Real estate in Krakow: what Google Ads costs and how many inquiries it brings
With a 1,500 zł monthly budget, expect 3–19 inquiries: a click costs about 7.38 zł, and people in Krakow search for real estate agents at least 15,010 times a month. An inquiry costs 35% more than the Poland average. Search in Krakow gives at most 8–19 inquiries a month; beyond that, Google Maps and nearby cities help.
Monthly budget:
Payback: an inquiry costs about 246 zł and a customer about 738 zł if one in three inquiries becomes a customer. Ads pay off when a customer brings in more than 738 zł over time, repeat orders included. Run it with your own average ticket
Russian and Ukrainian searches: 80 a month; in Polish: 15,010.
Get a budget breakdown for real estate agents in KrakowRefine the estimate
Agencies earn large commissions from investment property purchases, luxury home sales, and full transaction management. Empty clicks come from people looking for cheap nightly rentals with no security deposit. A serious buyer states their budget and purchase goal right away and requests tailored property listings. First, publish featured listings with detailed floor plans on your site and exclude queries like “cheap apartment for one night”.
Which language do people in Krakow use to find real estate agents?
Russian and Ukrainian: 80 searches a month; in Polish: 15,010. Pick campaign languages by this share.
| Metric | Value |
|---|---|
| Local-language demand | 15,010 |
| Russian-language demand | 40 |
| Ukrainian-language demand | 40 |
Almost nobody searches in Russian or Ukrainian here: advertise in the local language. Reach fellow expats through communities, chats, and referrals.
Is it worth advertising real estate agents in Krakow?
Demand: 15,010 searches a month; click: 1.69–11 zł, 35% more than the Poland average.
| Metric | Value |
|---|---|
| Monthly searches | 15,010 |
| Click price: lower | 1.69 zł |
| Click price: typical | 7.38 zł |
| Click price: higher | 11 zł |
| Ad competition | 60 / 100 |
| Google Maps | 100+ |
Google Ads competition index: 60 of 100 (the higher, the more advertisers fight for the click).
Google Maps shows 100+ companies for this search; the top three: Union House (4.8; 104 reviews), MP Biuro nieruchomości (3.7; 19 reviews), MAGNUSZEWSKI Nieruchomości (5.0; 2 reviews).
Krakow among Poland cities
Krakow ranks 2 of 9 for demand for real estate agents; a click costs 35% more than the Poland average.
Will your budget cover real estate agents in Krakow?
≈ 203 clicks and 3–19 inquiries at 246 zł each
All search in Krakow brings about 8–19 inquiries a month, fewer than 30 by the central estimate. Add Google Maps and nearby cities.
Search in Krakow will not spend more than 2,769 zł a month: that is about 8–19 inquiries. Beyond that, Google Maps and nearby cities help.
Assumptions: click price from 12 Google Ads query groups, September 25, 2026; 3 inquiries per 100 clicks (a niche estimate, not a measurement); demand shown as the lower bound.
What this means for you
Both competition and click prices are high: the market is overheated. A from-scratch launch burns budget fast; starting with an audit or mentorship and fixing mistakes first is wiser.
Many people from your community live in Krakow, but they search for real estate agents in Polish: only 80 searches a month in Russian and Ukrainian. Advertise in Polish and reach your community through groups and chats.
With the calculator's starting budget you get fewer than 30 inquiries: Google's automated strategies learn slowly. Check the «budget to 30 inquiries» scenario or start with training.
Three paths, the choice depends on your budget
On your own, with training. The «Magic of Google» course, 300 to 800 euros: set everything up yourself with lessons and typical-mistake reviews. Good when the budget is small but you have time.
With a mentor. You or your marketer set up the ads, and Igor and the team review and guide. Faster than learning from scratch, cheaper than an agency.
Agency. We run the ads for you: a one-time audit for 221 dollars, one-time setup for 684 dollars, management from 5,000 dollars; a specialist quotes the exact price after the review. Right when the budget lets you delegate.
The market is overheated: start with an audit of your current ads.
Why you can trust us
- The ad account always stays yours
- The budget review is free; numbers before any contract
- Igor Ivitskiy's method: Google Ads since 2006, No. 6 in The Top 50 Most Influential PPC Experts 2026
- Our specialist speaks Russian and Ukrainian; we work remotely across Poland
- Student and client reviews
Free budget review from a specialist
A specialist will look at your city and niche and, within one business day, tell you how many inquiries to expect for your budget.
Already advertising in Krakow?
Common questions
How much does a click cost for real estate agents in Krakow?
According to Google Ads as of September 25, 2026: 1.69–11 zł, with a median around 7.38 zł. The exact price depends on ad quality and the page your ads lead to.
What budget do I need to start?
About 2,769 zł a month if a click costs about 7.38 zł: search in Krakow will not spend more, which is about 8–19 inquiries. Google Maps and nearby cities bring the rest.
When will the first inquiries appear?
No one can guarantee exact timing. Usually the first inquiries come within the first 1–2 weeks after launch, and stability comes after 30 inquiries: that is a practice rule, not a measurement.
Which language should I advertise in?
In Krakow, people search 15,010 times a month in Polish, and 80 in Russian and Ukrainian. If your language share is noticeable, run two campaigns.
How many competitors do I have?
The Google Ads competition index for this niche in Krakow is 60 of 100. Google Maps shows 100+ companies; the top three: Union House (4.8; 104 reviews), MP Biuro nieruchomości (3.7; 19 reviews), MAGNUSZEWSKI Nieruchomości (5.0; 2 reviews).
Does the specialist speak Russian or Ukrainian?
Yes, our specialist speaks Russian and Ukrainian. We work remotely across Poland and reply within one business day.
Useful links
Other niches in Krakow
Real estate in other cities in Poland
Where the numbers come from
How we calculated: demand and click prices from Google Ads per city via DataForSEO; similar phrasings merged; an empty cell means too little data, not zero.
Sources
- Google Ads / DataForSEO · September 2025 – August 2026 · n = 12
- Rejestr obywateli Ukrainy ze statusem UKR (specustawa), Ministerstwo Cyfryzacji – powiat KRAKÓW (TERYT 1261), September 8, 2026
- USD × 3.8553 (ECB (cross via USD), September 24, 2026)
Updated September 25, 2026
How to cite
Ivitskiy, I. (2026). Google Ads for real estate agents in Krakow: demand and CPC. ivitskiy.com, September 25, 2026
Methodology: Igor Ivitskiy, Google Ads since 2006