Google Ads for renovation contractors in Spain: where clicks are cheaper and demand is higher

Compare Spain cities for renovation contractors: monthly demand, click prices and competition. This makes it easier to pick a city to start or expand.

Cities

Monthly searches Home renovation Madrid 13,570 vs 2,190 2026-09
Home renovation, Cities: Madrid 13,570 (median 2,190) · Google Ads / DataForSEO
City or regionMonthly searchesClick priceCompetition
Madrid13,570€3.5863
Barcelona7,360€3.4162
Valencia2,990€2.5446
Malaga1,390€2.2347
Alicante1,120€3.5354
Torrevieja270€0.8135

Google Ads / DataForSEO · September 25, 2026

Regions

Monthly searches Home renovation Community of Madrid 15,530 vs 10,355 2026-09
Home renovation, Regions: Community of Madrid 15,530 (median 10,355) · Google Ads / DataForSEO
City or regionMonthly searchesClick priceCompetition
Community of Madrid15,530€3.0649
Catalonia12,140€2.2042
Andalusia8,570€1.7938
Valencian Community7,360€2.1451

Google Ads / DataForSEO · September 25, 2026

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All cities in Spain · How we calculate