language schools | 3,210 | €2.20 | 45 |
| Pool maintenance | 3,050 | €1.91 | 58 |
| Event planning | 2,650 | €1.94 | 43 |
| Airport transfers | 790 | €1.58 | 65 |
| Psychologists |
Google Ads / DataForSEO · September 25, 2026
- Population: 3,400,000
- Niche pages: 5
Estimate the budget for Madrid
≈ 351 clicks and 5–51 inquiries at €38 each
Budget to reach 30 inquiries a month: about €1,140. This is a rule of thumb from Igor Ivitskiy's practice, not a measurement: with 30 inquiries, Google's automated strategies learn more steadily.
Search in Madrid will not spend more than €1,309 a month: that is about 23–57 inquiries. Beyond that, Google Maps and nearby cities help.
Assumptions: click price from 15 Google Ads query groups, September 25, 2026; 3 inquiries per 100 clicks (a niche estimate, not a measurement); demand shown as the lower bound.
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