Google Ads for real estate agencies in Spain: where clicks are cheaper and demand is higher

Compare Spain cities for real estate agencies: monthly demand, click prices and competition. This makes it easier to pick a city to start or expand.

Cities

Monthly searches Real estate Madrid 45,930 vs 7,450 2026-09
Real estate, Cities: Madrid 45,930 (median 7,450) · Google Ads / DataForSEO
City or regionMonthly searchesClick priceCompetition
Madrid45,930€1.1446
Barcelona29,690€0.7358
Valencia9,790€0.4835
Malaga5,110€0.4632
Alicante4,080€0.2842
Torrevieja1,310€0.3736

Google Ads / DataForSEO · September 25, 2026

Regions

Monthly searches Real estate Catalonia 33,540 vs 24,940 2026-09
Real estate, Regions: Catalonia 33,540 (median 24,940) · Google Ads / DataForSEO
City or regionMonthly searchesClick priceCompetition
Catalonia33,540€0.6634
Community of Madrid27,370€0.5722
Valencian Community22,510€0.5229
Andalusia19,610€0.6027

Google Ads / DataForSEO · September 25, 2026

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All cities in Spain · How we calculate