What people search for as Google Ads Advisor is called Ask Advisor inside the account, with a beta badge. It is a conversational assistant built with Gemini: you ask about your own account, it answers, drafts ad text, and with your approval makes changes. But not everyone has it. The icon appears only if your account is eligible, and Ask Advisor is not available in MCC (manager) accounts. Google’s help does not list countries or languages, so whether you have it is something you see only in your account.
Do not confuse it with ChatGPT. That is a chat outside your account, and I cover it in a separate piece on setting up Google Ads with ChatGPT. This article is only about the built-in assistant: where it lives, what it does, and where not to trust it without a check.
Where to find Ask Advisor and how to start
- In your Google Ads account, look in the top-right navigation bar for the icon labeled “Ask Advisor” with a Beta badge. You will not see it if your account is not eligible.
- The help describes a second way: type your question directly into the top Google Ads search bar.
- The Ask Advisor window opens in the right panel. Type your question about the account and press Enter.
- Be specific: name the campaign, the keyword, or the metric. You can ask follow-up questions on the same subject or switch to a new one.
- Use “chat history” (the clock icon) for old conversations. Context the assistant saved from earlier chats sits under the three-dot icon, in “saved info”.
A reply may take a moment. The thumbs up and thumbs down buttons send feedback to the product team on that response. The details are in Google’s help on Ask Advisor.
Request, what it does, what you check
The two left columns are examples from Google’s help. They show what the feature can do in beta, not a promise of results. The third column is mine.
| Request | What the assistant does | What you check yourself |
|---|---|---|
| Tell me which campaign drove the most conversions on mobile this month. | Builds a campaign performance report, can generate a chart | Match the number to the Conversions column in your campaigns table |
| Why did my branded campaign’s clicks decrease? | Looks for reasons behind performance changes, can say when bids were changed | Recall what you or your team changed. The answer is a hypothesis |
| Can you tell me why my ad is disapproved? What do I need to do to fix it? | Explains the policy and suggests a fix; on request it can appeal the disapproval or update a final URL | Check the appeal outcome in your account settings, not in the chat |
| Why did my payment fail? Help me with identity verification. | Guides you on payments, documents and promo codes | Verify billing status and identity documents directly in your account settings |
| Help me come up with some better headlines for my existing campaign. | Writes text and suggests images, taken from your landing page or generated by Google AI | Read every line and look at every image. Editorial control stays with you |
| Suggest some keywords for my non-brand search campaign. | Suggests keywords and new campaign ideas | Drop the terms that do not match your services and service area |
| Pause my campaign. Update the daily budget of campaign C to $10. | Changes individual campaign settings with your approval | Read exactly what it plans to change before you approve. Then open the campaign settings |
| How am I performing against my peers? | Answers about the market, trends and seasonality | The help does not explain where the data comes from or how it is counted. Treat it as a hint, not a benchmark |
Where not to trust it without checking
Google’s own help asks you to verify three things directly in your account settings: critical billing status, identity verification documents, and policy appeal outcomes. Anything the AI generates, you review and approve yourself.
My rule is simple. The assistant saves time where you need to pull data or think up options. Where money or account access is at stake, the account has the last word. An answer to “why did conversions drop” is only as good as the way conversions are recorded in your account. If the tracking is broken, the assistant will explain broken data. Treat its optimization suggestions the way you treat the optimization score: a hint, not a verdict.
I show how to build an account the AI can lean on in my Google Ads course: nine modules and a year of access to the lessons.
When this does not apply
Ask Advisor will not appear if your account is not eligible, and it is not available in MCC accounts. It is a beta, so the help warns that there may be limitations.
The conversational experience inside the Search campaign and responsive search ad builder is a different feature. Google’s help lists English, French, Spanish and German as the campaign languages it works with. It also cannot assist with domains in sensitive verticals, such as political content, celebrity endorsements, sexual content or gambling.
Ads in AI Overviews and AI Mode are a separate part of Search. You cannot target them alone or opt out of them separately from Search.
Questions and answers
Can the assistant change my campaigns on its own?
Google’s help says it can implement suggested changes with your approval. The examples include pausing a campaign, updating a targeted location, renaming a campaign and changing a daily budget.
Why do I not see the icon?
The icon shows only in eligible accounts. The help does not say what the requirements are, and it does not list countries or languages either.
Is it the same as ads in AI Overviews?
No. Ask Advisor answers questions about your account. Ads in AI Overviews and AI Mode are places where your ad can appear.
The step-by-step version of setting this up together with the rest of the account is in my book on Google Ads for business owners.
My e-book “19 Google Ads Secrets”: how to get the most out of Google Ads without draining your budget, drawn from real campaigns and tests.
See the book →