Google Ads for real estate agents in Poland: where clicks are cheaper and demand is higher
Compare Poland cities for real estate agents: monthly demand, click prices and competition. This makes it easier to pick a city to start or expand.
Cities
| City or region | Monthly searches | Click price | Competition |
|---|---|---|---|
| Warsaw | 35,310 | 13 zł | 61 |
| Krakow | 15,010 | 7.38 zł | 60 |
| Wroclaw | 14,920 | 6.50 zł | 55 |
| Poznan | 11,270 | 8.25 zł | 55 |
| Lodz | 10,570 | 5.22 zł | 57 |
| Gdansk | 9,070 | 5.47 zł | 69 |
| Lublin | 8,050 | 1.58 zł | 53 |
| Szczecin | 7,760 | 1.70 zł | 37 |
| Rzeszow | 4,400 | 1.58 zł | 46 |
Google Ads / DataForSEO · September 25, 2026
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