Why your campaign says Limited by budget
What the Limited by budget status actually means, what to check before raising spend, and what changes on 17 August 2026.
Bid strategies
Google Ads spends the whole daily budget in a few hours
Three reasons your daily budget burns out before lunch and what to do about each. Accelerated delivery no longer exists.
How to find out your cost per click in Google Ads
Where to see your actual cost per click, how to forecast it before launch, and what drives it up or down.
Google Ads bid strategies: why the target you typed is not a spending ceiling
Which bid strategy to run for your data volume, Google official conversion thresholds, and why actual CPA runs above target. Decision tree inside.
Target CPA: what number to set so the economics still work
How Target CPA works, when Google lets you switch it on, and how to calculate the number so a normal overshoot does not eat your profit.
Automated bid strategies in Google Ads: what decision you are handing over
What each automated strategy decides for you, Google official conversion thresholds, and what stays your responsibility after the switch.