Google Ads in Szczecin: demand and click prices by niche
This page gathers numbers by niche for Szczecin: how many people search for each service, what a click costs, and how many competitors there are. 13,232 Ukrainian citizens in Szczecin hold a PESEL number with UKR status as of September 8, 2026. Pick your niche and estimate the budget before launch.
Niches in Szczecin: demand, click price, competition
| Niche | Monthly searches | Click price | Competition |
|---|---|---|---|
| Hair salons | 9,170 | 1.43 zł | 23 |
| Real estate | 7,760 | 1.70 zł | 37 |
| Auto repair | 7,020 | 3.47 zł | 51 |
| Cosmetology clinics | 2,940 | 3.51 zł | 65 |
| Photographers | 2,900 | 3.16 zł | 49 |
| Massage therapy | 2,550 | 2.16 zł | 94 |
| Legalization services | 2,460 | 11 zł | 41 |
| Auto detailing | 1,980 | 2.43 zł | 43 |
| Accounting services | 1,840 | 6.09 zł | 21 |
| Nail salons | 1,590 | 1.54 zł | 45 |
| Cleaning services | 1,550 | 3.43 zł | 47 |
| Transport Poland-Ukraine | 1,420 | 7.29 zł | 44 |
| Aesthetic medicine | 1,400 | 4.53 zł | 48 |
| Insurance agents | 950 | 14 zł | 55 |
| Home renovation | 660 | 5.09 zł | 43 |
| Polish language courses | 660 | 4.40 zł | 68 |
| Dental clinics | 410 | 3.06 zł | 36 |
| Psychologists | 70 | 5.13 zł | 35 |
Google Ads / DataForSEO · September 25, 2026
- Population: 390,000
- Fellow expats in town: 13,232 (Rejestr obywateli Ukrainy ze statusem UKR (specustawa), Ministerstwo Cyfryzacji – powiat SZCZECIN (TERYT 3262), 2026)
- Niche pages: 5
Estimate the budget for Szczecin
≈ 229 clicks and 7–14 inquiries at 36 zł each
All search in Szczecin brings about 7–14 inquiries a month, fewer than 30 by the central estimate. Add Google Maps and nearby cities.
Search in Szczecin will not spend more than 328 zł a month: that is about 7–14 inquiries. Beyond that, Google Maps and nearby cities help.
Assumptions: click price from 13 Google Ads query groups, September 25, 2026; 4 inquiries per 100 clicks (a niche estimate, not a measurement); demand shown as the lower bound.
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