Google Ads in Poland for small business: cities and niches

Numbers by city across Poland: service demand, click prices, and competitors by niche. Start with the city where you work and open your niche.

City or region

City or regionPopulationNiche pages
Silesian Voivodeship4,300,0005
Warsaw1,860,0005
Krakow806,0005
Wroclaw674,0005
Lodz655,0005
Poznan540,0005
Gdansk486,0005
Szczecin390,0005
Lublin330,0005
Rzeszow200,0004

Niches with the highest demand

NicheMonthly searches
Hair salons296,960
Auto repair211,190
Real estate122,410
Cosmetology clinics81,680
Massage therapy74,450

Google Ads / DataForSEO · September 25, 2026

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How we calculate