Google Ads in Poznan: demand and click prices by niche
This page gathers numbers by niche for Poznan: how many people search for each service, what a click costs, and how many competitors there are. 21,295 Ukrainian citizens in Poznan hold a PESEL number with UKR status as of September 8, 2026. Pick your niche and estimate the budget before launch.
Niches in Poznan: demand, click price, competition
| Niche | Monthly searches | Click price | Competition |
|---|---|---|---|
| Hair salons | 21,340 | 1.93 zł | 36 |
| Auto repair | 15,810 | 2.54 zł | 39 |
| Real estate | 11,270 | 8.25 zł | 55 |
| Cosmetology clinics | 6,660 | 2.54 zł | 61 |
| Massage therapy | 6,600 | 3.59 zł | 54 |
| Photographers | 6,510 | 2.56 zł | 35 |
| Accounting services | 5,150 | 10 zł | 37 |
| Nail salons | 3,950 | 1.21 zł | 43 |
| Dental clinics | 3,390 | 3.35 zł | 62 |
| Legalization services | 3,150 | 7.71 zł | 47 |
| Auto detailing | 2,750 | 3.24 zł | 74 |
| Aesthetic medicine | 2,710 | 3.22 zł | 61 |
| Cleaning services | 2,280 | 11 zł | 46 |
| Insurance agents | 2,000 | 11 zł | 67 |
| Polish language courses | 1,630 | 6.52 zł | 72 |
| Home renovation | 1,570 | 7.90 zł | 45 |
| Transport Poland-Ukraine | 1,550 | 8.40 zł | 62 |
| Psychologists | 140 | 6.42 zł | 64 |
Google Ads / DataForSEO · September 25, 2026
- Population: 540,000
- Fellow expats in town: 21,295 (Rejestr obywateli Ukrainy ze statusem UKR (specustawa), Ministerstwo Cyfryzacji – powiat POZNAŃ (TERYT 3064), 2026)
- Niche pages: 5
Estimate the budget for Poznan
≈ 395 clicks and 12–28 inquiries at 51 zł each
All search in Poznan brings about 12–28 inquiries a month, fewer than 30 by the central estimate. Add Google Maps and nearby cities.
Search in Poznan will not spend more than 1,004 zł a month: that is about 12–28 inquiries. Beyond that, Google Maps and nearby cities help.
Assumptions: click price from 16 Google Ads query groups, September 25, 2026; 5 inquiries per 100 clicks (a niche estimate, not a measurement); demand shown as the lower bound.
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