Google Ads in Lodz: demand and click prices by niche
This page gathers numbers by niche for Lodz: how many people search for each service, what a click costs, and how many competitors there are. 12,735 Ukrainian citizens in Lodz hold a PESEL number with UKR status as of September 8, 2026. Pick your niche and estimate the budget before launch.
Niches in Lodz: demand, click price, competition
| Niche | Monthly searches | Click price | Competition |
|---|---|---|---|
| Hair salons | 17,840 | 1.41 zł | 21 |
| Auto repair | 15,740 | 3.49 zł | 46 |
| Real estate | 10,570 | 5.22 zł | 57 |
| Photographers | 5,150 | 2.89 zł | 56 |
| Cosmetology clinics | 4,690 | 3.28 zł | 53 |
| Massage therapy | 4,000 | 3.59 zł | 60 |
| Accounting services | 3,220 | 15 zł | 47 |
| Legalization services | 3,140 | 12 zł | 39 |
| Nail salons | 3,090 | 0.77 zł | 34 |
| Aesthetic medicine | 2,230 | 3.26 zł | 42 |
| Auto detailing | 1,720 | 2.87 zł | 78 |
| Cleaning services | 1,420 | 9.72 zł | 52 |
| Insurance agents | 1,400 | 14 zł | 49 |
| Polish language courses | 1,310 | 7.17 zł | 73 |
| Transport Poland-Ukraine | 1,270 | 10 zł | 58 |
| Home renovation | 960 | 5.88 zł | 32 |
| Dental clinics | 600 | 1.97 zł | 32 |
| Psychologists | 100 | 6.21 zł | 86 |
Google Ads / DataForSEO · September 25, 2026
- Population: 655,000
- Fellow expats in town: 12,735 (Rejestr obywateli Ukrainy ze statusem UKR (specustawa), Ministerstwo Cyfryzacji – powiat ŁÓDŹ (TERYT 1061), 2026)
- Niche pages: 5
Estimate the budget for Lodz
≈ 394 clicks and 9–28 inquiries at 70 zł each
All search in Lodz brings about 12–28 inquiries a month, fewer than 30 by the central estimate. Add Google Maps and nearby cities.
Search in Lodz will not spend more than 1,373 zł a month: that is about 12–28 inquiries. Beyond that, Google Maps and nearby cities help.
Assumptions: click price from 16 Google Ads query groups, September 25, 2026; 5 inquiries per 100 clicks (a niche estimate, not a measurement); demand shown as the lower bound.
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