Google Ads in Spain for small business: cities and niches
Numbers by city across Spain: service demand, click prices, and competitors by niche. Start with the city where you work and open your niche.
City or region
| City or region | Population | Niche pages |
|---|---|---|
| Andalusia | 8,600,000 | 5 |
| Catalonia | 8,000,000 | 5 |
| Community of Madrid | 7,000,000 | 5 |
| Valencian Community | 5,300,000 | 5 |
| Madrid | 3,400,000 | 5 |
| Barcelona | 1,700,000 | 5 |
| Valencia | 830,000 | 5 |
| Malaga | 590,000 | 5 |
| Alicante | 360,000 | 5 |
| Torrevieja | 110,500 | 1 |
Niches with the highest demand
| Niche | Monthly searches |
|---|---|
| Hair salons | 414,170 |
| Real estate | 198,940 |
| Massage therapy | 151,160 |
| Dental clinics | 107,510 |
| Insurance services | 104,120 |
Google Ads / DataForSEO · September 25, 2026
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Free budget review from a specialist
A specialist will look at your city and niche and, within one business day, tell you how many inquiries to expect for your budget.