How to set up Google Ads: a step by step guide
Account, campaign, keywords, ads and budget, step by step. Pre launch checklist and ready to use ad copy inside.
Igor Ivitskiy's Google Ads Blog
Google Ads course by Igor Ivitskiy
What is inside the Google Ads course, who it is for, and how it differs from free videos. Programme and format.
What Google Maps advertising is and how it works
How advertising on Google Maps works, what it costs and who it suits. Business profile setup and local demand.
How to find out your cost per click in Google Ads
Where to see your actual cost per click, how to forecast it before launch, and what drives it up or down.
Google Ads bid strategies: why the target you typed is not a spending ceiling
Which bid strategy to run for your data volume, Google official conversion thresholds, and why actual CPA runs above target. Decision tree inside.
Target CPA: what number to set so the economics still work
How Target CPA works, when Google lets you switch it on, and how to calculate the number so a normal overshoot does not eat your profit.
Automated bid strategies in Google Ads: what decision you are handing over
What each automated strategy decides for you, Google official conversion thresholds, and what stays your responsibility after the switch.
Igor Ivitskiy ranked #6 in the PPC Survey Top 50 of 2026
The PPC Survey ranked Igor Ivitskiy #6 in its 2026 Top 50, from votes of 1,306 PPC professionals plus ten scored factors. Full weights table, top ten and sources.
Google Search Ads
What are Google Search ads and how do they actually work? The core mechanics behind search advertising, plus a step-by-step setup process.
How to Set Up Google Display Network (GDN) Ads in Google Ads
Step-by-step Google Display Network (GDN) setup in Google Ads: targeting, bidding, and the placement hygiene that keeps GDN profitable in 2026.
How to Set Up Remarketing in Google Ads
A step-by-step guide to setting up remarketing in Google Ads, so you can win back visitors and convert them at a lower cost.
Google Shopping Campaigns in Google Ads
How Google Shopping campaigns work, how to set one up from your product feed, and how to manage bids, search terms, and audiences for more sales.