Google Ads in Wroclaw: demand and click prices by niche
This page gathers numbers by niche for Wroclaw: how many people search for each service, what a click costs, and how many competitors there are. 56,753 Ukrainian citizens in Wroclaw hold a PESEL number with UKR status as of September 8, 2026. Pick your niche and estimate the budget before launch.
Niches in Wroclaw: demand, click price, competition
| Niche | Monthly searches | Click price | Competition |
|---|---|---|---|
| Hair salons | 30,310 | 1.83 zł | 35 |
| Auto repair | 20,290 | 3.62 zł | 47 |
| Real estate | 14,920 | 6.50 zł | 55 |
| Cosmetology clinics | 8,830 | 3.87 zł | 57 |
| Photographers | 8,090 | 3.35 zł | 38 |
| Massage therapy | 7,600 | 3.06 zł | 57 |
| Accounting services | 5,890 | 12 zł | 42 |
| Auto detailing | 4,880 | 3.43 zł | 61 |
| Nail salons | 4,800 | 1.45 zł | 51 |
| Legalization services | 4,420 | 12 zł | 51 |
| Dental clinics | 3,990 | 4.78 zł | 68 |
| Aesthetic medicine | 3,180 | 2.93 zł | 60 |
| Insurance agents | 2,860 | 11 zł | 65 |
| Cleaning services | 2,540 | 8.89 zł | 52 |
| Home renovation | 2,020 | 7.46 zł | 40 |
| Transport Poland-Ukraine | 1,970 | 7.59 zł | 65 |
| Polish language courses | 1,910 | 7.33 zł | 72 |
| Psychologists | 110 | 3.74 zł | 32 |
Google Ads / DataForSEO · September 25, 2026
- Population: 674,000
- Fellow expats in town: 56,753 (Rejestr obywateli Ukrainy ze statusem UKR (specustawa), Ministerstwo Cyfryzacji – powiat WROCŁAW (TERYT 0264), 2026)
- Niche pages: 5
Estimate the budget for Wroclaw
≈ 414 clicks and 8–32 inquiries at 72 zł each
All search in Wroclaw brings about 15–36 inquiries a month, fewer than 30 by the central estimate. Add Google Maps and nearby cities.
Search in Wroclaw will not spend more than 1,836 zł a month: that is about 15–36 inquiries. Beyond that, Google Maps and nearby cities help.
Assumptions: click price from 16 Google Ads query groups, September 25, 2026; 5 inquiries per 100 clicks (a niche estimate, not a measurement); demand shown as the lower bound.
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