Why products get disapproved in Merchant Center
Warning, product disapproval or account suspension: read it from the product status, know the 24-48 hour and 7-day timelines, and what an appeal must contain.
Igor Ivitskiy's Google Ads Blog
Google Ads advertiser verification: when Google asks for documents
What Google asks during advertiser verification, how long the review takes and what to do while your ads are limited.
Why your campaign says Limited by budget
What the Limited by budget status actually means, what to check before raising spend, and what changes on 17 August 2026.
Google Ads spends the whole daily budget in a few hours
Three reasons your daily budget burns out before lunch and what to do about each. Accelerated delivery no longer exists.
Can you run Google Ads without a website
An honest answer on when advertising without a site works, where to send traffic, and what you lose without your own domain.
What a conversion cycle is and why you should measure it
How to measure the time from click to enquiry in your business and why the report means nothing without it.
Setting up goals in Google Tag Manager
How to set up goals via GTM: triggers, tags, preview mode checks and passing conversions into Google Ads.
Google Ads for a travel agency
How to advertise a travel agency: seasonality, hot destinations, remarketing and budget. Ad examples inside.
How to increase sales in an online store
Where store sales actually leak: traffic, product page, cart and returning customers. A walkthrough with examples.
Google Ads for a cosmetics online store
How to advertise a cosmetics store: Shopping campaigns, feed, audiences and budget. Ad examples and the usual mistakes.
Google Ads for an auto repair shop
How to run ads for a repair shop: local campaigns, high-intent queries, calls and Maps. Ad examples and budget.
Google Ads campaign types: which one to choose
Search, Shopping, Display, Video, Performance Max and Demand Gen: how each looks, where it runs and who it suits. Full comparison.