Igor Ivitskiy’s Google Ads Blog, Page 10

I explain what Google Ads clicks really cost, how bidding behaves and where ad spend goes to waste.

Latest articles

Google Ads course by Igor Ivitskiy
Google Ads Training27.07.2026
What Google Maps advertising is and how it works
Google Ads Setup27.07.2026
Automated bid strategies in Google Ads: what decision you are handing over
Bid strategies27.07.2026
Google Ads bid strategies: why the target you typed is not a spending ceiling
Bid strategies27.07.2026
Target CPA: what number to set so the economics still work
Bid strategies27.07.2026
Igor Ivitskiy ranked #6 in the PPC Survey Top 50 of 2026
Google Ads Insights27.07.2026
Google Search Ads
Google Ads Campaign Types21.07.2026
How to Set Up Google Display Network (GDN) Ads in Google Ads
Google Ads Campaign Types21.07.2026
How to Set Up Remarketing in Google Ads
Keywords & Audiences21.07.2026
Google Shopping Campaigns in Google Ads
Google Ads Campaign Types21.07.2026
How to Audit a Google Ads Campaign: The Metrics That Actually Matter
Optimization & Audit21.07.2026
Your Google Ads Optimization Score Is Lying to You
Google Ads Insights17.07.2026
Why Negative Keywords Will Not Cut Your Google Ads Waste
Google Ads Insights17.07.2026
The 3x CPC Gap: Why the Same Google Ads Query Costs Wildly Different Amounts
Google Ads Insights17.07.2026
The Campaign Graveyard: Where 75% of Demand Gen Budgets End Up
Google Ads Insights17.07.2026