Google Ads in the US for small business: cities and niches
Numbers by city across the US: service demand, click prices, and competitors by niche. Start with the city where you work and open your niche.
City or region
| City or region | Population | Niche pages |
|---|---|---|
| Pennsylvania | 13,000,000 | 5 |
| Washington State | 7,800,000 | 5 |
| Philadelphia | 1,579,706 | 5 |
| Montgomery County | 867,573 | 5 |
| Seattle | 754,195 | 5 |
| Bucks County | 647,461 | 5 |
| Pittsburgh | 304,759 | 5 |
| Spokane | 230,293 | 5 |
| Vancouver, WA | 195,300 | 5 |
| Bellevue | 151,847 | 5 |
Niches with the highest demand
| Niche | Monthly searches |
|---|---|
| Real estate | 345,750 |
| Nail and lash salons | 155,620 |
| Dental clinics | 144,700 |
| HVAC services | 89,930 |
| Auto repair | 82,810 |
Google Ads / DataForSEO · September 25, 2026
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Free budget review from a specialist
A specialist will look at your city and niche and, within one business day, tell you how many inquiries to expect for your budget.