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Optimization & Audit

How to Audit a Google Ads Campaign: The Metrics That Actually Matter

21.07.2026 by Igor Ivitskiy

A practical Google Ads audit framework: conversions, search terms, ad copy, assets, devices, and location, plus a 7-point checklist and where audits mislead you.

© 2026 Igor Ivitskiy blog on Google Ads profitability