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Optimization & Audit

How to increase sales in an online store

10.08.202628.07.2026 by Igor Ivitskiy

Where store sales actually leak: traffic, product page, cart and returning customers. A walkthrough with examples.

How to Audit a Google Ads Campaign: The Metrics That Actually Matter

09.08.202621.07.2026 by Igor Ivitskiy

A practical Google Ads audit framework: conversions, search terms, ad copy, assets, devices, and location, plus a 7-point checklist and where audits mislead you.

© 2026 Igor Ivitskiy blog on Google Ads profitability