Google Ads in Warsaw: demand and click prices by niche
This page gathers numbers by niche for Warsaw: how many people search for each service, what a click costs, and how many competitors there are. 105,018 Ukrainian citizens in Warsaw hold a PESEL number with UKR status as of September 8, 2026. Pick your niche and estimate the budget before launch.
Niches in Warsaw: demand, click price, competition
| Niche | Monthly searches | Click price | Competition |
|---|---|---|---|
| Hair salons | 92,790 | 2.81 zł | 59 |
| Auto repair | 62,400 | 4.93 zł | 52 |
| Real estate | 35,310 | 13 zł | 61 |
| Massage therapy | 25,720 | 3.43 zł | 88 |
| Cosmetology clinics | 24,400 | 3.97 zł | 71 |
| Photographers | 22,540 | 3.33 zł | 42 |
| Nail salons | 17,750 | 1.79 zł | 51 |
| Accounting services | 13,720 | 15 zł | 30 |
| Auto detailing | 11,810 | 2.35 zł | 81 |
| Legalization services | 9,170 | 7.96 zł | 57 |
| Aesthetic medicine | 9,150 | 6.28 zł | 63 |
| Home renovation | 8,190 | 9.02 zł | 52 |
| Cleaning services | 7,930 | 9.58 zł | 65 |
| Insurance agents | 7,510 | 9.50 zł | 76 |
| Transport Poland-Ukraine | 7,330 | 17 zł | 74 |
| Polish language courses | 5,770 | 6.40 zł | 71 |
| Dental clinics | 5,500 | 6.03 zł | 69 |
| Psychologists | 480 | 9.14 zł | 66 |
Google Ads / DataForSEO · September 25, 2026
- Population: 1,860,000
- Fellow expats in town: 105,018 (Rejestr obywateli Ukrainy ze statusem UKR (specustawa), Ministerstwo Cyfryzacji – powiat WARSZAWA (TERYT 1465), 2026)
- Niche pages: 5
Estimate the budget for Warsaw
≈ 304 clicks and 7–25 inquiries at 99 zł each
Budget to reach 30 inquiries a month: about 2,958 zł. This is a rule of thumb from Igor Ivitskiy's practice, not a measurement: with 30 inquiries, Google's automated strategies learn more steadily.
Search in Warsaw will not spend more than 7,691 zł a month: that is about 47–109 inquiries. Beyond that, Google Maps and nearby cities help.
Assumptions: click price from 16 Google Ads query groups, September 25, 2026; 5 inquiries per 100 clicks (a niche estimate, not a measurement); demand shown as the lower bound.
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